{"id":97302,"date":"2026-07-07T16:54:18","date_gmt":"2026-07-07T09:54:18","guid":{"rendered":"https:\/\/itviec.com\/blog\/?p=97302"},"modified":"2026-07-07T16:54:19","modified_gmt":"2026-07-07T09:54:19","slug":"where-product-thinking-grows-with-an-ai-first-vision","status":"publish","type":"post","link":"https:\/\/itviec.com\/blog\/where-product-thinking-grows-with-an-ai-first-vision\/","title":{"rendered":"Money Forward Vietnam (VBIT 2026): Where Product Thinking Grows with an AI-First Vision"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itviec.com\/blog\/where-product-thinking-grows-with-an-ai-first-vision\/#1_Product_Ownership\" >1. Product Ownership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itviec.com\/blog\/where-product-thinking-grows-with-an-ai-first-vision\/#2_AI-First_DNA_Real_Investment_in_Real_Intelligence\" >2. AI-First DNA: Real Investment in Real Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itviec.com\/blog\/where-product-thinking-grows-with-an-ai-first-vision\/#3_Turning_Company_Culture_into_a_Talent_Attraction_Advantage\" >3. Turning Company Culture into a Talent Attraction Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itviec.com\/blog\/where-product-thinking-grows-with-an-ai-first-vision\/#4_A_Destination_for_IT_Personnel_in_Vietnam\" >4. A Destination for IT Personnel in Vietnam<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><em>MFV is a subsidiary of Money Forward, an AI Fintech group in Japan. After nearly 8 years of operation, Money Forward Vietnam has built a competent team and established two offices in Hanoi and Ho Chi Minh City. <\/em><\/p>\n\n\n\n<p><em>In 2026, MFV was also recognized as one of the <a href=\"https:\/\/itviec.com\/vietnam-best-it-companies?utm_source=blog&amp;utm_medium=mfv_mini_blog&amp;utm_campaign=vbit2026&amp;utm_content=070726_en\">Vietnam Best IT Companies<\/a>, further highlighting its commitment to innovation, technology excellence, and talent development in Vietnam.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-product-ownership\"><span class=\"ez-toc-section\" id=\"1_Product_Ownership\"><\/span>1. <strong>Product Ownership<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At <a href=\"https:\/\/careers.moneyforward.vn\/?utm_source=blog&amp;utm_medium=mfv_mini_blog&amp;utm_campaign=vbit2026&amp;utm_content=070726_en\">Money Forward Vietnam<\/a> (a subsidiary of Japan&#8217;s leading Fintech group), we do not build short-term projects; we create SaaS ecosystems that change how millions of businesses operate.<\/p>\n\n\n\n<p>Working with demanding B2B customers, B2C users, and banking partners, every <strong>line of your code<\/strong> is part of a real value-creating solution, tackling complex problems in financial and corporate management.<\/p>\n\n\n\n<p>We encourage employees to freely share their experiences and perspectives when developing products. MFV maintains monthly English sharing sessions, led by the Product Management team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-ai-first-dna-real-investment-in-real-intelligence\"><span class=\"ez-toc-section\" id=\"2_AI-First_DNA_Real_Investment_in_Real_Intelligence\"><\/span><strong>2. AI-First DNA: Real Investment in Real Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MFV realizes the vision of helping the group become the No.1 AI Back Office by integrating AI into the product development human team itself.<\/p>\n\n\n\n<p><strong>Technology Investment:<\/strong> 100% of engineers are provided with a subscription to cutting-edge tools (Gemini, Claude Pro, GitHub Copilot). MFV invests in freeing you from repetitive tasks, shifting your mindset to the role of an &#8220;AI-First Thinker.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/collage-vbit-640x360.jpg\" alt=\"\" class=\"wp-image-97308\" style=\"width:720px;height:auto\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/collage-vbit-640x360.jpg 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/collage-vbit-300x169.jpg 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/collage-vbit-200x113.jpg 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/collage-vbit-768x432.jpg 768w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/collage-vbit-1536x864.jpg 1536w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/collage-vbit.jpg 800w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><strong>Empowering Learning:<\/strong> MFV is always willing to provide resources to satisfy the &#8220;thirst&#8221; for learning and applying AI to real projects. The Hi-MFV project (an internal AI Chatbot for handling policy and benefit inquiries) is proof that MFV engineers use AI to optimize the organization&#8217;s own operations. Additionally, AI transformation training sessions are regularly implemented to align all Forwardians&#8217; thinking on AI. Understand AI to master it, not to be replaced by it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-turning-company-culture-into-a-talent-attraction-advantage\"><span class=\"ez-toc-section\" id=\"3_Turning_Company_Culture_into_a_Talent_Attraction_Advantage\"><\/span><strong>3. Turning Company Culture into a Talent Attraction Advantage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The work <strong>culture<\/strong> here reflects 6 values: <strong>Professional &#8211; Respect &#8211; Fun &#8211; Teamwork &#8211; Speed &#8211; Evolution.<\/strong> These are the 6 &#8220;golden compasses\u201d that help Money Forward Vietnam create an ideal working environment where every &#8220;Forwardian&#8221; (the collective alias for MFV members) can confidently contribute their value.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/image-3-640x427.jpeg\" alt=\"\" class=\"wp-image-97306\" style=\"width:720px;height:auto\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/image-3-640x427.jpeg 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/image-3-300x200.jpeg 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/image-3-200x133.jpeg 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/image-3-768x512.jpeg 768w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/image-3-1536x1024.jpeg 1536w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/image-3.jpeg 800w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>The first &#8220;privilege&#8221; for company members is\u00a0<strong>flexible working hours<\/strong>. Money Forward Vietnam applies a &#8220;<strong>Hybrid<\/strong>&#8221; model (2 days working in the office). This is a popular working trend as it allows for flexible changes in working space and time.<\/p>\n\n\n\n<p>Money Forward Vietnam has designed two open-space offices in Ho Chi Minh City and Hanoi with fresh colors and a style consistent with the facilities in Japan. Equipment, machinery, and even seating are premium-grade to ensure the IT team can work comfortably and focus.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"245\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/artboard_14x-640x245.png\" alt=\"\" class=\"wp-image-97310\" style=\"width:720px;height:auto\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/artboard_14x-640x245.png 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/artboard_14x-300x115.png 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/artboard_14x-200x77.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/artboard_14x-768x294.png 768w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/artboard_14x-1536x589.png 1536w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/artboard_14x.png 800w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>In addition to fixed seating, Money Forward Vietnam also arranges many spontaneous working spaces so employees do not feel bored or constrained. The company also installs coffee machines, pool tables, and the latest-generation game consoles right in the office for employees to relax and recharge.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/DSC07312-1-1-1-640x427.jpg\" alt=\"\" class=\"wp-image-97311\" style=\"width:720px;height:auto\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/DSC07312-1-1-1-640x427.jpg 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/DSC07312-1-1-1-300x200.jpg 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/DSC07312-1-1-1-200x133.jpg 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/DSC07312-1-1-1-768x512.jpg 768w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/DSC07312-1-1-1-1536x1024.jpg 1536w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/DSC07312-1-1-1-2048x1365.jpg 2048w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/DSC07312-1-1-1-scaled.jpg 800w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/Artboard-1@4x-20-640x427.jpg\" alt=\"\" class=\"wp-image-97312\" style=\"width:720px;height:auto\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/Artboard-1@4x-20-640x427.jpg 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/Artboard-1@4x-20-300x200.jpg 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/Artboard-1@4x-20-200x133.jpg 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/Artboard-1@4x-20-768x512.jpg 768w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/Artboard-1@4x-20-1536x1024.jpg 1536w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/Artboard-1@4x-20-2048x1365.jpg 2048w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2026\/07\/Artboard-1@4x-20.jpg 800w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>At Money Forward Vietnam, &#8220;Forwardians&#8221; of all ages, genders, and ranks can confidently express their personal views and contribute to the team. Money Forward Vietnam consistently maintains periodic &#8220;1on1&#8221; sessions between management and staff. This helps everyone understand each other better, allowing each member to present their wishes and share personal plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-a-destination-for-it-personnel-in-vietnam\"><span class=\"ez-toc-section\" id=\"4_A_Destination_for_IT_Personnel_in_Vietnam\"><\/span>4. <strong>A Destination for IT Personnel in Vietnam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the mission &#8220;Money Forward. Move your life forward,&#8221; Money Forward Vietnam has created an open working environment where every employee can maximize their potential, freely learn, and show love and pride for their work. As a result, the company has a high-quality team that is well-equipped for its plans to conquer the Vietnamese market and move toward the goal of becoming a leading AI solution provider.<\/p>\n\n\n\n<p>Ms. Nana Nagai &#8211; the company&#8217;s CEO &#8211; shared: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;At Money Forward Vietnam, we position the development of each employee within the development of the company. This means the business can only grow when all employees improve and enhance their personal capacity. Vietnam has a team of abundant, highly responsible, sincere, cooperative, and open-minded engineers and programmers.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Vietnam is considered one of the leading countries in the region for digital transformation speed. The younger generation always wants to access technology products and quickly adapt to new ones. Ms. Nana Nagai assesses this as a market full of potential for fintech companies like Money Forward Vietnam.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Creating an open environment has helped MFV Money Forward Vietnam generate the necessary momentum for &#8216;Forwardians&#8217; to always confidently conquer new challenges and contribute to the overall development of the group,&#8221;<\/em> Ms. Nana Nagai added.<\/p>\n<\/blockquote>\n\n\n\n<p>Interested in building AI-powered fintech products with a globally connected engineering team? Explore all open opportunities at <a href=\"https:\/\/itviec.com\/nha-tuyen-dung\/money-forward-vietnam-co-ltd\">MONEY FORWARD VIETNAM CO., LTD<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>Content and photos belong to Money Forward Vietnam.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MFV is a subsidiary of Money Forward, an AI Fintech group in Japan. After nearly 8 years of operation, Money Forward Vietnam has built a competent team and established two offices in Hanoi and Ho Chi Minh City. In 2026, MFV was also recognized as one of the Vietnam Best IT Companies, further highlighting its [&hellip;]<\/p>\n","protected":false},"author":223,"featured_media":97307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[10180,10151],"tags":[10365,10364,10367],"class_list":["post-97302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-ty-it-tot-nhat-viet-nam","category-luong-va-che-do-lam-viec","tag-cong-ty-it-tot-nhat-viet-nam","tag-vbit","tag-vietnam-best-it-companies"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Money Forward Vietnam (VBIT 2026): Where Product Thinking Grows with an AI-First Vision - ITviec Blog<\/title>\n<meta name=\"description\" content=\"Discover Money Forward Vietnam (MFV), Vietnam Best IT Company 2026. 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