{"id":64174,"date":"2024-03-11T20:21:14","date_gmt":"2024-03-11T13:21:14","guid":{"rendered":"https:\/\/itviec.com\/blog\/?p=64174"},"modified":"2024-04-12T13:43:36","modified_gmt":"2024-04-12T06:43:36","slug":"erp-vs-crm","status":"publish","type":"post","link":"https:\/\/itviec.com\/blog\/erp-vs-crm\/","title":{"rendered":"ERP vs CRM: Khi n\u00e0o n\u00ean ch\u1ecdn ERP, khi n\u00e0o n\u00ean ch\u1ecdn CRM?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itviec.com\/blog\/erp-vs-crm\/#CRM_la_gi_Loi_ich_cua_CRM\" >CRM l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itviec.com\/blog\/erp-vs-crm\/#So_sanh_tinh_nang_ERP_vs_CRM\" >So s\u00e1nh t\u00ednh n\u0103ng ERP vs CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itviec.com\/blog\/erp-vs-crm\/#Nen_chon_he_thong_ERP_vs_CRM\" >N\u00ean ch\u1ecdn h\u1ec7 th\u1ed1ng ERP vs CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itviec.com\/blog\/erp-vs-crm\/#Cac_cau_hoi_so_sanh_ERP_vs_CRM_thuong_gap\" >C\u00e1c c\u00e2u h\u1ecfi so s\u00e1nh ERP vs CRM th\u01b0\u1eddng g\u1eb7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itviec.com\/blog\/erp-vs-crm\/#Tong_ket_ERP_vs_CRM\" >T\u1ed5ng k\u1ebft ERP vs CRM<\/a><\/li><\/ul><\/nav><\/div>\n<p><b><i>ERP v\u00e0 CRM \u0111\u1ec1u l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p gi\u00fap k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa nhi\u1ec1u ph\u00f2ng ban kh\u00e1c nhau v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 th\u1ee7 c\u00f4ng, t\u1ed1n th\u1eddi gian. H\u00e3y c\u00f9ng ITviec t\u00ecm hi\u1ec3u v\u1ec1 l\u1ee3i \u00edch c\u1ee7a ERP v\u00e0 CRM, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ch\u00fang v\u00e0 n\u00ean ch\u1ecdn ERP vs CRM cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/i><\/b><\/p>\n<p>\u0110\u1ecdc b\u00e0i vi\u1ebft sau \u0111\u00e2y \u0111\u1ec3 hi\u1ec3u r\u00f5:<\/p>\n<ul>\n<li>ERP l\u00e0 g\u00ec? CRM l\u00e0 g\u00ec?<\/li>\n<li>So s\u00e1nh t\u00ednh n\u0103ng ERP vs CRM<\/li>\n<li>Doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc nh\u1eefng ti\u00eau ch\u00ed n\u00e0o khi ch\u1ecdn gi\u1eefa ERP vs CRM<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><b>ERP l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a ERP?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft <a href=\"https:\/\/itviec.com\/blog\/he-thong-erp-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>ERP l\u00e0 g\u00ec? V\u00ec sao doanh nghi\u1ec7p c\u1ea7n ERP?<\/strong><\/a>, ITviec \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a ERP nh\u01b0 sau:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>ERP<\/strong>, l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb <strong>Enterprise Resource Planning<\/strong>, l\u00e0 h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd \u0111a chi\u1ec1u. Th\u00f4ng qua m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1eadp trung, ERP gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t, t\u1ed5ng h\u1ee3p, qu\u1ea3n l\u00fd th\u00f4ng tin \u0111\u1ed3ng b\u1ed9 t\u1eeb t\u1ea5t c\u1ea3 ph\u00f2ng ban bao g\u1ed3m K\u1ebf to\u00e1n, S\u1ea3n xu\u1ea5t, Qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng, B\u00e1n h\u00e0ng, Ti\u1ebfp th\u1ecb v\u00e0 Nh\u00e2n s\u1ef1,\u2026<\/span><\/p><\/blockquote>\n<h3><b>L\u1ee3i \u00edch ch\u00ednh c\u1ee7a ERP<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ERP mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u duy nh\u1ea5t cho t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u t\u00e0i ch\u00ednh v\u00e0 v\u1eadn h\u00e0nh. Nh\u1edd v\u1eady, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3, h\u1ec7 th\u1ed1ng ERP gi\u00fap:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng kh\u1ea3 n\u0103ng truy c\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u: Nh\u1edd c\u00f3 m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u th\u1ed1ng nh\u1ea5t, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin t\u00e0i ch\u00ednh m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a b\u1ed9 ph\u1eadn IT ho\u1eb7c t\u00e0i ch\u00ednh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng: D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c v\u00e0 ch\u00ednh x\u00e1c gi\u00fap ban l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, d\u1ef1a tr\u00ean th\u00f4ng tin th\u1ef1c t\u1ebf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00fat ng\u1eafn th\u1eddi gian \u201cch\u1ed1t s\u1ed5\u201d t\u00e0i ch\u00ednh: H\u1ec7 th\u1ed1ng ERP t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u t\u00e1c v\u1ee5 th\u1ee7 c\u00f4ng, gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian t\u1eeb v\u00e0i tu\u1ea7n xu\u1ed1ng c\u00f2n v\u00e0i ng\u00e0y.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng c\u01b0\u1eddng ki\u1ec3m so\u00e1t t\u00e0i ch\u00ednh: H\u1ec7 th\u1ed1ng ERP cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng ki\u1ec3m so\u00e1t t\u00e0i ch\u00ednh ch\u1eb7t ch\u1ebd, gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro gian l\u1eadn v\u00e0 th\u1ea5t tho\u00e1t.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, h\u1ec7 th\u1ed1ng ERP l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 n\u00e2ng cao l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<h3><b> M\u1ed9t s\u1ed1 v\u1ecb tr\u00ed ERP trong ng\u00e0nh IT<\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><b>ERP Business Analyst:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ERP Business Analyst ph\u1ea3i n\u1eafm v\u1eefng c\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3i ph\u00e1p ERP ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau kinh doanh. Nh\u00e2n s\u1ef1 \u1edf v\u1ecb tr\u00ed n\u00e0y h\u1ed7 tr\u1ee3 tri\u1ec3n khai v\u00e0 duy tr\u00ec h\u1ec7 th\u1ed1ng ERP, ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng kinh doanh, ph\u00e2n t\u00edch quy tr\u00ecnh c\u00f4ng vi\u1ec7c v\u00e0 giao ti\u1ebfp k\u1ef9 thu\u1eadt.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>ERP Technical\/Functional Analyst:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ERP Technical\/Functional Analyst c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 trung gian gi\u1eefa nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt v\u00e0 ng\u01b0\u1eddi dung, b\u1eb1ng c\u00e1ch cung c\u1ea5p chuy\u00ean m\u00f4n v\u00e0 h\u01b0\u1edbng d\u1eabn li\u00ean quan \u0111\u1ebfn h\u1ec7 th\u1ed1ng ERP.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>ERP Technical Developer:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ERP Technical Developer c\u00f3 tr\u00e1ch nhi\u1ec7m nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n trong h\u1ec7 th\u1ed1ng ERP. \u0110\u1ed3ng th\u1eddi tri\u1ec3n khai c\u00e1c ph\u1ea3n h\u1ed3i ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng ho\u1ea1ch \u0111\u1ecbnh t\u00e0i nguy\u00ean doanh nghi\u1ec7p theo nhu c\u1ea7u kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n<blockquote><p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/itviec.com\/blog\/erp-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>ERP Developer v\u00e0 ERP Specialist kh\u00e1c nhau th\u1ebf n\u00e0o?<\/strong><\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"CRM_la_gi_Loi_ich_cua_CRM\"><\/span><b> CRM l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a CRM?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>CRM<\/strong>, <span style=\"font-weight: 400;\">l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb <\/span><strong>Customer Relationship Management<\/strong>, l\u00e0 c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c gi\u1eefa <span style=\"font-weight: 400;\">doanh nghi\u1ec7p<\/span> v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ee5c ti\u00eau c\u1ee7a CRM ch\u00ednh l\u00e0 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 kinh doanh.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c gi\u00fap c\u00e1c c\u00f4ng ty k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, h\u1ec7 th\u1ed1ng CRM c\u00f2n gi\u00fap h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn.<\/p>\n<blockquote><p><em>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 CRM th\u00f4ng qua b\u00e0i vi\u1ebft c\u1ee7a ITviec v\u1ec1 m\u1ed9t trong nh\u1eefng h\u1ec7 th\u1ed1ng CRM \u0111\u1ea7u ti\u00ean v\u00e0 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay &#8211; <strong><a href=\"https:\/\/itviec.com\/blog\/salesforce-la-gi\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a><\/strong>.<\/em><\/p><\/blockquote>\n<h3><b>L\u1ee3i \u00edch ch\u00ednh c\u1ee7a CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L\u1ee3i \u00edch c\u1ed1t l\u00f5i c\u1ee7a CRM l\u00e0 t\u1ea1o kho l\u01b0u tr\u1eef trung t\u00e2m cho d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, theo d\u00f5i m\u1ecdi t\u01b0\u01a1ng t\u00e1c. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 vi\u1ec7c theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u1ec3 t\u0103ng doanh thu, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM t\u1eadp trung gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u01b0a ra ph\u1ea3n h\u1ed3i ph\u00f9 h\u1ee3p. B\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ecbnh tuy\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u01b0\u01a1ng th\u00edch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, CRM gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b> M\u1ed9t s\u1ed1 v\u1ecb tr\u00ed CRM trong ng\u00e0nh IT<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>CRM Business Analyst:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CRM Business Analyst h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch quy tr\u00ecnh kinh doanh c\u1ee7a c\u00f4ng ty v\u00e0 gi\u00fap t\u00ecm ra c\u00e1c l\u0129nh v\u1ef1c c\u1ea3i thi\u1ec7n trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 b\u00e1n h\u00e0ng, marketing v\u00e0 quy tr\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>CRM Solutions Architect:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CRM Solutions Architect thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng CRM.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>CRM Marketing Manager:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CRM Marketing Manager gi\u00e1m s\u00e1t vi\u1ec7c ti\u1ebfp th\u1ecb h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. CRM Marketing Manager s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 email v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>CRM Administrator:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CRM Administrator h\u1ed7 tr\u1ee3 tri\u1ec3n khai, b\u1ea3o tr\u00ec v\u00e0 t\u00f9y ch\u1ec9nh ph\u1ea7n m\u1ec1m CRM. H\u1ecd gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00f2a nh\u00e0, \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng CRM ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>CRM Project Manager:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CRM Project Manager qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n nh\u1eb1m c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng tr\u00ean trang web c\u1ee7a c\u00f4ng ty. H\u1ecd l\u00ean k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n v\u00e0 gi\u00e1m s\u00e1t c\u00e1c d\u1ef1 \u00e1n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_sanh_tinh_nang_ERP_vs_CRM\"><\/span><b>So s\u00e1nh t\u00ednh n\u0103ng ERP vs CRM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><strong>ERP<\/strong><\/td>\n<td><strong>CRM<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cloud-Based SaaS<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ERP hi\u1ec7n \u0111\u1ea1i cung c\u1ea5p c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp th\u00f4ng tin ch\u00ednh x\u00e1c, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c m\u1ecdi l\u00fac m\u1ecdi n\u01a1i tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM hi\u1ec7n \u0111\u1ea1i cung c\u1ea5p c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp th\u00f4ng tin ch\u00ednh x\u00e1c, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c m\u1ecdi l\u00fac m\u1ecdi n\u01a1i tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">C\u01a1 s\u1edf d\u1eef li\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">ERP thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng tr\u00ean to\u00e0n doanh nghi\u1ec7p \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u trung th\u1ef1c.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CRM thu th\u1eadp d\u1eef li\u1ec7u \u0111a d\u1ea1ng v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 h\u1ecd. Nh\u1edd v\u1eady, doanh nghi\u1ec7p hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">T\u00edch h\u1ee3p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00e1c ph\u1ea7n m\u1ec1m nh\u01b0 b\u1ea3ng l\u01b0\u01a1ng, k\u1ebf to\u00e1n v\u00e0 CRM \u0111\u1ec3 t\u1ea1o ra c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u00edch h\u1ee3p CRM v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng nh\u01b0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a h\u1ec7 th\u1ed1ng ERP, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ea1o b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng v\u00e0 g\u1eedi h\u00f3a \u0111\u01a1n t\u1ef1 \u0111\u1ed9ng, \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh cho c\u00e1c t\u00e1c v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a CRM, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u1ea5m \u0111i\u1ec3m t\u1ef1 \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ph\u00e2n lu\u1ed3ng c\u00e1c tr\u01b0\u1eddng h\u1ee3p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ebfn nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch ph\u00f9 h\u1ee3p, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng ERP ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch ngu\u1ed3n l\u1ef1c, hi\u1ec7u su\u1ea5t v\u00e0 d\u1ef1 \u0111o\u00e1n, bao g\u1ed3m c\u1ea3 ngu\u1ed3n v\u1ed1n.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o CRM bao g\u1ed3m c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 h\u1ec7 th\u1ed1ng ERP kh\u00f4ng cung c\u1ea5p kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u1ed5 sung t\u00ednh n\u0103ng n\u00e0y b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p ERP v\u1edbi CRM c\u1ee7a c\u00f4ng ty.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nhi\u1ec1u h\u1ec7 th\u1ed1ng CRM cung c\u1ea5p c\u00f4ng c\u1ee5 thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0 c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. H\u1ec7 th\u1ed1ng c\u0169ng c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p n\u1ed9i dung v\u1ec1 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m tin t\u1ee9c v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ERP c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 x\u1ea3y ra d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u ki\u1ec7n c\u00f4ng ty v\u00e0 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3, gi\u00fap c\u00f4ng ty \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng trong qu\u1ea3n l\u00fd chu k\u1ef3 b\u00e1n h\u00e0ng, chi\u1ebfn d\u1ecbch marketing v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ERP t\u00edch h\u1ee3p c\u00e1c m\u00f4-\u0111un t\u00e0i ch\u00ednh v\u00e0 k\u1ebf to\u00e1n gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd, d\u1ef1 \u0111o\u00e1n doanh thu, chi ph\u00ed v\u00e0 nhu c\u1ea7u t\u00e0i nguy\u00ean hi\u1ec7u qu\u1ea3. H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a, b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 c\u00e1c t\u00ednh n\u0103ng n\u00e0y.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM tuy kh\u00f4ng t\u1eadp trung v\u00e0o qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, nh\u01b0ng v\u1eabn cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh s\u00e1ng su\u1ed1t, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 d\u1ef1 \u0111o\u00e1n gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i m\u00e0 kh\u00e1ch h\u00e0ng mang l\u1ea1i cho c\u00f4ng ty (CLV &#8211; Customer Lifetime Value).<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">C\u00f4ng c\u1ee5 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u00f4-\u0111un d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong h\u1ec7 th\u1ed1ng ERP h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u1eed l\u00fd c\u00e1c quy tr\u00ecnh \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, bao g\u1ed3m: chu k\u1ef3 b\u00e1n h\u00e0ng, v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng, thanh to\u00e1n, xu\u1ea5t h\u00f3a \u0111\u01a1n v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, bao g\u1ed3m: ph\u00e2n lu\u1ed3ng c\u00e1c tr\u01b0\u1eddng h\u1ee3p y\u00eau c\u1ea7u \u0111\u1ebfn nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch ph\u00f9 h\u1ee3p, l\u01b0u tr\u1eef l\u1ecbch s\u1eed giao d\u1ecbch, qu\u1ea3n l\u00fd c\u00e1c t\u00e1c v\u1ee5 v\u00e0 nh\u1eafc nh\u1edf.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ERP t\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng b\u1eb1ng c\u00e1ch: T\u1eadp trung h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0o m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n duy nh\u1ea5t v\u00e0 T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 d\u01b0 th\u1eeba.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CRM theo d\u00f5i l\u1ecbch s\u1eed mua h\u00e0ng, d\u1ef1 \u0111o\u00e1n gi\u00e1 tr\u1ecb v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, nh\u01b0ng kh\u00f4ng h\u1ed7 tr\u1ee3 l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i nguy\u00ean chi ti\u1ebft nh\u01b0 h\u1ec7 th\u1ed1ng ERP.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ERP gi\u00fap qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch theo d\u00f5i, b\u00e1o c\u00e1o, gi\u00fap lo\u1ea1i b\u1ecf y\u1ebfu k\u00e9m, t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c \u0111\u1eb7t h\u00e0ng t\u00e0i nguy\u00ean \u0111\u00fang l\u00fac, tr\u00e1nh t\u1ed3n kho.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CRM kh\u00f4ng m\u1ea1nh v\u1ec1 qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t nh\u01b0 ERP, nh\u01b0ng n\u00f3 v\u1eabn cung c\u1ea5p th\u00f4ng tin v\u1ec1 xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh t\u1ed1c \u0111\u1ed9 s\u1ea3n xu\u1ea5t t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ERP c\u00f3 th\u1ec3 cung c\u1ea5p h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 CRM, nh\u01b0ng nhi\u1ec1u h\u1ec7 th\u1ed1ng th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p v\u1edbi CRM.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM l\u01b0u tr\u1eef th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb s\u1edf th\u00edch, nh\u00e2n kh\u1ea9u h\u1ecdc, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn th\u00f4ng tin li\u00ean h\u1ec7. Nh\u1edd v\u1eady, h\u1ec7 th\u1ed1ng cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u00e0 ph\u1ee5c v\u1ee5 h\u1ecd t\u1ed1t h\u01a1n.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0110\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c qu\u1ea3n l\u00fd marketing, nhi\u1ec1u nh\u00e0 cung c\u1ea5p h\u1ec7 th\u1ed1ng ERP cung c\u1ea5p m\u1ed9t trong hai gi\u1ea3i ph\u00e1p: Cung c\u1ea5p h\u1ec7 th\u1ed1ng CRM t\u00edch h\u1ee3p s\u1eb5n v\u00e0o ph\u1ea7n m\u1ec1m ERP ho\u1eb7c cho ph\u00e9p t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng CRM c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0o ERP.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd marketing to\u00e0n di\u1ec7n v\u1edbi c\u00e1c t\u00ednh n\u0103ng nh\u01b0: ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch s\u1edf th\u00edch, g\u1eafn th\u1ebb li\u00ean h\u1ec7, g\u1eedi email h\u00e0ng lo\u1ea1t, t\u1ea1o chi\u1ebfn d\u1ecbch t\u1eeb m\u1eabu, in \u1ea5n t\u00e0i li\u1ec7u, t\u1ef1 \u0111\u1ed9ng h\u00f3a chi\u1ebfn d\u1ecbch v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd chu k\u1ef3 b\u00e1n h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nhi\u1ec1u h\u1ec7 th\u1ed1ng ERP cho ph\u00e9p t\u00edch h\u1ee3p CRM \u0111\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd chu tr\u00ecnh b\u00e1n h\u00e0ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00f4ng c\u1ee5 cho vi\u1ec7c qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 k\u00eanh b\u00e1n h\u00e0ng, bao g\u1ed3m: b\u00e1o c\u00e1o k\u00eanh b\u00e1n h\u00e0ng, d\u1ef1 b\u00e1o doanh s\u1ed1, ph\u00e2n t\u00edch v\u00e0 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng, c\u00f4ng c\u1ee5 kh\u1edfi ch\u1ea1y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eafc nh\u1edf t\u01b0\u01a1ng t\u00e1c, theo d\u00f5i l\u1ecbch s\u1eed giao d\u1ecbch, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng (CLV &#8211; Customer Lifetime Value), ph\u00e2n t\u00edch d\u1ef1 b\u00e1o v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Nen_chon_he_thong_ERP_vs_CRM\"><\/span><b>N\u00ean ch\u1ecdn h\u1ec7 th\u1ed1ng ERP vs CRM?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khi quy\u1ebft \u0111\u1ecbnh n\u00ean s\u1eed d\u1ee5ng ERP vs CRM, c\u00e1c doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc c\u00e1c ti\u00eau ch\u00ed sau:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Ti\u00eau ch\u00ed c\u00e2n nh\u1eafc<\/b><\/td>\n<td><b>ERP<\/b><\/td>\n<td><b>CRM<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Quy tr\u00ecnh<\/b><\/td>\n<td><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean c\u00e1c t\u00ednh n\u0103ng kh\u1ed1i v\u0103n ph\u00f2ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>M\u1ee5c ti\u00eau<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; T\u1ed1i thi\u1ec3u chi ph\u00ed<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 nh\u01b0 chu\u1ed7i cung \u1ee9ng v\u00e0 t\u00e0i ch\u00ednh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; T\u1ed1i \u0111a l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u0110\u1ed9i ng\u0169 s\u1eed d\u1ee5ng<\/b><\/td>\n<td><span style=\"font-weight: 400;\">K\u1ebf to\u00e1n, nh\u00e2n s\u1ef1,&#8230;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sales, Marketing<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>L\u1ee3i \u00edch<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd li\u00ean h\u1ec7<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Ng\u00e2n s\u00e1ch<\/b><\/td>\n<td><span style=\"font-weight: 400;\">H\u1ea7u h\u1ebft c\u00e1c h\u1ec7 th\u1ed1ng ERP \u0111\u1ec1u c\u00f3 chi ph\u00ed cao, n\u00ean th\u01b0\u1eddng s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p l\u1edbn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn CRM t\u00f9y thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">N\u00f3i t\u00f3m l\u1ea1i, khi c\u00e2n nh\u1eafc khi ch\u1ecdn l\u1ef1a gi\u1eefa ERP vs CRM:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea7n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng? Ch\u00fa \u00fd \u0111\u1ebfn CRM.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea7n \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9? C\u00e2n nh\u1eafc ERP.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng ban h\u1ea1n ch\u1ebf v\u00e0 t\u1eadp trung v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u? CRM c\u00f3 th\u1ec3 \u0111\u1ee7 cho hi\u1ec7n t\u1ea1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea3 hai h\u1ec7 th\u1ed1ng \u0111\u1ec1u c\u00f3 l\u1ee3i \u00edch, nh\u01b0ng c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 tr\u00ec ho\u00e3n vi\u1ec7c tri\u1ec3n khai ERP cho \u0111\u1ebfn khi quy m\u00f4 ph\u00e1t tri\u1ec3n v\u00e0 quy tr\u00ecnh tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cac_cau_hoi_so_sanh_ERP_vs_CRM_thuong_gap\"><\/span><b> C\u00e1c c\u00e2u h\u1ecfi so s\u00e1nh ERP vs CRM th\u01b0\u1eddng g\u1eb7p<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b> CRM l\u00e0 g\u00ec?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd Quan H\u1ec7 Kh\u00e1ch H\u00e0ng (CRM) l\u00e0 ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. CRM thu\u1ed9c b\u1ed9 \u1ee9ng d\u1ee5ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) bao g\u1ed3m marketing, qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM theo d\u00f5i v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin to\u00e0n di\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u1ecbch s\u1eed mua h\u00e0ng, h\u1ee3p \u0111\u1ed3ng c\u0169ng nh\u01b0 \u0111\u1ed1i tho\u1ea1i gi\u1eefa Doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean \u0111a k\u00eanh\u2026 D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c chia s\u1ebb trong to\u00e0n t\u1ed5 ch\u1ee9c \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 quay l\u1ea1i mua h\u00e0ng.<\/span><\/p>\n<h3><b>ERP vs CRM gi\u1ed1ng nhau \u1edf \u0111i\u1ec3m n\u00e0o?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">ERP vs CRM l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng kinh doanh l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong c\u00f9ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p theo m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng (on-premises) ho\u1eb7c ph\u1ea7n m\u1ec1m \u0111\u00e1m m\u00e2y (on-cloud). Hai h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u1ec1u \u00e1p d\u1ee5ng vi\u1ec7c \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd v\u00e0 h\u1ed7 tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h3><b>ERP vs CRM kh\u00e1c nhau \u1edf \u0111i\u1ec3m n\u00e0o?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n m\u1ec1m ERP vs CRM tuy c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng nh\u01b0ng b\u1ea3n ch\u1ea5t l\u1ea1i ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. ERP ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh, h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee9c n\u0103ng back-office nh\u01b0 k\u1ebf to\u00e1n, mua s\u1eafm, nh\u00e2n s\u1ef1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, CRM h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee9c n\u0103ng front-office nh\u01b0 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5.<\/span><\/p>\n<h3><b>ERP c\u00f3 th\u1ec3 thay th\u1ebf CRM kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ERP t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c c\u1ee7a c\u00f4ng ty, trong khi h\u1ec7 th\u1ed1ng CRM gi\u00fap c\u00e1c c\u00f4ng ty qu\u1ea3n l\u00fd chu k\u1ef3 b\u00e1n h\u00e0ng, quy tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng nhau \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh m\u1ebd, nh\u01b0ng h\u1ec7 th\u1ed1ng ERP ri\u00eang l\u1ebb kh\u00f4ng cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng thi\u1ebft y\u1ebfu cho doanh nghi\u1ec7p nh\u01b0 h\u1ec7 th\u1ed1ng CRM. Do \u0111\u00f3, h\u1ec7 th\u1ed1ng ERP kh\u00f4ng thay th\u1ebf ph\u1ea7n m\u1ec1m CRM.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tong_ket_ERP_vs_CRM\"><\/span><strong>T\u1ed5ng k\u1ebft ERP vs CRM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi b\u00e0i vi\u1ebft tr\u00ean, ITviec \u0111\u00e3\u00a0so s\u00e1nh t\u1ed5ng quan ERP vs CRM c\u0169ng nh\u01b0 cung c\u1ea5p nh\u1eefng ti\u00eau ch\u00ed ch\u1ecdn l\u1ef1a c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc gi\u1eefa ERP v\u00e0 CRM. N\u00f3i t\u00f3m l\u1ea1i, nhi\u1ec1u h\u1ec7 th\u1ed1ng ERP t\u00edch h\u1ee3p s\u1eb5n t\u00ednh n\u0103ng CRM, nh\u01b0ng CRM kh\u00f4ng c\u00f3 ch\u1ee9c n\u0103ng ERP hay x\u1eed l\u00fd d\u1eef li\u1ec7u giao d\u1ecbch. C\u1ea3 hai \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u1ec7 th\u1ed1ng IT c\u1ee7a doanh nghi\u1ec7p v\u00e0 kh\u00f4ng th\u1ec3 thay th\u1ebf l\u1eabn nhau.<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"sp-no-webp wp-image-5668 aligncenter sp-no-webp entered lazyloaded\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2.png\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2.png 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-200x200.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-60x60.png 60w\" alt=\"robby-2\" width=\"300\" height=\"300\" data-lazy-src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2.png\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" data-lazy-srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2.png 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-200x200.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-60x60.png 60w\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p id=\"block-bdf220a1-3635-4794-9101-81d879939b92\" class=\"has-text-align-center\" style=\"text-align: center;\"><strong>B\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch? \u0110\u1eebng ng\u1ea1i Share v\u1edbi b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p nh\u00e9.<\/strong><\/p>\n<p id=\"block-a1315aab-406f-48df-97fc-6b9584e6e134\" class=\"has-text-align-center\" style=\"text-align: center;\"><strong>V\u00e0 nhanh tay tham kh\u1ea3o\u00a0<a href=\"http:\/\/itviec.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">vi\u1ec7c l\u00e0m IT<\/a>\u00a0\u201cch\u1ea5t\u201d tr\u00ean ITviec<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ERP v\u00e0 CRM \u0111\u1ec1u l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p gi\u00fap k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa nhi\u1ec1u ph\u00f2ng ban kh\u00e1c nhau v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 th\u1ee7 c\u00f4ng, t\u1ed1n th\u1eddi gian. H\u00e3y c\u00f9ng ITviec t\u00ecm hi\u1ec3u v\u1ec1 l\u1ee3i \u00edch c\u1ee7a ERP v\u00e0 CRM, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ch\u00fang v\u00e0 n\u00ean ch\u1ecdn [&hellip;]<\/p>\n","protected":false},"author":204,"featured_media":64250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[109],"tags":[],"class_list":["post-64174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-mon-it"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ERP vs CRM: Khi n\u00e0o n\u00ean ch\u1ecdn ERP, khi n\u00e0o n\u00ean ch\u1ecdn CRM? - ITviec Blog<\/title>\n<meta name=\"description\" content=\"ERP v\u00e0 CRM \u0111\u1ec1u l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh t\u1ed1t h\u01a1n. 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