Product Owner (Monetization)

Top 3 reasons to join us

• Work on global-scale products
• Modern tech stack – Build with Kotlin, Jetpack....
• Great perks with benefits package

Job description

Xtech is a dynamic IT software company building next-generation innovative mobile apps with world-class expertise and cutting-edge tech for global markets. We develop and publish products across three core verticals: AI-powered apps, Health & Wellness solutions, and intelligent Utility tools.

With a team of 25-99 professionals, we foster a collaborative, professional environment focused on high-quality projects, continuous learning, and work-life balance.

Join our dynamic team and help us craft flawless experiences that delight millions of users worldwide.

Role Overview:

We are looking for a Product Owner (Monetization) (Middle – Senior) to own and grow revenue across our portfolio of ad-supported mobile apps. Our apps run on an IAA-led hybrid model — roughly 70–80% of revenue from in-app advertising (IAA) and 20–30% from in-app purchases / subscriptions (IAP). You will be the owner of our ad monetization logic end-to-end: ad placement and frequency rules, ad-flow and ad-serving scripts, mediation and waterfall / in-app bidding setup, and continuous A/B testing — maximizing eCPM, ARPDAU and LTV while protecting user experience and retention. This is a hands-on, data-driven role working closely with Product, User Acquisition, and Development.

Ad Monetization Logic & Optimization (IAA — primary, 70–80% of revenue):

• Own the in-app ads logic across the app portfolio: ad placement, triggering rules, frequency capping, and ad-flow / “user journey with ads” for interstitial, rewarded, banner, native and app-open formats — balancing revenue against user experience and retention.
• Design, build and maintain ad scripts and ad configurations (e.g., Google Apps Script, ad-request logic, ad-unit-ID mapping in an advanced-eCPM structure), coordinating with Developers on SDK integration and ad-call implementation.
• Set up, operate and optimize ad mediation platforms (AdMob Mediation, AppLovin MAX, ironSource / Unity LevelPlay); build and tune Waterfalls and in-app bidding to maximize eCPM and fill.
• Run structured A/B tests on waterfalls, placements, formats and frequency to lift eCPM, ARPDAU, show rate and fill / match rate.
• Monitor core ad KPIs (eCPM, match / fill rate, show rate, impressions per DAU, ARPDAU, LTV); troubleshoot ad-serving issues, latency and reporting discrepancies; ensure compliance with AdMob and app-store policies.

Hybrid Monetization — IAP & Subscription (20–30% of revenue):

• Optimize IAP and subscription performance: pricing, packages and paywall placement, free trials, conversion rate and average transaction value.
• Design and run in-app offers / liveops and retention mechanics that lift recurring revenue without cannibalizing ad revenue.
• Balance IAA and IAP so total ARPDAU / LTV is maximized across the hybrid model.

Data, Ad Networks & Cross-functional Collaboration:

• Track and analyze monetization performance using Firebase, Google Analytics / GA4, BigQuery / SQL and MMPs (Adjust, AppsFlyer); turn data into prioritized optimization actions.
• Manage ad-network relationships (Google AdMob, Meta Audience Network, Unity, AppLovin, ironSource, Mintegral, Pangle): onboard and test networks, apply best practices, test new features, and resolve fill / latency / policy issues.
• Partner with Product Owners, UA, Developers and Designers to embed monetization into product flow and analyze App Flow for the best ad placements and IAP positions.
• Conduct competitor and market research to identify new revenue streams and benchmark monetization strategy.

Your skills and experience

(*) Knowledge and Experience:

• 1–3 years in mobile app monetization, with a focus on in-app advertising (IAA) in a hybrid (ads + IAP / subscription) model.
• Hands-on experience with ad mediation platforms (AdMob Mediation, AppLovin MAX, ironSource) and waterfall / in-app bidding setup to optimize eCPM.
• Solid understanding of ad logic, ad placement and ad formats (interstitial, rewarded, banner, native, app-open) and the revenue-vs-UX trade-off.
• Familiarity with analytics tools (Firebase, Google Analytics / GA4) and MMPs (Adjust, AppsFlyer); data-driven decision making.
• Bachelor's or College degree in Business, Marketing, Information Technology, Mathematics / Economics, or a related field.

(*) Skill on:

• Strong analytical and problem-solving skills; comfortable turning data into prioritized optimization actions.
• Structured, disciplined approach to A/B testing and attention to detail when tuning waterfalls, placements and frequency.
• Good communication skills and ability to work effectively with Product, UA, Developers and Designers.
• Eager to learn, research, and stay current with ad networks, mediation features and market trends.
• Patient and proactive when handling challenges and feedback.

Why you'll love working here

At X Tech, we have

• Attractive salary (negotiable based on experience and skills), with salary reviews twice a year.
• Performance bonuses twice a year, plus hot bonuses, 13th-month salary, birthday bonuses, holiday bonuses (including all national holidays, 8/3, 20/10, International Men's Day 19/11), and special occasion gifts (weddings, funerals, etc.)
• 12 annual leave days, 3 sick-leave days, 1 birthday-leave day.
• Private health insurance (PVI Care) for you and your family members.
• Annual company trip (including international travel), health check-ups, and team-building activities.
• The chance to work on large-scale mobile apps for global markets.
• Personalized training and development support for each employee, with dedicated training to advance to senior or leadership roles for high-potential employees.
• A collaborative and supportive work environment that fosters mutual growth among team members.
• Engaging company activities, including team-building events, entertainment, and complimentary tea and coffee breaks.

Location & Working Time

• Onsite at our office: Lan Anh Villa Area, Street 45, Ward 3, An Khanh Ward, District 2, Ho Chi Minh City.
• Working hours: Monday – Friday, 09:00 – 18:30, no OT.

Hiring Process

• 2 rounds of discussion for technical and cultural + extra mini homehome after the 1st meeting.