{"id":73707,"date":"2024-06-20T21:34:59","date_gmt":"2024-06-20T14:34:59","guid":{"rendered":"https:\/\/itviec.com\/blog\/?p=73707"},"modified":"2025-01-03T16:38:23","modified_gmt":"2025-01-03T09:38:23","slug":"product-owner-vs-product-manager","status":"publish","type":"post","link":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/","title":{"rendered":"Product Owner vs Product Manager: C\u00e1ch ph\u00e2n bi\u1ec7t hai v\u1ecb tr\u00ed"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#Product_Owner_vs_Product_Manager_la_gi\" >Product Owner vs Product Manager l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#Moi_quan_he_giua_Product_Owner_vs_Product_Manager\" >M\u1ed1i quan h\u1ec7 gi\u1eefa Product Owner vs Product Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#So_sanh_Product_Owner_vs_Product_Manager\" >So s\u00e1nh Product Owner vs Product Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#Lam_the_nao_de_dam_nhiem_tot_ca_hai_vai_tro_Product_Owner_va_Product_Manager\" >L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m nhi\u1ec7m t\u1ed1t c\u1ea3 hai vai tr\u00f2 Product Owner v\u00e0 Product Manager?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#Tips_de_Product_Owner_va_Product_Manager_cung_lam_viec_hieu_qua\" >Tips \u0111\u1ec3 Product Owner v\u00e0 Product Manager c\u00f9ng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#Cac_cau_hoi_thuong_gap_ve_Product_Owner_vs_Product_Manager\" >C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Product Owner vs Product Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#Tong_ket_Product_Owner_vs_Product_Manager\" >T\u1ed5ng k\u1ebft Product Owner vs Product Manager<\/a><\/li><\/ul><\/nav><\/div>\n<p><b><i>Theo <a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/what-separates-top-product-managers-from-the-rest-of-the-pack\" target=\"_blank\" rel=\"noopener\">b\u00e1o c\u00e1o<\/a> n\u0103m 2022 c\u1ee7a McKinsey &amp; Company, nhu c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m m\u00e1y t\u00ednh. Tuy nhi\u00ean, khi nh\u1eafc \u0111\u1ebfn qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m th\u00ec b\u1ea1n s\u1ebd d\u1ec5 b\u1ecb r\u1ed1i gi\u1eefa hai v\u1ecb tr\u00ed Product Owner vs Product Manager. B\u00e0i vi\u1ebft sau s\u1ebd gi\u1ea3i \u0111\u00e1p cho b\u1ea1n nh\u1eefng th\u1eafc m\u1eafc xoay quanh Product Owner vs Product Manager v\u00e0 c\u00e1ch ph\u00e2n bi\u1ec7t hai vai tr\u00f2 n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u g\u00f3c nh\u00ecn kh\u00e1ch quan v\u1ec1 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n n\u1eafm r\u00f5:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 c\u1ee7a Product Owner vs Product Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n bi\u1ec7t hai v\u1ecb tr\u00ed Product Owner vs Product Manager<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Product_Owner_vs_Product_Manager_la_gi\"><\/span><b> Product Owner vs Product Manager l\u00e0 g\u00ec?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eadt m\u00ed v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Product Owner vs Product Manager, b\u1ea1n h\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ecbnh ngh\u0129a v\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a hai v\u1ecb tr\u00ed n\u00e0y nh\u00e9!<\/span><\/p>\n<h3><b>Product Owner l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a Product Owner l\u00e0 g\u00ec?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Product Owner (PO), hay Ch\u1ee7 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, l\u00e0 ng\u01b0\u1eddi ch\u1ecbu m\u1ecdi tr\u00e1ch nhi\u1ec7m trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. PO \u0111\u00f3ng vai tr\u00f2 trung gian trong c\u00e1c kh\u00e2u qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c \u0111\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Product Owner s\u1ebd bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tham gia c\u00e1c bu\u1ed5i trao \u0111\u1ed5i v\u1ec1 s\u1ea3n ph\u1ea9m v\u1edbi \u0111\u1ed9i nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, UX UI Design, Marketing,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m v\u0129 m\u00f4 t\u1eeb PM \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c t\u00ednh n\u0103ng chi ti\u1ebft h\u01a1n. Theo d\u00f5i v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ho\u00e0n thi\u1ec7n v\u00e0 ch\u00ednh x\u00e1c theo nhu c\u1ea7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, phi\u1ebfu kh\u1ea3o s\u00e1t, th\u1eed nghi\u1ec7m,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00f3ng vai tr\u00f2 l\u00e0 contact point gi\u1eefa c\u00e1c b\u00ean stakeholders \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u00fd t\u01b0\u1edfng, c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t ch\u00ednh x\u00e1c v\u00e0 r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c ph\u00f2ng ban.<\/span><\/li>\n<\/ul>\n<h3><b> Product Manager l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a Product Manager l\u00e0 g\u00ec?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Product Manager (PM) hay Chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd\/Gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m l\u00e0 ng\u01b0\u1eddi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c cho vi\u1ec7c ph\u00e1t tri\u1ec3n, ra m\u1eaft th\u1ecb tr\u01b0\u1eddng v\u00e0 li\u00ean t\u1ee5c h\u1ed7 tr\u1ee3, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. Vai tr\u00f2 c\u1ee7a m\u1ed9t Product Manager l\u00e0 t\u1eadp trung v\u00e0o k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n, t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng,&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t Product Manager th\u01b0\u1eddng s\u1ebd \u0111\u1ea3m nhi\u1ec7m c\u00e1c c\u00f4ng vi\u1ec7c sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u k\u1ef9 th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00f4ng ty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c ph\u00f2ng ban \u0111\u1ec3 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 cho s\u1ea3n ph\u1ea9m. Ch\u1eb3ng h\u1ea1n, PM s\u1ebd ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i Marketing v\u00e0 Sales \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c th\u1ea3o lu\u1eadn l\u1ed9 tr\u00ecnh c\u00f4ng ngh\u1ec7 v\u1edbi \u0111\u1ed9i R&amp;D.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u0103m quan tr\u1ee5 s\u1edf kh\u00e1ch h\u00e0ng, tham d\u1ef1 h\u1ed9i ngh\u1ecb ng\u00e0nh \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, thu th\u1eadp \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Moi_quan_he_giua_Product_Owner_vs_Product_Manager\"><\/span><b> M\u1ed1i quan h\u1ec7 gi\u1eefa Product Owner vs Product Manager<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">X\u00e9t v\u1ec1 ch\u1ee9c danh, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd hay ngh\u0129 l\u00e0 Product Manager l\u00e0 ch\u1ee9c danh cao h\u01a1n, l\u00e0 &#8220;s\u1ebfp&#8221; c\u1ee7a Product Owner. Tuy nhi\u00ean, s\u1ef1 th\u1eadt l\u1ea1i kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product Owner vs Product Manager gi\u1ed1ng nh\u01b0 t\u1eadp h\u1ee3p cha v\u00e0 t\u1eadp h\u01a1n con v\u1edbi Product Manager c\u00f3 ph\u1ea1m vi c\u00f4ng vi\u1ec7c r\u1ed9ng h\u01a1n. <\/span><span style=\"font-weight: 400;\">Product Owner v\u00e0 Product Manager th\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng. C\u1ee5 th\u1ec3:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">PO s\u1ebd cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, gi\u00fap PM c\u00f3 quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f9ng v\u1edbi \u0111\u00f3, PM \u0111em \u0111\u1ebfn cho PO t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb \u0111\u00f3 PO s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u00ednh n\u0103ng c\u1ea7n thi\u1ebft v\u00e0 \u01b0u ti\u00ean cho backlog s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-73936 aligncenter\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-vippro.png\" alt=\"product owner vs product manager - itviec blog\" width=\"2436\" height=\"1576\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-vippro.png 2436w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-vippro-300x194.png 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-vippro-1600x1035.png 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-vippro-200x129.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-vippro-100x65.png 100w\" sizes=\"auto, (max-width: 2436px) 100vw, 2436px\" \/><\/p>\n<p style=\"text-align: center;\"><em>M\u1ed1i quan h\u1ec7 gi\u1eefa Product Owner vs Product Manager.<\/em><\/p>\n<p><strong><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/itviec.com\/blog\/product-owner-la-gi\/\" target=\"_blank\" rel=\"noopener\">Ph\u00e2n bi\u1ec7t Product Manager v\u00e0 Product Owner t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a Product Owner g\u1ea7n 10 n\u0103m kinh nghi\u1ec7m<\/a><\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_sanh_Product_Owner_vs_Product_Manager\"><\/span><b>So s\u00e1nh Product Owner vs Product Manager<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b> \u0110i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa Product Owner vs Product Manager<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u1ea3 Product Owner vs Product Manager \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed7i c\u00f4ng ty. C\u1ea3 hai v\u1ecb tr\u00ed n\u00e0y \u0111\u1ec1u c\u1ea7n ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00f4ng vi\u1ec7c n\u00e0y c\u0169ng c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b> \u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Product Owner vs Product Manager<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f9 c\u1ea3 PO v\u00e0 PM \u0111\u1ec1u ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho s\u1ef1 ra m\u1eaft th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m, song v\u1eabn c\u00f3 m\u1ed9t v\u00e0i kh\u00e1c bi\u1ec7t v\u1ec1 vai tr\u00f2, tr\u00e1ch nhi\u1ec7m, tr\u1ecdng t\u00e2m c\u00f4ng vi\u1ec7c,&#8230; gi\u1eefa hai v\u1ecb tr\u00ed n\u00e0y.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><b>Product Owner<\/b><\/td>\n<td><b>Product Manager<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Vai tr\u00f2<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd backlog s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m; t\u1eadp trung v\u00e0o k\u1ebf ho\u1ea1ch, t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a s\u1ea3n ph\u1ea9m th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi d\u00f9ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Chuy\u00ean m\u00f4n<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p Agile, \u0111\u1eb7c bi\u1ec7t l\u00e0 Scrum, ki\u1ebfn th\u1ee9c ph\u00e2n t\u00edch kinh doanh.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p Agile, \u0111\u1eb7c bi\u1ec7t l\u00e0 Scrum, ki\u1ebfn th\u1ee9c ph\u00e2n t\u00edch kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu c\u00f3 th\u00eam ki\u1ebfn th\u1ee9c t\u00e0i ch\u00ednh v\u00e0 lu\u1eadt l\u00e0 \u0111i\u1ec3m m\u1ea1nh. Do m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m d\u00ednh \u0111\u1ebfn licensing v\u00e0 ph\u00e1p l\u00fd. PM hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c c\u00e1c nghi\u1ec7p v\u1ee5 v\u00e0 nh\u00ecn tr\u01b0\u1edbc \u0111\u01b0\u1ee3c c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i s\u1ebd gi\u00fap vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>T\u1ea7m nh\u00ecn<\/b><\/td>\n<td><span style=\"font-weight: 400;\">T\u1eeb ng\u1eafn h\u1ea1n \u0111\u1ebfn trung h\u1ea1n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m d\u00e0i h\u1ea1n<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>K\u1ef9 n\u0103ng<\/b><\/td>\n<td>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">K\u1ef9 n\u0103ng giao ti\u1ebfp, trao \u0111\u1ed5i v\u1edbi \u0111\u1ed9i nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">K\u1ef9 n\u0103ng thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u.\u00a0<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">K\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">K\u1ef9 n\u0103ng giao ti\u1ebfp, th\u1ea3o lu\u1eadn v\u1edbi nhi\u1ec1u ph\u00f2ng ban, bao g\u1ed3m ban l\u00e3nh \u0111\u1ea1o, Marketing &amp; Sales,&#8230;<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">K\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m.\u00a0<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Ch\u1ebf \u0111\u1ed9 l\u01b0\u01a1ng (theo n\u0103m kinh nghi\u1ec7m)<\/b><\/td>\n<td colspan=\"2\">\n<ul>\n<li><span style=\"font-weight: 400;\">&lt;1 n\u0103m: 19.000.000 VN\u0110<\/span><\/li>\n<li><span style=\"font-weight: 400;\">1-2 n\u0103m: 35.500.000 VN\u0110<\/span><\/li>\n<li><span style=\"font-weight: 400;\">3-4 n\u0103m: 50.000.000 VN\u0110<\/span><\/li>\n<li><span style=\"font-weight: 400;\">5-8 n\u0103m: 57.500.000 VN\u0110<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&gt;8 n\u0103m: 59.000.000 VN\u0110<\/span><\/li>\n<\/ul>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/itviec.com\/blog\/bao-cao-luong-it\/\" target=\"_blank\" rel=\"noopener\">B\u00e1o c\u00e1o L\u01b0\u01a1ng IT 2023 &#8211; 2024<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_dam_nhiem_tot_ca_hai_vai_tro_Product_Owner_va_Product_Manager\"><\/span><b>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m nhi\u1ec7m t\u1ed1t c\u1ea3 hai vai tr\u00f2 Product Owner v\u00e0 Product Manager?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f3 th\u1ec3 y\u00eau c\u1ea7u b\u1ea1n ki\u00eam nhi\u1ec7m c\u1ea3 hai v\u1ecb tr\u00ed PO v\u00e0 PM. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n h\u00e3y th\u1eed \u00e1p d\u1ee5ng c\u00e1c m\u1eb9o sau \u0111\u1ec3 c\u00f4ng vi\u1ec7c hanh th\u00f4ng h\u01a1n:<\/span><\/p>\n<p><b>T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i<\/b><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 cho v\u1ea5t v\u1ea3 h\u01a1n, nh\u01b0ng \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n t\u00edch l\u0169y th\u00eam nhi\u1ec1u kinh nghi\u1ec7m. B\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 c\u1ea3 hai vai tr\u00f2, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed7i b\u00ean v\u00e0 c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c \u0111\u1ed9i nh\u00f3m kh\u00e1c trong c\u00f4ng ty.<\/span><\/p>\n<p><b>Bi\u1ebfn vi\u1ec7c nghi\u00ean c\u1ee9u b\u1eb1ng th\u00e0nh c\u00f4ng vi\u1ec7c chung<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t PM th\u01b0\u1edfng s\u1ebd c\u00f3 nhi\u1ec1u th\u1eddi gian d\u00e0nh cho vi\u1ec7c thu th\u1eadp \u0111\u00e1nh gi\u00e1, \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, n\u1ebfu ph\u1ea3i \u0111\u1ea3m nhi\u1ec7m c\u1ea3 v\u1ecb tr\u00ed PO, qu\u1ef9 th\u1eddi gian c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb &#8220;chi\u1ebfm&#8221; b\u1edfi nh\u1eefng vi\u1ec7c chi ti\u1ebft h\u01a1n, kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do v\u1eady, trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, b\u1ea1n n\u00ean \u0111\u01b0a c\u00e1c ph\u00f2ng ban li\u00ean quan nh\u01b0 Marketing, Business v\u00e0o c\u00f9ng tham gia. M\u1ed9t ph\u1ea7n s\u1ebd gi\u00fap b\u1ea1n \u0111\u00f3ng vai l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i, gi\u1ea3m nh\u1eb9 tr\u1ecdng tr\u00e1ch l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ch\u00ednh. M\u1eb7t kh\u00e1c s\u1ebd gi\u00fap c\u00e1c b\u00ean li\u00ean quan c\u00f3 c\u01a1 h\u1ed9i hi\u1ec3u r\u00f5 h\u01a1n insight ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p, \u0111\u1ed3ng b\u1ed9 v\u1edbi nhau.<\/span><\/p>\n<p><b>S\u1eafp x\u1ebfp c\u00f4ng vi\u1ec7c theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede v\u1ecb tr\u00ed PM, b\u1ea1n s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n m\u1ecdi kh\u00e2u trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Vi\u1ec7c ki\u00eam nhi\u1ec7m c\u1ea3 PO s\u1ebd khi\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n tr\u1edf n\u00ean d\u00e0y \u0111\u1eb7c h\u01a1n. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u1ea5p b\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 \u1ee7y quy\u1ec1n ho\u1eb7c trao \u0111\u1ed5i v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u1ea7n c\u00f4ng vi\u1ec7c n\u00e0o c\u1ea7n \u01b0u ti\u00ean ho\u00e0n th\u00e0nh tr\u01b0\u1edbc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00eam v\u00e0o \u0111\u00f3, do ph\u1ea3i th\u1ef1c hi\u1ec7n nhi\u1ec1u vai tr\u00f2 c\u00f9ng m\u1ed9t l\u00fac, b\u1ea1n n\u00ean gi\u1ea3i quy\u1ebft r\u00f5 r\u00e0ng v\u00e0 d\u1ee9t kho\u00e1t t\u1eebng m\u1ee5c c\u00f4ng vi\u1ec7c. Tr\u00e1nh \u0111\u1ec3 t\u1ed3n \u0111\u1ecdng \u0111\u1ebfn c\u00e1c giai \u0111o\u1ea1n sau, n\u1ebfu kh\u00f4ng b\u1ea1n s\u1ebd b\u1ecb qu\u00e1 t\u1ea3i v\u00e0 r\u1ea5t d\u1ec5 c\u00f3 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng kh\u00f4ng t\u1ed1t.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_de_Product_Owner_va_Product_Manager_cung_lam_viec_hieu_qua\"><\/span><b> Tips \u0111\u1ec3 Product Owner v\u00e0 Product Manager c\u00f9ng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">PO v\u00e0 PM l\u00e0 vai v\u1ecb tr\u00ed c\u00f3 c\u00f9ng m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, vi\u1ec7c ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng v\u1edbi nhau s\u1ebd gi\u00fap quy tr\u00ecnh l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng h\u01a1n.<\/span><\/p>\n<p><b>T\u1ea1o h\u1ec7 th\u1ed1ng th\u00f4ng tin chung<\/b><\/p>\n<p><span style=\"font-weight: 400;\">PM ho\u1ea1ch \u0111\u1ecbnh t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m, l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n, s\u1eafp x\u1ebfp l\u1ea1i th\u00e0nh c\u00e1c t\u00ednh n\u0103ng c\u1ea7n thi\u1ebft cho ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0ng PO l\u1ea1i ch\u1ecbu tr\u00e1ch nhi\u1ec7m truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin n\u00e0y v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 qu\u00e1 tr\u00ecnh n\u00e0y di\u1ec5n ra thu\u1eadn l\u1ee3i, PO c\u1ea7n hi\u1ec3u r\u00f5 t\u1eebng \u00fd t\u01b0\u1edfng v\u00e0 n\u1eafm r\u00f5 nh\u00f3m ph\u00e1t tri\u1ec3n c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a PM v\u00e0 kh\u00e1ch h\u00e0ng. Vi\u1ec7c c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng chia s\u1ebb ki\u1ebfn th\u1ee9c, th\u00f4ng tin l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, gi\u00fap PM v\u00e0 PO c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng trao \u0111\u1ed5i c\u00e1c d\u1eef li\u1ec7u, ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c c\u00f9ng nhau.<\/span><\/p>\n<p><b>C\u00f3 l\u1ecbch h\u1ecdp \u0111\u1ecbnh k\u1ef3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u ph\u00e1t sinh v\u00e0 c\u1ea7n c\u00f3 s\u1ef1 th\u1ea3o lu\u1eadn, \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn c\u1ee7a c\u1ea3 hai b\u00ean. Nh\u1eefng cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3 s\u1ebd l\u00e0 c\u1ea7u n\u1ed1i \u0111\u1ec3 t\u1ea5t c\u1ea3 nh\u00e2n s\u1ef1 c\u00f9ng nhau gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t, c\u00f9ng nhau l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><b>X\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 l\u00e0m vi\u1ec7c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, th\u01b0\u1eddng trong m\u1ed9t t\u1ed5 ch\u1ee9c, PM s\u1ebd c\u00f3 quy\u1ec1n h\u1ea1n cao v\u00e0 r\u1ed9ng h\u01a1n so v\u1edbi PO. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u b\u1ea5t c\u1ee9 d\u1ef1 \u00e1n n\u00e0o, b\u1ea1n n\u00ean ph\u00e2n \u0111\u1ecbnh r\u00f5 c\u00f4ng vi\u1ec7c v\u00e0 quy\u1ec1n h\u1ea1n c\u1ee7a m\u1ed7i v\u1ecb tr\u00ed. Ch\u1eb3ng h\u1ea1n, PM s\u1ebd d\u1eabn d\u1eaft quy tr\u00ecnh qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o m\u1ed7i b\u01b0\u1edbc \u0111i \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi l\u1ed9 tr\u00ecnh chung c\u1ee7a c\u00f4ng ty. PO s\u1ebd b\u00e1o c\u00e1o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp cho PM ho\u1eb7c m\u1ed9t gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao h\u01a1n nh\u01b0 Gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, b\u1ea1n n\u00ean hi\u1ec3u r\u1eb1ng c\u1ea3 Product Owner vs Product Manager \u0111\u1ec1u l\u00e0 m\u1ed1i quan h\u1ec7 \u0111\u1ed3ng nghi\u1ec7p v\u00e0 ngang h\u00e0ng. V\u00ec v\u1eady, vai v\u1ecb tr\u00ed n\u00e0y v\u1eabn n\u00ean l\u00e0m vi\u1ec7c v\u1edbi t\u00e2m th\u1ebf l\u00e0 c\u1ed9ng t\u00e1c \u0111\u1ec3 c\u00f9ng ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_cau_hoi_thuong_gap_ve_Product_Owner_vs_Product_Manager\"><\/span><b> C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Product Owner vs Product Manager<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Product Owner c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh Product Manager kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 C\u00d3. M\u1ed9t PO c\u00f3 th\u1ec3 ki\u00eam nhi\u1ec7m PM ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i. Nh\u00ecn chung 2 v\u1ecb tr\u00ed n\u00e0y c\u0169ng c\u00f3 kh\u00e1 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1ec1 c\u00f4ng vi\u1ec7c ph\u1ee5 tr\u00e1ch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy v\u1eady, n\u1ebfu PO mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t PM gi\u1ecfi, th\u00ec c\u1ea7n trau d\u1ed3i th\u00eam ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u1ec1 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m chuy\u00ean s\u00e2u h\u01a1n. B\u1edfi l\u1ebd, PM s\u1ebd ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, t\u1eeb kh\u00e2u l\u00ean \u00fd t\u01b0\u1edfng \u0111\u1ebfn b\u00e1n ra th\u1ecb tr\u01b0\u1eddng, c\u1ea3i ti\u1ebfn,&#8230;<\/span><\/p>\n<h3><b>M\u1ed9t doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u0111\u1ee7 hai v\u1ecb tr\u00ed n\u00e0y kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 <strong>KH\u00d4NG<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo <a href=\"https:\/\/www.romanpichler.com\/\" target=\"_blank\" rel=\"noopener\">Roman Pichler<\/a>, m\u1ed9t chuy\u00ean gia trong ng\u00e0nh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng PO l\u00e0 m\u1ed9t vai tr\u00f2 thu\u1ed9c m\u1ea3ng qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m (Product Management). C\u00e1c \u0111\u01a1n v\u1ecb startup non tr\u1ebb c\u00f3 th\u1ec3 tuy\u1ec3n PO \u0111\u1ec3 nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn m\u1ed9t \u0111\u1ed9i ng\u0169 l\u1edbn. Tuy nhi\u00ean, \u00f4ng c\u0169ng khuy\u00ean r\u1eb1ng, v\u1ec1 l\u00e2u d\u00e0i, c\u00e1c c\u00f4ng ty v\u1eabn b\u00ean t\u00e1ch b\u1ea1ch v\u00e0 tuy\u1ec3n d\u1ee5ng PM chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tong_ket_Product_Owner_vs_Product_Manager\"><\/span><b>T\u1ed5ng k\u1ebft Product Owner vs Product Manager<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y, nhu c\u1ea7u qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng t\u0103ng cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m m\u00e1y t\u00ednh. Trong khi PO kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec1 xu\u1ea5t t\u00ednh n\u0103ng \u01b0u ti\u00ean trong s\u1ea3n ph\u1ea9m th\u00ec PM \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 ho\u1ea1ch \u0111\u1ecbnh, l\u00ean chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n cho s\u1ea3n ph\u1ea9m. Tuy v\u1eady, vi\u1ec7c l\u1ef1a ch\u1ecdn tuy\u1ec3n d\u1ee5ng v\u1ecb tr\u00ed n\u00e0o c\u0169ng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o nhu c\u1ea7u v\u00e0 c\u1ea5u tr\u00fac c\u1ee7a t\u1eebng c\u00f4ng ty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo b\u00e1o c\u00e1o n\u0103m 2022 c\u1ee7a McKinsey &amp; Company, nhu c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m m\u00e1y t\u00ednh. Tuy nhi\u00ean, khi nh\u1eafc \u0111\u1ebfn qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m th\u00ec b\u1ea1n s\u1ebd d\u1ec5 b\u1ecb r\u1ed1i gi\u1eefa hai v\u1ecb tr\u00ed Product Owner vs Product Manager. [&hellip;]<\/p>\n","protected":false},"author":228,"featured_media":73937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[96,94],"tags":[],"class_list":["post-73707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-manager","category-su-nghiep-it"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Owner vs Product Manager: C\u00e1ch ph\u00e2n bi\u1ec7t hai v\u1ecb tr\u00ed - ITviec Blog<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec1u l\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, nh\u01b0ng hai v\u1ecb tr\u00ed Product Owner vs Product Manager v\u1eabn t\u1ed3n t\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 m\u1ed1i quan h\u1ec7 d\u1ec5 b\u1ecb &quot;hi\u1ec3u l\u1ea7m&quot;!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Owner vs Product Manager: C\u00e1ch ph\u00e2n bi\u1ec7t hai v\u1ecb tr\u00ed\" \/>\n<meta property=\"og:description\" content=\"Theo b\u00e1o c\u00e1o n\u0103m 2022 c\u1ee7a McKinsey &amp; Company, nhu c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m m\u00e1y t\u00ednh. Tuy nhi\u00ean,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"ITviec Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ITviec\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T14:34:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T09:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-thumbnail-vippro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2850\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0110\u1ed7 Quy\u00ean\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ITviec\" \/>\n<meta name=\"twitter:site\" content=\"@ITviec\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0110\u1ed7 Quy\u00ean\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 ph\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Product Owner vs Product Manager: C\u00e1ch ph\u00e2n bi\u1ec7t hai v\u1ecb tr\u00ed - ITviec Blog","description":"\u0110\u1ec1u l\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, nh\u01b0ng hai v\u1ecb tr\u00ed Product Owner vs Product Manager v\u1eabn t\u1ed3n t\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 m\u1ed1i quan h\u1ec7 d\u1ec5 b\u1ecb \"hi\u1ec3u l\u1ea7m\"!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/","og_locale":"vi_VN","og_type":"article","og_title":"Product Owner vs Product Manager: C\u00e1ch ph\u00e2n bi\u1ec7t hai v\u1ecb tr\u00ed","og_description":"Theo b\u00e1o c\u00e1o n\u0103m 2022 c\u1ee7a McKinsey &amp; Company, nhu c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m m\u00e1y t\u00ednh. Tuy nhi\u00ean,","og_url":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/","og_site_name":"ITviec Blog","article_publisher":"https:\/\/www.facebook.com\/ITviec","article_published_time":"2024-06-20T14:34:59+00:00","article_modified_time":"2025-01-03T09:38:23+00:00","og_image":[{"width":2850,"height":1500,"url":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-thumbnail-vippro.png","type":"image\/png"}],"author":"\u0110\u1ed7 Quy\u00ean","twitter_card":"summary_large_image","twitter_creator":"@ITviec","twitter_site":"@ITviec","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"\u0110\u1ed7 Quy\u00ean","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"13 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#article","isPartOf":{"@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/"},"author":{"name":"\u0110\u1ed7 Quy\u00ean","@id":"https:\/\/itviec.com\/blog\/#\/schema\/person\/6316ba2f147f160d66bb05df769ae31a"},"headline":"Product Owner vs Product Manager: C\u00e1ch ph\u00e2n bi\u1ec7t hai v\u1ecb tr\u00ed","datePublished":"2024-06-20T14:34:59+00:00","dateModified":"2025-01-03T09:38:23+00:00","mainEntityOfPage":{"@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/"},"wordCount":3425,"publisher":{"@id":"https:\/\/itviec.com\/blog\/#organization"},"image":{"@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-thumbnail-vippro.png","articleSection":["Product Manager","S\u1ef1 nghi\u1ec7p IT"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/","url":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/","name":"Product Owner vs Product Manager: C\u00e1ch ph\u00e2n bi\u1ec7t hai v\u1ecb tr\u00ed - ITviec Blog","isPartOf":{"@id":"https:\/\/itviec.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#primaryimage"},"image":{"@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-thumbnail-vippro.png","datePublished":"2024-06-20T14:34:59+00:00","dateModified":"2025-01-03T09:38:23+00:00","description":"\u0110\u1ec1u l\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, nh\u01b0ng hai v\u1ecb tr\u00ed Product Owner vs Product Manager v\u1eabn t\u1ed3n t\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 m\u1ed1i quan h\u1ec7 d\u1ec5 b\u1ecb \"hi\u1ec3u l\u1ea7m\"!","breadcrumb":{"@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#primaryimage","url":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-thumbnail-vippro.png","contentUrl":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/product-owner-vs-product-manager-thumbnail-vippro.png","width":2850,"height":1500,"caption":"product owner vs product manager - itviec blog"},{"@type":"BreadcrumbList","@id":"https:\/\/itviec.com\/blog\/product-owner-vs-product-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"S\u1ef1 nghi\u1ec7p IT","item":"https:\/\/itviec.com\/blog\/su-nghiep-it\/"},{"@type":"ListItem","position":2,"name":"Product Owner vs Product Manager: C\u00e1ch ph\u00e2n bi\u1ec7t hai v\u1ecb tr\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/itviec.com\/blog\/#website","url":"https:\/\/itviec.com\/blog\/","name":"ITviec Blog","description":"IT Jobs &amp; People in Vietnam","publisher":{"@id":"https:\/\/itviec.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/itviec.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/itviec.com\/blog\/#organization","name":"ITviec","url":"https:\/\/itviec.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/itviec.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2018\/12\/itviec-black-square-facebook.png","contentUrl":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2018\/12\/itviec-black-square-facebook.png","width":1800,"height":1800,"caption":"ITviec"},"image":{"@id":"https:\/\/itviec.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ITviec","https:\/\/x.com\/ITviec","https:\/\/www.linkedin.com\/company\/itviec","https:\/\/www.youtube.com\/channel\/UCYthAQ3bcGr57M_ag5gHDvQ"]},{"@type":"Person","@id":"https:\/\/itviec.com\/blog\/#\/schema\/person\/6316ba2f147f160d66bb05df769ae31a","name":"\u0110\u1ed7 Quy\u00ean","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/do-quyen-author-vippro-100x100.jpeg","url":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/do-quyen-author-vippro-100x100.jpeg","contentUrl":"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2024\/06\/do-quyen-author-vippro-100x100.jpeg","caption":"\u0110\u1ed7 Quy\u00ean"},"url":"https:\/\/itviec.com\/blog\/author\/do-quyen\/"}]}},"_links":{"self":[{"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/posts\/73707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/users\/228"}],"replies":[{"embeddable":true,"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/comments?post=73707"}],"version-history":[{"count":0,"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/posts\/73707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/media\/73937"}],"wp:attachment":[{"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/media?parent=73707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/categories?post=73707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itviec.com\/blog\/wp-json\/wp\/v2\/tags?post=73707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}