{"id":8106,"date":"2016-10-27T17:28:02","date_gmt":"2016-10-27T10:28:02","guid":{"rendered":"\/\/itviec.com\/blog\/?p=8106"},"modified":"2024-02-01T15:15:41","modified_gmt":"2024-02-01T08:15:41","slug":"product-manager-la-gi","status":"publish","type":"post","link":"https:\/\/itviec.com\/blog\/product-manager-la-gi\/","title":{"rendered":"Product Manager l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a Product Manager?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itviec.com\/blog\/product-manager-la-gi\/#Product_Manager_la_gi_Cong_viec_cua_Product_manager_la_gi\" >Product Manager l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a Product manager l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itviec.com\/blog\/product-manager-la-gi\/#Muon_lam_Product_Manager_nen_bat_dau_tu_dau\" >Mu\u1ed1n l\u00e0m Product Manager, n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itviec.com\/blog\/product-manager-la-gi\/#Nhung_loi_khuyen_gui_toi_cac_ban_muon_lam_Product_Manager_la_gi\" >Nh\u1eefng l\u1eddi khuy\u00ean g\u1eedi t\u1edbi c\u00e1c b\u1ea1n mu\u1ed1n l\u00e0m Product Manager l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itviec.com\/blog\/product-manager-la-gi\/#Nhung_resource_danh_cho_cac_ban_muon_tro_thanh_Product_Manager\" >Nh\u1eefng resource d\u00e0nh cho c\u00e1c b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh Product Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itviec.com\/blog\/product-manager-la-gi\/#Product_Manager_trong_nganh_noi_gi\" >Product Manager trong ng\u00e0nh n\u00f3i g\u00ec?<\/a><\/li><\/ul><\/nav><\/div>\n<p><em>Product Manager l\u00e0 g\u00ec? L\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m quy\u1ebft \u0111\u1ecbnh t\u00ednh n\u0103ng n\u00e0o c\u1ea7n c\u00f3 cho s\u1ea3n ph\u1ea9m, l\u00e0m vi\u1ec7c v\u1edbi Developer, UX UI Designer \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh n\u0103ng \u0111\u00f3 v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1edbi ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng nh\u1ea5t.\u00a0<\/em><\/p>\n<p>Khi \u0111\u01b0\u1ee3c h\u1ecfi Product Manager l\u00e0 g\u00ec, anh <strong>Nguy\u1ec5n Ho\u00e0ng Vi\u1ec7t<\/strong> \u2013 ng\u01b0\u1eddi t\u1eebng gi\u1eef v\u1ecb tr\u00ed Product Manager c\u1ee7a Tiki.vn, \u0111\u00e3 vui t\u00ednh g\u1ecdi Product Manager l\u00e0 \u201cCEO c\u1ee7a Product\u201d. V\u00e0 anh kh\u00f4ng h\u1ec1 n\u00f3i \u0111\u00f9a. Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 v\u1ecb tr\u00ed Product Manager \u1edf nhi\u1ec1u c\u00f4ng ty th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u1ea3 r\u1ea5t cao so v\u1edbi m\u1eb7t b\u1eb1ng chung <a href=\"https:\/\/itviec.com\/blog\/bao-cao-luong-it\/?utm_source=blog&amp;utm_medium=internal-link&amp;utm_campaign=salary-report-2022&amp;utm_content=dec2022\" target=\"_blank\" rel=\"noopener\">l\u01b0\u01a1ng IT<\/a>.<\/p>\n<p>\u0110\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 v\u1ecb tr\u00ed Product Manager, \u0111\u1ec3 hi\u1ec3u th\u00eam product management l\u00e0 g\u00ec, h\u00e3y \u0111\u1ecdc ngay b\u00e0i ph\u1ecfng v\u1ea5n gi\u1eefa ITviec v\u00e0 anh <strong>Nguy\u1ec5n Ho\u00e0ng Vi\u1ec7t<\/strong> v\u00e0 anh <strong>Rutger Coolen<\/strong> \u2013 Principal Product Manager t\u1ea1i Atlassian.<\/p>\n<p><!--more--><\/p>\n<blockquote><p><em>Xem th\u00eam vi\u1ec7c l\u00e0m<\/em> <strong><em><a href=\"https:\/\/itviec.com\/it-jobs\/product-manager?utm_source=blogpost&amp;utm_medium=first_post&amp;utm_campaign=linktosite\" target=\"_blank\" rel=\"noopener noreferrer\">Product Manager<\/a><\/em><\/strong>\u00a0tr\u00ean ITviec<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Product_Manager_la_gi_Cong_viec_cua_Product_manager_la_gi\"><\/span><strong>Product Manager l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a Product manager l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Quy\u1ebft \u0111\u1ecbnh t\u00ednh n\u0103ng c\u1ea7n c\u00f3 cho s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p>Anh Vi\u1ec7t chia s\u1ebb, Product Manager l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m quy\u1ebft \u0111\u1ecbnh t\u00ednh n\u0103ng n\u00e0o c\u1ea7n c\u00f3 cho s\u1ea3n ph\u1ea9m, l\u00e0m vi\u1ec7c v\u1edbi Developer, UX\/UI Designer \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh n\u0103ng \u0111\u00f3 v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1edbi ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng nh\u1ea5t. Em c\u00f3 th\u1ec3 xem Product Manager l\u00e0 \u201cCEO c\u1ee7a Product\u201d.<\/p>\n<blockquote><p><em>T\u1ea1i Tiki.vn, team Product \u0111\u01b0\u1ee3c chia ra th\u00e0nh c\u00e1c team nh\u1ecf h\u01a1n v\u00e0 m\u1ed7i team c\u00f3 m\u1ed9t nhi\u1ec7m v\u1ee5 ri\u00eang, ph\u1ee5 tr\u00e1ch v\u1ec1 m\u1ed9t t\u00ednh n\u0103ng.<\/em><\/p>\n<ul>\n<li><em>Ch\u1eb3ng h\u1ea1n, khi kh\u00e1ch h\u00e0ng v\u00e0o website, \u0111i v\u00f2ng quanh v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m th\u00ec c\u00f3 team ph\u1ee5 tr\u00e1ch c\u00f4ng c\u1ee5 search.<\/em><\/li>\n<li><em>Khi kh\u00e1ch h\u00e0ng g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1ec1 check-out trong l\u00fac ti\u1ebfn h\u00e0nh mua h\u00e0ng th\u00ec c\u00f3 team ph\u1ee5 tr\u00e1ch check-out.<\/em><\/li>\n<li><em>\u0110\u1ec3 mang kh\u00e1ch h\u00e0ng t\u1edbi website th\u00ec c\u00f3 team l\u00e0m c\u00f4ng c\u1ee5 Marketing.<\/em><\/li>\n<\/ul>\n<p><em>M\u1ed7i team nh\u1ecf n\u00e0y s\u1ebd c\u00f3 m\u1ed9t Product Manager, d\u01b0\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c Android\/iOS\/Back-end Developer, UX\/UI Designer.<\/em><\/p><\/blockquote>\n<p>Anh Nguy\u1ec5n Ho\u00e0ng Vi\u1ec7t s\u1ebd \u0111\u00f3ng vai tr\u00f2 t\u01b0 v\u1ea5n, gi\u1ea3i th\u00edch, t\u00ecm ra v\u1ea5n \u0111\u1ec1 cho t\u1eebng team: \u0111i\u1ec1u g\u00ec m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang kh\u00f4ng h\u00e0i l\u00f2ng, t\u1ea1i sao c\u00f3 v\u1ea5n \u0111\u1ec1 n\u00e0y, gi\u1ea3i ph\u00e1p l\u00e0 g\u00ec\u2026 M\u1ecdi ng\u01b0\u1eddi c\u00f9ng h\u1ed7 tr\u1ee3 cho nhau \u0111\u1ec3 website th\u00e2n thi\u1ec7n nh\u1ea5t v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3.<\/p>\n<ul>\n<li><em>Xem th\u00eam: <a href=\"https:\/\/itviec.com\/blog\/product-manager-va-project-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product Manager v\u00e0 Project Manager kh\u00e1c nhau ra sao?<\/a><\/em><\/li>\n<\/ul>\n<h3><strong>Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u<\/strong><\/h3>\n<p>Anh Rutger Coolen c\u0169ng \u0111\u1ed3ng t\u00ecnh v\u1edbi \u00fd ki\u1ebfn tr\u00ean v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a Product Manager v\u00e0 b\u1ed5 sung th\u00eam r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 Product Manager kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ngh\u0129 ra nh\u1eefng c\u1ea3i ti\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, Product Manager n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Sau \u0111\u00f3 l\u00e0m vi\u1ec7c v\u1edbi team, \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c. Cu\u1ed1i c\u00f9ng l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n \u0111\u1ed3 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<blockquote><p><em>V\u00ec v\u1eady product management l\u00e0 g\u00ec? Product management kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ed9 m\u00f4n ngh\u1ec7 thu\u1eadt m\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c nghi\u00eam t\u00fac v\u00e0 khoa h\u1ecdc.<\/em><\/p><\/blockquote>\n<p>C\u1ef1u Product Manager Tiki.vn c\u0169ng c\u00f3 c\u00f9ng suy ngh\u0129 r\u1eb1ng Product Manager c\u1ea7n ph\u1ea3i t\u1eadp trung d\u1ef1a v\u00e0o nh\u1eefng s\u1ed1 li\u1ec7u l\u00e0m n\u00ean th\u00e0nh c\u00f4ng cho s\u1ea3n ph\u1ea9m. Anh k\u1ec3 th\u00eam v\u1ec1 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh t\u1ea1i Tiki:<\/p>\n<blockquote><p><em>Ch\u1eb3ng h\u1ea1n, team ph\u1ee5 tr\u00e1ch c\u00f4ng c\u1ee5 search tr\u00ean website c\u00f3 nhi\u1ec7m v\u1ee5 l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 s\u1ea3n ph\u1ea9m theo \u0111\u00fang nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd nh\u1ea5t. M\u1ed9t ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n s\u1ef1 th\u00e0nh c\u00f4ng l\u1edbn trong t\u00ecm ki\u1ebfm l\u00e0 t\u1ef7 l\u1ec7 CTR (Click-through-rate). C\u00f3 m\u1ed9t l\u1ea7n, c\u00e1c b\u1ea1n trong team nh\u00ecn v\u00e0o s\u1ed1 li\u1ec7u v\u00e0 th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 CTR tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang th\u1ea5p. Team c\u00f3 m\u1ed9t s\u1ed1 suy \u0111o\u00e1n l\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng h\u1ea5p d\u1eabn v\u1edbi ng\u01b0\u1eddi d\u00f9ng, gi\u00e1 kh\u00f4ng t\u1ed1t, nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng\u2026<\/em><\/p>\n<p><em>D\u0129 nhi\u00ean, team kh\u00f4ng th\u1ec3 ch\u1eafc ch\u1eafn v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u00e2u. V\u00ec v\u1eady, team \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t A\/B Test, chia ra hai nh\u00f3m kh\u00e1ch h\u00e0ng b\u1eb1ng nhau. M\u1ed9t nh\u00f3m s\u1ebd cho th\u1ea5y c\u1ea3 s\u1ea3n ph\u1ea9m \u0111ang c\u00f3 h\u00e0ng l\u1eabn nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng, m\u1ed9t nh\u00f3m ch\u1ec9 cho th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 h\u00e0ng.<\/em><\/p>\n<p><em>Cu\u1ed1i c\u00f9ng, team th\u1ea5y r\u1eb1ng CTR c\u1ee7a nh\u00f3m kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng cao h\u01a1n nh\u00f3m c\u00f2n l\u1ea1i. Sau \u0111\u00f3, team quy\u1ebft \u0111\u1ecbnh kh\u00f4ng cho hi\u1ec7n t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/em><\/p><\/blockquote>\n<figure id=\"attachment_18077\" aria-describedby=\"caption-attachment-18077\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18077 size-full\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2016\/10\/IMG_2402-1.jpg\" alt=\"Product Manager l\u00e0 g\u00ec - Product Management l\u00e0 g\u00ec\" width=\"500\" height=\"309\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2016\/10\/IMG_2402-1.jpg 500w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2016\/10\/IMG_2402-1-300x185.jpg 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2016\/10\/IMG_2402-1-200x124.jpg 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-18077\" class=\"wp-caption-text\">Anh Vi\u1ec7t v\u00e0 team Tiki.vn<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Muon_lam_Product_Manager_nen_bat_dau_tu_dau\"><\/span><strong>Mu\u1ed1n l\u00e0m Product Manager, n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chia s\u1ebb v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, anh Vi\u1ec7t nh\u1eadn \u0111\u1ecbnh r\u1eb1ng, c\u00e1c b\u1ea1n c\u00f3 background v\u1ec1 k\u1ef9 thu\u1eadt hay UX\/UI Designer, th\u1eadm ch\u00ed QA c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m Product Manger n\u00ean \u0111i\u1ec3m ch\u00ednh kh\u00f4ng ph\u1ea3i l\u00e0 t\u1eeb background c\u1ee7a c\u00e1c b\u1ea1n m\u00e0 c\u00e1i c\u1ea7n l\u00e0 kinh nghi\u1ec7m.<\/p>\n<p>Anh khuy\u00ean b\u1ea1n n\u00ean v\u00e0o m\u1ed9t c\u00f4ng ty Product \u0111\u1ec3 h\u1ecdc h\u1ecfi kinh nghi\u1ec7m l\u00e0m m\u1ed9t s\u1ea3n ph\u1ea9m. B\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c quy tr\u00ecnh l\u00e0m m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a Product Manager l\u00e0 g\u00ec.<\/p>\n<blockquote><p><a href=\"https:\/\/itviec.com\/it-jobs\/product-manager\/ho-chi-minh-hcm?utm_source=blogpost&amp;utm_medium=center_post&amp;utm_campaign=linktosite\" target=\"_blank\" rel=\"noopener noreferrer\">Vi\u1ec7c l\u00e0m Product Manager t\u1ea1i TP HCM<\/a><\/p>\n<p><a href=\"https:\/\/itviec.com\/it-jobs\/product-manager\/ha-noi?utm_source=blogpost&amp;utm_medium=center_post&amp;utm_campaign=linktosite\" target=\"_blank\" rel=\"noopener noreferrer\">Vi\u1ec7c l\u00e0m Product Manager t\u1ea1i H\u00e0 N\u1ed9i<\/a><\/p><\/blockquote>\n<p>Tuy nhi\u00ean, v\u1edbi nh\u1eefng b\u1ea1n developer \u0111ang l\u00e0m t\u1ea1i c\u00f4ng ty outsourcing m\u00e0 mu\u1ed1n l\u00e0m Product Manager, anh Nguy\u1ec5n Ho\u00e0ng Vi\u1ec7t c\u0169ng c\u00f3 nh\u1eefng l\u1eddi khuy\u00ean v\u00f4 c\u00f9ng thi\u1ebft th\u1ef1c:<\/p>\n<blockquote><p><em>N\u1ebfu mu\u1ed1n l\u00e0m Product Manger, th\u00ec t\u1eeb trong c\u00f4ng ty Outsourcing, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00f2 m\u00f2 h\u01a1n.<\/em><\/p>\n<p><em>H\u00e3y h\u1ecfi kh\u00e1ch h\u00e0ng th\u1eadt nhi\u1ec1u c\u00e2u h\u1ecfi \u0111\u1ec3 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng h\u1ecd mu\u1ed1n nh\u1ea3y v\u00e0o v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t, hi\u1ec3u r\u00f5 ch\u1ec9 s\u1ed1 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/em><\/p>\n<p><em>B\u1ea1n n\u00ean h\u1ecfi h\u1ecd: \u201cT\u00ednh n\u0103ng n\u00e0o b\u1ea1n mu\u1ed1n t\u1ea1o n\u00ean\u201d, \u201cCh\u1ec9 s\u1ed1 n\u00e0o th\u1ec3 hi\u1ec7n s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m?\u201d. B\u1ea1n lu\u00f4n ph\u1ea3i h\u1ecfi \u201cT\u1ea1i sao? T\u1ea1i sao? T\u1ea1i sao?\u201d hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 \u201cB\u1ea1n ph\u1ea3i quay l\u1ea1i 5 n\u0103m tr\u01b0\u1edbc v\u00e0 h\u1ecfi t\u1ea1i sao\u201d.<\/em><\/p><\/blockquote>\n<ul>\n<li><em>Xem th\u00eam: <a href=\"https:\/\/itviec.com\/blog\/3-diem-khac-biet-giua-cong-ty-product-outsource\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa c\u00f4ng ty Outsourcing v\u00e0 Product<\/a><\/em><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Nhung_loi_khuyen_gui_toi_cac_ban_muon_lam_Product_Manager_la_gi\"><\/span><strong>Nh\u1eefng l\u1eddi khuy\u00ean g\u1eedi t\u1edbi c\u00e1c b\u1ea1n mu\u1ed1n l\u00e0m Product Manager l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Y\u00eau vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p>Anh Rutger Coolen cho r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft c\u1ee7a vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t Product Manager gi\u1ecfi. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t lu\u00f4n y\u00eau s\u1ef1 s\u00e1ng t\u1ea1o trong quy tr\u00ecnh x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3.<\/p>\n<p>H\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh b\u1ea1n. N\u1ebfu ch\u00ednh b\u1ea1n, ng\u01b0\u1eddi tham gia v\u00e0o qu\u00e1 tr\u00ecnh l\u00e0m ra s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ea7u, c\u00f2n b\u1ed1i r\u1ed1i trong vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh m\u00ecnh, ho\u1eb7c kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t ch\u1ee9c n\u0103ng n\u00e0o \u0111\u00f3 th\u00ec ng\u01b0\u1eddi d\u00f9ng th\u1eadt s\u1ef1 s\u1ebd c\u00f2n ra sao?<\/p>\n<h3><strong>Ph\u1ea3i bi\u1ebft \u0111\u1eb7t c\u00e2u h\u1ecfi<\/strong><\/h3>\n<p>\u0110\u1eb7t c\u00e2u h\u1ecfi \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1edbi \u201cng\u01b0\u1eddi trong nh\u00e0\u201d, ng\u01b0\u1eddi trong team m\u00e0 h\u1ecfi ng\u01b0\u1eddi d\u00f9ng, tr\u00f2 chuy\u1ec7n v\u1edbi h\u1ecd. Anh Rutger Coolen nh\u1ea5n m\u1ea1nh v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<blockquote><p><em>G\u1eb7p g\u1ee1 m\u1ecdi ng\u01b0\u1eddi quanh b\u1ea1n \u2013 \u0111\u1ed3ng nghi\u1ec7p, b\u1ea1n b\u00e8, gia \u0111\u00ecnh, kh\u00e1ch h\u00e0ng \u2013 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 h\u1ecfi h\u1ecd r\u1eb1ng h\u1ecd th\u00edch\/ kh\u00f4ng th\u00edch nh\u1eefng \u0111i\u1ec3m n\u00e0o \u1edf s\u1ea3n ph\u1ea9m.<\/em><\/p><\/blockquote>\n<p>Anh Nguy\u1ec5n Ho\u00e0ng Vi\u1ec7t c\u0169ng \u0111\u01b0a ra l\u1eddi khuy\u00ean t\u01b0\u01a1ng t\u01b0. Anh chia s\u1ebb th\u00eam, khi anh ph\u1ecfng v\u1ea5n m\u1ed9t b\u1ea1n \u1ee9ng vi\u00ean cho v\u1ecb tr\u00ed Product Manager, anh s\u1ebd h\u1ecfi b\u1ea1n \u0111\u00f3 l\u00e0 b\u1ea1n th\u00edch t\u00ednh n\u0103ng n\u00e0o, b\u1ea1n c\u00f3 t\u00f2 m\u00f2 mu\u1ed1n hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m kh\u00f4ng, b\u1ea1n c\u00f3 h\u1ecfi l\u1ea1i anh v\u1ec1 t\u00ednh n\u0103ng kh\u00f4ng.<\/p>\n<p>Nh\u1edd \u0111\u00f3, anh s\u1ebd bi\u1ebft ng\u01b0\u1eddi n\u00e0y c\u00f3 h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m hay kh\u00f4ng (l\u1eddi khuy\u00ean s\u1ed1 1) v\u00e0 h\u1ecd c\u00f3 bi\u1ebft c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi hay kh\u00f4ng (l\u1eddi khuy\u00ean s\u1ed1 2).<\/p>\n<p>Vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi \u1edf \u0111\u00e2y c\u00f2n mang m\u1ed9t ngh\u0129a kh\u00e1c, \u0111\u00f3 ch\u00ednh l\u00e0 bi\u1ebft \u201c\u0111\u1eb7t c\u00e2u h\u1ecfi\u201d v\u1edbi nh\u1eefng con s\u1ed1. Anh Vi\u1ec7t cho r\u1eb1ng m\u1ed7i s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 m\u1ed9t ch\u1ec9 s\u1ed1 cho th\u1ea5y s\u1ef1 th\u00e0nh c\u00f4ng kh\u00e1c nhau.<\/p>\n<blockquote><p><em>Ch\u1eb3ng h\u1ea1n, v\u1edbi nh\u1eefng social media platform th\u00ec l\u00e0 l\u01b0\u1ee3ng active user, v\u1edbi ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec l\u00e0 CR (Conversion rate).<\/em><\/p><\/blockquote>\n<p>Do \u0111\u00f3, m\u1ed9t ng\u01b0\u1eddi l\u00e0m Product Manager gi\u1ecfi h\u00e3y bi\u1ebft \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1edbi nh\u1eefng con s\u1ed1 \u0111\u00f3 r\u1eb1ng \u201cCh\u1ec9 s\u1ed1 n\u00e0o th\u1ec3 hi\u1ec7n s\u1ef1 th\u00e0nh c\u00f4ng cho Product?\u201d hay \u201cL\u00e0m sao \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c Product n\u00e0y c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng?\u201d<\/p>\n<ul>\n<li><em>Xem th\u00eam: <a href=\"https:\/\/itviec.com\/blog\/product-manager-phai-biet-dat-cau-hoi\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00f4ng vi\u1ec7c c\u1ee7a Product Manager trong Ecommerce Start-up<\/a><\/em><\/li>\n<\/ul>\n<h3><strong>Ch\u1ee7 \u0111\u1ed9ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p>Anh Rutger Coolen chia s\u1ebb r\u1eb1ng b\u1ea1n mu\u1ed1n bi\u1ebft b\u00ed quy\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ngh\u1ec1 Product Manager l\u00e0 g\u00ec, b\u1ea1n ph\u1ea3i c\u00f3 \u00fd ki\u1ebfn. B\u1ea1n s\u1ebd ch\u1eb3ng kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u1ec3 \u0111\u01b0a ra y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt hay b\u1ea3o b\u1ea1n ph\u1ea3i l\u00e0m g\u00ec. B\u1ea1n c\u1ea7n d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o b\u1ea3n th\u00e2n m\u00ecnh, th\u00f4ng qua nh\u1eefng c\u00e2u h\u1ecfi v\u1edbi ng\u01b0\u1eddi d\u00f9ng, v\u1edbi s\u1ed1 li\u1ec7u, \u0111\u1ec3 \u0111\u01b0a ra \u00fd ki\u1ebfn l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/p>\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y, b\u1ea1n n\u00ean c\u00f3 \u0111am m\u00ea v\u1ec1 vi\u1ec7c \u0111\u1ea5u tranh cho nh\u1eefng \u0111i\u1ec1u b\u1ea1n tin l\u00e0 t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 y\u00eau s\u1ea3n ph\u1ea9m m\u00ecnh l\u00e0m ra.<\/p>\n<blockquote><p><em>T\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu c\u00f4ng ty, b\u1ea1n s\u1ebd l\u00e0m g\u00ec kh\u00e1c v\u1edbi nh\u1eefng vi\u1ec7c b\u1ea1n \u0111ang l\u00e0m h\u00e0ng ng\u00e0y \u0111\u1ec3 c\u00f4ng ty m\u00ecnh t\u1ed1t l\u00ean? N\u1ebfu b\u1ea1n ngh\u0129 ra \u0111i\u1ec1u g\u00ec, b\u1ea1n n\u00ean h\u00e0nh \u0111\u1ed9ng ngay.<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Nhung_resource_danh_cho_cac_ban_muon_tro_thanh_Product_Manager\"><\/span><strong>Nh\u1eefng resource d\u00e0nh cho c\u00e1c b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh Product Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.amazon.com\/Hard-Thing-About-Things-Building\/dp\/0062273205\" target=\"_blank\" rel=\"noopener noreferrer\">Hard thing about hard things &#8211; Ben Horowitz<\/a>: T\u00e1c gi\u1ea3 chia s\u1ebb r\u1ea5t nhi\u1ec1u kinh nghi\u1ec7m x\u01b0\u01a1ng m\u00e1u v\u1ec1 vi\u1ec7c l\u00e0m s\u1ea3n ph\u1ea9m, s\u1ef1 kh\u00e1c nhau gi\u1eefa s\u1ea3n ph\u1ea9m t\u1ed1t v\u00e0 ch\u01b0a t\u1ed1t, l\u00e0m sao \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Product Manager gi\u1ecfi.<\/li>\n<li><a href=\"\/\/www.launch.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trang th\u00f4ng tin Launch<\/a>: \u0110\u00e2y l\u00e0 trang th\u00f4ng tin y\u00eau th\u00edch c\u1ee7a anh Vi\u1ec7t. Trang gi\u00fap anh hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty n\u00e0o v\u1eeba b\u1ecb mua l\u1ea1i, xu h\u01b0\u1edbng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0. Nh\u1eefng th\u00f4ng tin m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1edf \u0111\u00e2y.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/groups\/launchpad\/\" target=\"_blank\" rel=\"noopener noreferrer\">Launch<\/a>: Group th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook.<\/li>\n<li><a href=\"\/\/www.offscreenmag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Offscreen Magazine<\/a>: Trang th\u00f4ng tin v\u1ec1 kinh doanh, th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi r\u1ea5t h\u1eefu \u00edch.<\/li>\n<li><a href=\"http:\/\/theleanstartup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Lean Startup (Eric Ries)<\/a>: \u2018Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn\u2019 ch\u1ec9 m\u1edbi ra \u0111\u1eddi kho\u1ea3ng b\u1ed1n n\u0103m nh\u01b0ng \u0111\u00e3 l\u00e0 m\u1ed9t trong nh\u1eefng quy\u1ec3n s\u00e1ch c\u01a1 b\u1ea3n nh\u1ea5t v\u1ec1 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m. Quy\u1ec3n s\u00e1ch d\u1ea1y b\u1ea1n c\u00e1ch ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c nhanh v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><a href=\"http:\/\/agilemanifesto.org\/principles.html\" target=\"_blank\" rel=\"noopener noreferrer\">Manifesto for Agile Software Development<\/a>: \u0110\u1ecdc Agile Manifesto v\u00e0 m\u01b0\u1eddi hai quy lu\u1eadt \u0111\u1eb1ng sau \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u1ea1o ra m\u1ed9t ph\u1ea7n m\u1ec1m tuy\u1ec7t v\u1eddi th\u00f4ng qua s\u1ef1 c\u1ed9ng t\u00e1c.<\/li>\n<li><a href=\"https:\/\/www.blueoceanstrategy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blue Ocean Strategy (W. Chan Kim and Ren\u00e9e Mauborgne)<\/a>: \u2018Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh\u2019 l\u00e0 quy\u1ec3n s\u00e1ch d\u1ea1y b\u1ea1n c\u00e1ch \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1ch l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng kh\u00f4ng t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng. N\u00f3 c\u00f2n gi\u00fap b\u1ea1n thay \u0111\u1ed5i c\u00e1ch ngh\u0129 v\u1ec1 gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng v\u00e0 l\u00e0m sao \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Product_Manager_trong_nganh_noi_gi\"><\/span><strong>Product Manager trong ng\u00e0nh n\u00f3i g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>\u201c\u0110\u1eebng l\u00e0m vi\u1ec7c d\u1ef1a tr\u00ean suy \u0111o\u00e1n\u201d<\/strong><\/h3>\n<p>ITviec \u0111\u00e3 h\u1ecfi anh Vi\u1ec7t r\u1eb1ng sai l\u1ea7m l\u1edbn anh \u0111\u00e3 t\u1eebng m\u1eafc trong c\u00f4ng vi\u1ec7c c\u1ee7a Product Manager l\u00e0 g\u00ec? Anh nh\u1edb v\u1ec1 m\u1ed9t sai l\u1ea7m m\u00e0 anh \u0111\u00e3 t\u1eebng m\u1eafc ph\u1ea3i v\u1ec1 trong qu\u00e1 kh\u1ee9 v\u00e0 anh thi\u1ebft ngh\u0129 Product Manager n\u00e0o c\u0169ng m\u1eafc ph\u1ea3i. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00e0 hay l\u00e0m vi\u1ec7c d\u1ef1a tr\u00ean suy \u0111o\u00e1n c\u1ee7a m\u00ecnh, th\u00edch c\u00e1i t\u00ednh n\u0103ng n\u00e0o th\u00ec l\u00e0m lu\u00f4n.<\/p>\n<blockquote><p><em>C\u0169ng c\u00f3 m\u1ed9t l\u1ea7n khi l\u00e0m Mobile App cho Tiki, anh \u0111\u00e3 b\u1ecf h\u1ebft c\u00e1c banner khuy\u1ebfn m\u00e3i, hot deal ra kh\u1ecfi trang ch\u1ee7 v\u00ec ngh\u0129 r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u00edch c\u00e1c khuy\u1ebfn m\u00e3i. Anh t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c cho hi\u1ec7n ra s\u1ea3n ph\u1ea9m v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1eb9p l\u00ean homepage. K\u1ebft qu\u1ea3 l\u00e0 Retention Rate (T\u1ef7 l\u1ec7 duy tr\u00ec kh\u00e1ch h\u00e0ng) gi\u1ea3m.<\/em><\/p>\n<p><em>C\u00e1c ch\u1ec9 s\u1ed1 cho th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng v\u1eabn gi\u1eef App tr\u00ean \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c khuy\u1ebfn m\u00e3i m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. Khi anh b\u1ecf ra h\u1ebft c\u00e1c banner khuy\u1ebfn m\u00e3i, h\u1ecd \u0111\u00e3 kh\u00f4ng d\u00f9ng App n\u1eefa v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c promotion. L\u00fac \u0111\u00f3 anh nh\u1eadn ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi d\u00f9ng App l\u00e0 \u0111\u1ec3 xem khuy\u1ebfn m\u00e3i.<\/em><\/p><\/blockquote>\n<p>T\u1eeb nh\u1eefng b\u00e0i h\u1ecdc tr\u00ean, anh Vi\u1ec7t r\u00fat ra b\u00e0i h\u1ecdc r\u1eb1ng suy \u0111o\u00e1n \u201ct\u00ednh n\u0103ng n\u00e0y s\u1ebd t\u1ed1t hay kh\u00f4ng t\u1ed1t\u201d \u0111\u1ec1u sai h\u1ebft, l\u00e0m vi\u1ec7c d\u1ef1 tr\u00ean suy ngh\u0129 c\u1ee7a b\u1ea3n th\u00e2n ch\u01b0a ch\u1eafc s\u1ebd \u0111\u00fang \u00fd v\u1edbi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u00e0nh vi kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c. Kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c suy \u0111o\u00e1n, n\u00ean lu\u00f4n test tr\u01b0\u1edbc.<\/p>\n<figure id=\"attachment_18078\" aria-describedby=\"caption-attachment-18078\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18078 size-full\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2016\/10\/IMG_0827-1.jpg\" alt=\"Product Manager l\u00e0 g\u00ec - Product Management l\u00e0 g\u00ec\" width=\"500\" height=\"375\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2016\/10\/IMG_0827-1.jpg 500w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2016\/10\/IMG_0827-1-300x225.jpg 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2016\/10\/IMG_0827-1-200x150.jpg 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-18078\" class=\"wp-caption-text\">Anh Vi\u1ec7t v\u00e0 team trong m\u1ed9t cu\u1ed9c h\u1ecdp.<\/figcaption><\/figure>\n<blockquote><p><em>\u0110\u1eebng bao gi\u1edd qu\u00ean kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. H\u1ecd x\u1ee9ng \u0111\u00e1ng v\u1edbi gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t, v\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 developer th\u00edch.<\/em><\/p>\n<p><em>&#8211; <\/em><strong>Martin Papy<\/strong> \u2013 CTO Pyramid Consulting Vietnam<\/p><\/blockquote>\n<h3><strong>\u201cT\u1eadp trung \u0111\u1ec3 ph\u00e1t tri\u1ec3n\u201d<\/strong><\/h3>\n<p>Nh\u1edb v\u1ec1 nh\u1eefng sai l\u1ea7m trong s\u1ef1 nghi\u1ec7p l\u00e0m Product Manager c\u1ee7a m\u00ecnh, anh Rutger Coolen k\u1ec3 v\u1ec1 kho\u1ea3ng th\u1eddi gian l\u00e0m vi\u1ec7c t\u1ea1i Nimbuzz v\u00e0o n\u0103m 2008.<\/p>\n<p>S\u1ee9 m\u1ec7nh c\u1ee7a Nimbuzz l\u00e0 t\u1ea1o ra \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 giao ti\u1ebfp v\u1ec1 m\u1ecdi m\u1eb7t: tin nh\u1eafn, bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, g\u1ecdi video tho\u1ea1i, ch\u01a1i game tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng \u2013 Blackberry, Mac, PC, iPhone, Android, Nokia, Windows v\u00e0 Mobile Web.<\/p>\n<blockquote><p><em>Qu\u00e1 nhi\u1ec1u ch\u1ee9c n\u0103ng tr\u00ean qu\u00e1 nhi\u1ec1u n\u1ec1n t\u1ea3ng l\u00e0 m\u1ed9t l\u1ed7i kh\u1ed5ng l\u1ed3 khi l\u00e0m s\u1ea3n ph\u1ea9m. Ch\u00fang t\u00f4i ph\u00e2n t\u00e1n m\u1ecfng ngu\u1ed3n l\u1ef1c, v\u00e0 \u0111\u00e3 kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n t\u1ed1i \u0111a m\u1ed9t ch\u1ee9c n\u0103ng n\u00e0o.<\/em><\/p><\/blockquote>\n<p>Cu\u1ed1i c\u00f9ng, nh\u1eefng c\u00f4ng ty c\u1ea1nh tranh v\u1edbi Nimbuzz, t\u1eadp trung ph\u00e1t tri\u1ec3n m\u1ed9t ch\u1ee9c n\u0103ng tr\u00ean m\u1ed9t ho\u1eb7c hai n\u1ec1n t\u1ea3ng \u0111\u00e3 ho\u00e0n to\u00e0n \u0111\u00e1nh g\u1ee5c Nimbuzz:<\/p>\n<ul>\n<li><em><strong>Whatsapp<\/strong><\/em> l\u00e0 \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t v\u1ec1 nh\u1eafn tin<\/li>\n<li><em><strong>Viber<\/strong><\/em> l\u00e0 v\u1ec1 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i<\/li>\n<li><em><strong>Tango<\/strong><\/em> l\u00e0 v\u1ec1 g\u1ecdi video tho\u1ea1i<\/li>\n<\/ul>\n<p>B\u1edfi v\u00ec h\u1ecd t\u1eadp trung n\u00ean h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m. H\u1ecd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng, v\u00e0 c\u0169ng d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. H\u1ecd tr\u1edf n\u00ean l\u1edbn m\u1ea1nh v\u00e0 \u0111\u01b0\u1ee3c Facebook thu mua.<\/p>\n<p>B\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t anh r\u00fat ra ch\u00ednh l\u00e0 ph\u1ea3i t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0 ph\u00e1t huy t\u1ed1i \u0111a kh\u1ea3 n\u0103ng \u1edf m\u1ed9t ho\u1eb7c hai th\u1ee9. Tr\u00e1nh s\u1ef1 c\u00e1m d\u1ed7 c\u1ee7a vi\u1ec7c l\u00e0m m\u1ecdi th\u1ee9 \u0111\u1ec3 r\u1ed3i kh\u00f4ng t\u1ed1t \u1edf th\u1ee9 n\u00e0o.<\/p>\n<blockquote><p><em>Do anh sung, anh m\u00e1u, n\u00ean anh tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u00f3 c\u00f9ng m\u1ed9t l\u01b0\u1ee3t. Tham l\u00e0m nhi\u1ec1u th\u1ee9, cu\u1ed1i c\u00f9ng kh\u00f4ng \u0111\u1ee7 th\u1eddi gian t\u1eadp trung \u0111\u1ebfn t\u1eadn c\u00f9ng \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/em><\/p>\n<p><em>&#8211; <\/em>Anh <strong>Nguy\u1ec5n Minh Th\u1eafng<\/strong> \u2013 General Manager c\u1ee7a Open Digital<\/p><\/blockquote>\n<p><em>C\u1ea3m \u01a1n anh Nguy\u1ec5n Ho\u00e0ng Vi\u1ec7t v\u00e0 anh Rutger Coolen v\u00ec nh\u1eefng chia s\u1ebb r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb. Ch\u00fac anh lu\u00f4n th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c.<\/em><\/p>\n<p><strong><em>Ti\u1ec3u s\u1eed:<\/em><\/strong> Anh <strong>Nguy\u1ec5n Ho\u00e0ng Vi\u1ec7t<\/strong> b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p t\u1ea1i m\u1ed9t c\u00f4ng ty Outsourcing v\u1ec1 t\u00e0i ch\u00ednh, ch\u1ee9ng kho\u00e1n, sau \u0111\u00f3 chuy\u1ec3n sang l\u00e0m cho d\u1ef1 \u00e1n Truongxua.vn, m\u1ea1ng x\u00e3 h\u1ed9i k\u1ebft n\u1ed1i nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u0169 v\u00e0 c\u0169ng g\u00e2y \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ebfng vang. M\u1ed9t th\u1eddi gian sau, anh chuy\u1ec3n sang l\u00e0m m\u1ed9t s\u1ed1 Product nh\u1ecf tr\u01b0\u1edbc khi sang l\u00e0m t\u1ea1i <a href=\"https:\/\/itviec.com\/companies\/silicon-straits-saigon\" target=\"_blank\" rel=\"noopener noreferrer\">Sillicon Straits Saigon<\/a>.<\/p>\n<p>Sau \u0111\u00f3, anh c\u0169ng l\u00e0m m\u1ed9t s\u1ed1 d\u1ef1 \u00e1n c\u1ee7a Singapore tr\u01b0\u1edbc khi anh chuy\u1ec3n sang l\u00e0m Product Manager v\u00e0 Head of Consumer Products Engineering t\u1ea1i <a href=\"https:\/\/itviec.com\/companies\/tiki-corporation\" target=\"_blank\" rel=\"noopener noreferrer\">Tiki.vn<\/a>. Hi\u1ec7n t\u1ea1i, anh Vi\u1ec7t l\u00e0 CTO t\u1ea1i <a href=\"https:\/\/itviec.com\/nha-tuyen-dung\/ticketbox-vn\" target=\"_blank\" rel=\"noopener noreferrer\">TicketBox.vn<\/a>.<\/p>\n<p><strong><em>Ti\u1ec3u s\u1eed:<\/em><\/strong> Anh\u00a0<strong>Rutger Coolen<\/strong> h\u1ecdc to\u00e1n \u1edf \u0111\u1ea1i h\u1ecdc. Sau khi t\u1ed1t nghi\u1ec7p n\u0103m 2000, anh d\u00e0nh s\u00e1u n\u0103m l\u00e0m <a href=\"https:\/\/itviec.com\/jobs\/project-manager?utm_source=blogpost&amp;amp;utm_medium=center_post&amp;amp;utm_campaign=linktosite\" target=\"_blank\" rel=\"noopener noreferrer\">Project Manager<\/a> c\u1ee7a b\u1ed9 ph\u1eadn R&amp;D t\u1ea1i m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng di \u0111\u1ed9ng.<\/p>\n<p>N\u0103m 2008, anh tham gia team product t\u1ea1i Nimbuzz &#8211; c\u00f4ng ty \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m giao ti\u1ebfp tr\u00ean di \u0111\u1ed9ng. S\u1ef1 nghi\u1ec7p c\u1ee7a anh g\u1eafn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u00f3. T\u1eeb H\u00e0 Lan, anh chuy\u1ec3n \u0111\u1ebfn s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i Vi\u1ec7t Nam \u1edf Atlassian v\u00e0o kho\u1ea3ng \u0111\u1ea7u n\u0103m 2015.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5667 aligncenter\" src=\"\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby3.png\" alt=\"Robby ITviec\" width=\"136\" height=\"136\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby3.png 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby3-200x200.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby3-60x60.png 60w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/p>\n<p><strong>N\u1ebfu b\u1ea1n ngh\u0129 nh\u1eefng chia s\u1ebb n\u00e0y c\u00f3 th\u1ec3 gi\u00fap \u00edch cho b\u1ea1n b\u00e8 ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p th\u00ec \u0111\u1eebng ng\u1ea1i nh\u1ea5n n\u00fat Share b\u00ean d\u01b0\u1edbi nh\u00e9!<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Xem th\u00eam vi\u1ec7c l\u00e0m <a href=\"https:\/\/itviec.com\/it-jobs\/product-manager?utm_source=blogpost&amp;utm_medium=end_post&amp;utm_campaign=linktosite\" target=\"_blank\" rel=\"noopener noreferrer\">Product Manager<\/a>\u00a0t\u1ea1i ITviec!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product Manager l\u00e0 g\u00ec? L\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m quy\u1ebft \u0111\u1ecbnh t\u00ednh n\u0103ng n\u00e0o c\u1ea7n c\u00f3 cho s\u1ea3n ph\u1ea9m, l\u00e0m vi\u1ec7c v\u1edbi Developer, UX UI Designer \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh n\u0103ng \u0111\u00f3 v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1edbi ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng nh\u1ea5t.\u00a0 Khi \u0111\u01b0\u1ee3c h\u1ecfi Product Manager l\u00e0 g\u00ec, anh Nguy\u1ec5n Ho\u00e0ng [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":20045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[96,94],"tags":[6505],"class_list":["post-8106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-manager","category-su-nghiep-it","tag-product-manager"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Manager l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a Product Manager l\u00e0 l\u00e0m g\u00ec?<\/title>\n<meta name=\"description\" content=\"Product Manager l\u00e0 g\u00ec? L\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m quy\u1ebft \u0111\u1ecbnh t\u00ednh n\u0103ng n\u00e0o c\u1ea7n c\u00f3 cho s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1edbi ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itviec.com\/blog\/product-manager-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Manager l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a Product Manager?\" \/>\n<meta property=\"og:description\" content=\"Product Manager l\u00e0 g\u00ec? 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