Ben Thanh Jewelry

Founded in 1987, BTJ is one of the oldest companies in jewelry retail in Vietnam. BTJ is currently an Investee Company of Mekong Capital.

In 2016, BTJ recruited a group of professional managers from big jewelry markets in Asia and multinational companies in Vietnam to join BTJ’s management team to launch a new chain of fine jewelry retail called PRECITA.

PRECITA has a network of 18 jewelry retail stores in Ho Chi Minh City, as well as a rapidly growing ecommerce platform.

PRECITA’s advantages come from its professional leadership team, highly experienced international experts with many years in Asian jewelry markets, and strong relationships with international jewelry manufacturers.