DBS Bank

Introduction

People are at the heart of everything we do at DBS, which is why we dedicate ourselves to understanding what you need, and more. Whether it’s helping you with your investments or turning your business ideas into reality, we are committed to be the bank that you can trust and partner through life.

Live more, Bank less

In May 2018, DBS evolved our decade-old positioning “Living, Breathing Asia” to “Live more, Bank less”. This new brand promise reflects our belief that in the digital era, we need to deliver banking that is so simple, seamless and invisible, our customers have more time to spend on the people or things they care about.

It encapsulates several ideas – enabling customers to live hassle-free with invisible banking, to seize life’s opportunities and to live larger than themselves.