This article is part of the quarterly series “Vietnam IT Market Insight,” conducted by ITviec. It provides up-to-date information derived from ITviec’s internal data and reputable external sources.
Key Highlights of Vietnam’s IT Recruitment Market in Q1 2025
- IT job demand in Q1/2025 increased by 12% compared to the same period in 2024.
- AI-related job postings rose by 41% year-over-year.
- Searches for jobs containing the keyword “AI” on ITviec surged by 89% compared to Q1/2024.
- Searches for AI-indirectly related keywords such as “Cloud” and “Data Engineer” increased by 90% year-over-year.
- AI & Machine Learning, Cloud Computing, and Data Engineering ranked among the top 10 skills prioritized by IT employers in Q1/2025.
Source: ITviec Internal Data Q1 2025 and IT Salary & Recruitment Survey 2024-2025
Insight 1: Growth in AI-Related IT Recruitment and Job Searches
Data from ITviec indicates a 12% overall increase in IT job postings in Q1 2025 compared to Q1 2024. Notably, AI-related positions experienced a 41% growth, surpassing the average market growth.
Job seekers are increasingly interested in AI roles, with searches for “AI” rising by 89% and searches for keywords closely associated with AI fields (such as “SQL,” “Cloud,” “Data Science”) increasing by 90%. In contrast, searches for traditionally popular keywords like “Java,” “PHP,” and “.NET” grew by a more modest 29%.
These figures suggest a significant shift in both employer demand and candidate interest towards AI-centric roles.
Table 1: Comparison of Job Postings Volume Changes Q1/2025 vs Q1/2024 on ITviec.com
| Number of Job Postings | Change Q1/2025 vs Q1/2024 |
| Total IT job postings | +12% |
| AI/ML-related job postings | +41% |
Source: ITviec Internal data 2025
Table 2: Comparison of Job Search Behavior Q1/2025 vs Q1/2024 on ITviec.com
| Candidate Search Behavior | Change Q1/2025 vs Q1/2024 |
| Searches with the keyword “AI” | +89% |
| Searches for keywords closely associated with AI fields (SQL, Cloud, Data Science,…) | +90% |
| Searches for popular keywords (Java, PHP, .NET,…) | +29% |
Source: ITviec Internal data 2025
Insight 2: AI as a Structural Element in Business Strategy
AI is transitioning from a supportive tool to a core component of business operations and strategy:
According to McKinsey & Company’s “The State of AI 2025”, 78% of global organizations have integrated AI into at least one business function. Additionally, 71% report regular use of Generative AI, up from 65% in early 2024. Furthermore, 21% have redesigned entire workflows utilizing Generative AI.
KPMG’s Q1 AI Pulse Survey 2025 reveals that 93% of business leaders believe investments in Generative AI have enhanced long-term strategic performance.
ITviec’s IT Salary and Recruitment Market Report 2024–2025 indicates that 33.9% of Vietnamese enterprises are developing long-term plans to implement Generative AI in HR functions.
Leading tech companies in Vietnam emphasize long-term investments in technological capabilities and human resources. Mr. Choi Joo Ho, General Director of Samsung Vietnam, stated in an interview with VietnamPlus:
“We will develop high-quality human resources necessary for the advancement of new technologies such as 5G, AI, and Big Data, as well as invest in infrastructure.”
This underscores a strategic commitment to foundational investments supporting sustainable growth in the AI era.
Insight 3: Restructuring Developer Competencies
The rapid advancement of AI is reshaping core competencies in the software development industry:
Shift from Specific Coding to AI Collaboration: GitHub’s “The State of Octoverse 2024” reports that 92% of developers have utilized AI-assisted coding tools, with 87% of GitHub Copilot users noting reduced repetitive tasks, allowing more focus on creativity and problem-solving.
Emergence of Prompt Engineering: McKinsey & Company’s “The State of AI 2025” indicates that 81% of developers believe future programming will require effective collaboration and communication with AI. Platforms like Builder.ai and Figma AI enable developers to create products from natural language descriptions, transforming traditional software development approaches.
Increased Demand for Cross-Disciplinary Skills: IBM’s “Future of Software Engineering with AI” (2025) notes a 1.5-fold increase in demand for developers skilled in software architecture, cloud optimization, and security testing between 2024 and 2025. Despite AI’s capabilities, it cannot fully replace human roles in system design and comprehensive security assurance.
These developments highlight the need for developers to cultivate systems thinking and enhance collaboration skills with AI tools to adapt and thrive in the evolving technological landscape.
Conclusion & Recommendations
Data from Q1 2025 indicates that the IT market is entering a phase of significant differentiation, with AI and data becoming central to recruitment and business strategies. Software engineers, in particular, are proactively redefining their skill sets.
This trend represents a structural shift rather than a cyclical fluctuation, prompting companies to:
- Redesign internal competency frameworks aligned with AI/ML, Cloud, and Data Science.
- Implement comprehensive AI integration strategies across products, operations, and training.
- Accelerate branding and talent mapping initiatives targeting AI professionals.
Companies that proactively restructure competencies and establish comprehensive AI strategies will gain a sustainable advantage in this new phase of market differentiation.
To gain deeper insights into technical competency shifts, AI integration strategies, and technology trends in Vietnam, ITviec is launching the “AI Adoption 2025” survey in May 2025.
👉 Don’t miss out! Download and explore the “AI Adoption 2025” report End of this July – your go-to guide for staying ahead in Vietnam’s tech evolution.
