My business cards say such things as Product Owner.
But when you get right down to it, I’m much more—I’m a marketer, a blogger, a product strategist, an email queen and a baking geek (ask me anything about flour or ramenkin or fold technique, seriously).
I’m also a big believer in the power of branding.
I believe that we, as humans, don’t buy “stuff.” We don’t make decisions based on features and benefits. We make decisions based on emotion, “gut feel” and brand promise.
We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we’re doing and say, “Oh, hell yeah. I need ME some of THAT.”
And so I research about new ideas and apply non-stop in my daily work. Throughout my work, I learn how to build products in memorable, engaging, and high personality ways, so that I can attract the right audiences and move the companies toward the core goals.
“Keep Moving Forward!” from Disney (The Robinsons) is my favorite quote.
