{"id":5779,"date":"2015-08-21T11:10:15","date_gmt":"2015-08-21T04:10:15","guid":{"rendered":"\/\/itviec.com\/blog\/?p=5779"},"modified":"2022-09-24T17:27:33","modified_gmt":"2022-09-24T10:27:33","slug":"bai-toan-thi-truong-danh-cho-it-startup","status":"publish","type":"post","link":"https:\/\/itviec.com\/blog\/bai-toan-thi-truong-danh-cho-it-startup\/","title":{"rendered":"Umbala Labs: Startup c\u00f4ng ngh\u1ec7 mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i gi\u1ea3i \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itviec.com\/blog\/bai-toan-thi-truong-danh-cho-it-startup\/#Vi_sao_startup_cong_nghe_lai_can_quan_tam_den_Marketing\" >V\u00ec sao startup c\u00f4ng ngh\u1ec7 l\u1ea1i c\u1ea7n quan t\u00e2m \u0111\u1ebfn Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itviec.com\/blog\/bai-toan-thi-truong-danh-cho-it-startup\/#Cach_Umbala_Labs_giai_bai_toan_Marketing\" >C\u00e1ch Umbala Labs gi\u1ea3i b\u00e0i to\u00e1n Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itviec.com\/blog\/bai-toan-thi-truong-danh-cho-it-startup\/#Loi_khuyen_danh_cho_nhung_developer_muon_lap_startup_cong_nghe\" >L\u1eddi khuy\u00ean d\u00e0nh cho nh\u1eefng developer mu\u1ed1n l\u1eadp startup c\u00f4ng ngh\u1ec7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itviec.com\/blog\/bai-toan-thi-truong-danh-cho-it-startup\/#Cau_chuyen_ve_hon_14_nam_startup_cong_nghe_cua_Founder_Umbala_Labs\" >C\u00e2u chuy\u1ec7n v\u1ec1 h\u01a1n 14 n\u0103m startup c\u00f4ng ngh\u1ec7 c\u1ee7a Founder Umbala Labs<\/a><\/li><\/ul><\/nav><\/div>\n<p><em>M\u1ed9t startup c\u00f4ng ngh\u1ec7 mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa t\u01b0 duy logic c\u1ee7a coder v\u00e0 t\u01b0 duy Marketing c\u1ee7a ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m. N\u1ebfu kh\u00f4ng, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang &#8220;\u0111\u00e2m \u0111\u1ea7u&#8221; v\u00e0o ch\u1ed7 ch\u1ebft.<\/em><\/p>\n<p style=\"text-align: justify;\">\u201cCoder ch\u1ec9 c\u1ea7n t\u01b0 duy logic \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m c\u1ea7n t\u01b0 duy t\u1eeb g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng. C\u1ea3 hai c\u1ea7n k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 cho ra \u0111\u1eddi m\u1ed9t s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng.\u201d &#8211; <strong>Nguy\u1ec5n Minh Th\u1ea3o<\/strong> \u2013 Founder &amp; CEO c\u1ee7a Umbala Labs<em><br \/>\n<\/em><\/p>\n<p><!--more--><\/p>\n<blockquote><p><a href=\"\/\/umbala.tv\" target=\"_blank\" rel=\"noopener noreferrer\">Umbala Labs<\/a> &#8211; \u1ee8ng d\u1ee5ng nh\u1eafn tin video d\u00e0i 12 gi\u00e2y, t\u1ed3n t\u1ea1i trong 12 gi\u1edd, v\u00e0 ch\u1ec9 m\u1ea5t \u0111i khi ng\u01b0\u1eddi nh\u1eadn tr\u1ea3 l\u1eddi tin nh\u1eafn, l\u00e0 m\u1ed9t trong nh\u1eefng startup l\u00e0m \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean chuy\u1ec3n t\u1eeb Vi\u1ec7t Nam sang Silicon Valleys.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Vi_sao_startup_cong_nghe_lai_can_quan_tam_den_Marketing\"><\/span><strong>V\u00ec sao startup c\u00f4ng ngh\u1ec7 l\u1ea1i c\u1ea7n quan t\u00e2m \u0111\u1ebfn Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Kh\u00f4ng hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u00e0 v\u1eabn startup th\u00ec r\u1ea5t d\u1ec5 g\u1eb7p th\u1ea5t b\u1ea1i<br \/>\n<\/strong><\/h3>\n<p>Chia s\u1ebb th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, anh Th\u1ea3o nh\u1edb v\u1ec1 l\u00fd do v\u00ec sao anh th\u1ea5t b\u1ea1i v\u1edbi nh\u1eefng startup c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh d\u00f9 m\u1ed9t ng\u00e0y anh l\u00e0m 16-18 ti\u1ebfng:<\/p>\n<ul>\n<li><em><strong>M\u1ed9t s\u1ea3n ph\u1ea9m mang t\u00ednh \u0111\u1ed9t ph\u00e1 c\u1ea7n ch\u1ecdn \u0111\u00fang t\u1eadp h\u1ee3p ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean:<\/strong><\/em><\/li>\n<\/ul>\n<p>N\u1ebfu ch\u1ecdn t\u1eadp h\u1ee3p ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean kh\u00f4ng hi\u1ec3u s\u1ea3n ph\u1ea9m, v\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c th\u00ec m\u00ecnh sai \u1edf kh\u1ea3 n\u0103ng s\u1ea3n ph\u1ea9m ra \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng.<\/p>\n<ul>\n<li><em><strong>Kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng m\u00e0 ch\u1ec9 ngh\u0129 t\u1eeb ph\u00eda m\u00ecnh.<\/strong><\/em> L\u00fac \u0111\u00f3, anh \u0111\u00e3 qu\u00ean \u0111\u1eb7t hai c\u00e2u h\u1ecfi:\n<ul>\n<li>Ng\u01b0\u1eddi d\u00f9ng n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0y?<\/li>\n<li>Ng\u01b0\u1eddi d\u00f9ng n\u00e0o c\u1ea7n g\u00ec t\u1eeb s\u1ea3n ph\u1ea9m n\u00e0y?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Khi v\u00e0o S\u00e0i G\u00f2n, anh l\u00e0m s\u1ea3n ph\u1ea9m zBox cho th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00e0 th\u1ea5t b\u1ea1i. Nguy\u00ean nh\u00e2n l\u00e0 do s\u1ea3n ph\u1ea9m qu\u00e1 ph\u1ee9c t\u1ea1p, v\u00e0 anh \u0111\u00e3 kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi t\u1ea1i sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y c\u1ee7a s\u1ea3n ph\u1ea9m m\u00ecnh. \u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi m\u00e0 anh ngh\u0129 r\u1eb1ng b\u1ea5t c\u1ee9 ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng n\u00ean \u0111\u1eb7t ra tr\u01b0\u1edbc khi l\u00e0m m\u1ed9t t\u00ednh n\u0103ng g\u00ec.<\/p>\n<p>Ngo\u00e0i ra, anh ngh\u0129 \u0111\u1ebfn s\u1ea3n ph\u1ea9m khi c\u00f2n \u0111ang \u1edf Vi\u1ec7t Nam, d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u01b0ng anh l\u1ea1i ph\u00e1t tri\u1ec3n \u1edf M\u1ef9 th\u00ec kh\u1ea3 n\u0103ng anh hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng, bi\u1ebft ng\u01b0\u1eddi d\u00f9ng c\u1ea7n g\u00ec l\u00e0 g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng.<\/p>\n<h3><strong>C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng cho startup c\u00f4ng ngh\u1ec7<\/strong><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i \u0111ang c\u1ea1nh tranh r\u1ea5t kinh kh\u1ee7ng. Theo anh, n\u1ebfu ng\u01b0\u1eddi n\u00e0o l\u00e0m m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i ngh\u0129a l\u00e0 h\u1ecd \u0111ang \u0111i v\u00e0o c\u1eeda t\u1eed. V\u00ec v\u1eady, v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, anh Th\u1ea3o quan ni\u1ec7m l\u00e0 t\u1ed1t nh\u1ea5t ph\u1ea3i l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 \u0111i\u00ean r\u1ed3.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5783 size-medium\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/IMG_39811-300x300.jpg\" alt=\"Startup c\u00f4ng ngh\u1ec7 - Nguy\u1ec5n Minh Th\u1ea3o Founder Umbala Labs\" width=\"300\" height=\"300\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/IMG_39811-300x300.jpg 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/IMG_39811-200x200.jpg 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/IMG_39811.jpg 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/IMG_39811-60x60.jpg 60w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 mang l\u1ea1i c\u1ea3m x\u00fac cho ng\u01b0\u1eddi d\u00f9ng: h\u1ea1nh ph\u00fac, vui v\u1ebb, l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 ti\u1ec1m n\u0103ng. C\u00e0ng kh\u00e1c bi\u1ec7t so v\u1edbi th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i bao nhi\u00eau th\u00ec c\u01a1 h\u1ed9i m\u00ecnh tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u1edbn b\u1ea5y nhi\u00eau.<\/p>\n<blockquote><p><em>Anh Th\u1ea3o l\u1ea5y v\u00ed d\u1ee5 Uber. Khi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf M\u1ef9 di\u1ec5n ra, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi th\u1ea5t nghi\u1ec7p, s\u1ed1 l\u01b0\u1ee3ng xe h\u01a1i kh\u00f4ng d\u00f9ng \u0111\u1ebfn r\u1ea5t nhi\u1ec1u. Uber ra \u0111\u1eddi, k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 xe nh\u00e0n r\u1ed7i \u0111\u00f3, gi\u00fap h\u1ecd ki\u1ebfm th\u00eam ti\u1ec1n trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf. Ch\u00ednh v\u00ec th\u1ebf Uber \u0111\u00e3 cho ra \u0111\u1eddi m\u00f4 h\u00ecnh sharing economy, m\u1ed9t m\u00f4 h\u00ecnh \u0111ang ph\u00e1t tri\u1ec3n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/em><\/p><\/blockquote>\n<p>\u0110\u1ebfn v\u1edbi Umbala, khi ngh\u0129 \u0111\u1ebfn c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng th\u00ec anh ngh\u0129 l\u00e0 h\u00e3y l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi v\u00e0 ph\u00f9 h\u1ee3p xu th\u1ebf c\u1ee7a th\u1ebf gi\u1edbi nh\u01b0ng v\u1eabn g\u1eafn li\u1ec1n v\u1edbi g\u1ed1c r\u1ec5 hi\u1ec7n t\u1ea1i.<\/p>\n<p>Umbala v\u1eabn g\u1eafn li\u1ec1n v\u1edbi g\u1ed1c r\u1ec5 hi\u1ec7n t\u1ea1i l\u00e0 \u201cm\u1ecdi ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng social media, quen v\u1edbi photo, bi\u1ebft s\u1eed d\u1ee5ng file \u0111\u1ec3 t\u1ea1o video, bi\u1ebft chia s\u1ebb video tr\u00ean Youtube.\u201d<\/p>\n<p>T\u1eeb \u0111\u00f3 anh Th\u1ea3o c\u00f9ng nh\u1eefng c\u1ed9ng s\u1ef1 \u0111\u00e3 ngh\u0129 \u0111\u1ebfn vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng giao ti\u1ebfp c\u00e1 nh\u00e2n kh\u00e1c gi\u00fap ng\u01b0\u1eddi d\u00f9ng g\u1eedi tin nh\u1eafn b\u1eb1ng video ng\u1eafn, v\u00e0 n\u1ebfu video h\u1ea5p d\u1eabn th\u00ec h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb ngay v\u1edbi b\u1ea1n b\u00e8.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_Umbala_Labs_giai_bai_toan_Marketing\"><\/span><strong>C\u00e1ch Umbala Labs gi\u1ea3i b\u00e0i to\u00e1n Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa coder v\u00e0 ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m<br \/>\n<\/strong><\/h3>\n<p>M\u1ed9t s\u1ea3n ph\u1ea9m startup c\u00f4ng ngh\u1ec7 th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m:<\/p>\n<ul>\n<li><em><strong>Hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong><\/em> v\u00e0 \u0111em \u0111\u1ebfn gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1<\/li>\n<li><em><strong>Kh\u00f4ng g\u1eb7p l\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/em> \/ C\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ee9c n\u00e0o<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5784 size-large\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/11014950_1617114818567240_3500130114796455142_n-640x640.jpg\" alt=\"Startup c\u00f4ng ngh\u1ec7 - Nguy\u1ec5n Minh Th\u1ea3o Founder Umbala Labs\" width=\"640\" height=\"640\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/11014950_1617114818567240_3500130114796455142_n-640x640.jpg 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/11014950_1617114818567240_3500130114796455142_n-200x200.jpg 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/11014950_1617114818567240_3500130114796455142_n-300x300.jpg 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/11014950_1617114818567240_3500130114796455142_n-60x60.jpg 60w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/11014950_1617114818567240_3500130114796455142_n.jpg 639w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>H\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi startup c\u00f4ng ngh\u1ec7 \u0111\u1ec1u l\u00e0 coder, th\u1ebf m\u1ea1nh c\u1ee7a h\u1ecd hi\u1ec3n nhi\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 Marketing (hi\u1ec3u th\u1ecb tr\u01b0\u1eddng). Tuy nhi\u00ean, vi\u1ec7c hi\u1ec3u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng kh\u00f3 \u0111\u1ebfn th\u1ebf. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa coder v\u00e0 ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m l\u00e0 v\u1ec1 t\u01b0 duy.<\/p>\n<blockquote><p>Coder c\u1ea7n <em><strong>t\u01b0 duy logic<\/strong><\/em> \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, bao g\u1ed3m: ngh\u0129 c\u00e1ch \u0111\u1ec3 l\u1eadp tr\u00ecnh nh\u1eefng t\u00ednh n\u0103ng nh\u1ea5t \u0111\u1ecbnh; l\u00e0m sao \u0111\u1ec3 code s\u00e1ng s\u1ee7a, s\u1ea1ch s\u1ebd \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c l\u00e0m v\u00e0 ng\u01b0\u1eddi kh\u00e1c nh\u00ecn v\u00e0o th\u00ec c\u0169ng hi\u1ec3u \u0111\u01b0\u1ee3c \u0111o\u1ea1n code n\u00e0y mang l\u1ea1i tr\u1ea3i nghi\u1ec7m g\u00ec cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m c\u1ea7n t\u01b0 duy t\u1eeb g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng, hay c\u00f2n g\u1ecdi l\u00e0 <em><strong>t\u01b0 duy Marketing<\/strong><\/em>.<\/p><\/blockquote>\n<p>Tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp Umbala, anh Th\u1ea3o \u0111\u00e3 t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi theo nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau, \u0111\u1ec3 th\u1ea5u hi\u1ec3u:<\/p>\n<ul>\n<li>Nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cho t\u00ednh n\u0103ng n\u00e0y l\u00e0 g\u00ec?<\/li>\n<li>T\u00ednh n\u0103ng n\u00e0y l\u00e0 v\u1ec1 c\u00e1i g\u00ec? N\u00f3 nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/li>\n<li>Ch\u00fang ta mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m \u0111i\u1ec1u g\u00ec?<\/li>\n<li>Nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00f3 c\u00f3 \u0111\u1ea1i di\u1ec7n cho gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m?<\/li>\n<li>C\u1ea7n ph\u00e1t tri\u1ec3n nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111\u1ec3 th\u1ecfa m\u00e3n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng?<\/li>\n<li>L\u00e0m sao \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m?<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi t\u00ednh n\u0103ng n\u00e0y l\u00e0 g\u00ec?<\/li>\n<li>C\u00f3 KPI n\u00e0o \u0111\u1ec3 \u0111o \u0111\u1ea1c m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng?<\/li>\n<\/ul>\n<p>\u0110\u1ec3 s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng th\u00ec ng\u01b0\u1eddi vi\u1ebft code v\u00e0 ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m ph\u1ea3i k\u1ebft h\u1ee3p v\u1edbi nhau. Ho\u1eb7c t\u1ed1t h\u01a1n h\u1ebft, coder c\u0169ng n\u00ean c\u00f3 t\u01b0 duy c\u1ee7a Marketing tr\u01b0\u1edbc khi mu\u1ed1n startup c\u00f4ng ngh\u1ec7.<\/p>\n<h3><strong>Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing \u00e1p d\u1ee5ng cho startup c\u00f4ng ngh\u1ec7<\/strong><\/h3>\n<p>C\u00f3 hai kh\u00e1i ni\u1ec7m launch s\u1ea3n ph\u1ea9m l\u00e0 soft launch v\u00e0 big launch.<\/p>\n<p>Soft launch l\u00e0 \u0111\u01b0a Umbala l\u00ean App Store, r\u1ed3i \u1ee9ng d\u1ee5ng gi\u1edbi thi\u1ec7u \u0111\u1ebfn m\u1ed9t s\u1ed1 b\u1ea1n b\u00e8, v\u00e0 tham gia m\u1ed9t v\u00e0i s\u1ef1 ki\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi ta bi\u1ebft \u0111\u1ebfn \u1ee9ng d\u1ee5ng Umbala Labs v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. Sau \u0111\u00f3, d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ec3 anh Th\u1ea3o c\u00f9ng c\u1ed9ng s\u1ef1 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch xem s\u1ea3n ph\u1ea9m c\u1ea7n ch\u1ec9nh s\u1eeda \u1edf \u0111\u00e2u v\u00e0 th\u1ebf n\u00e0o.<\/p>\n<p>Khi tin r\u1eb1ng s\u1ea3n ph\u1ea9m Umbala \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ed9t y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn, Umbala \u0111\u00e3 s\u1eb5n s\u00e0ng cho big launch. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh d\u00e0i tr\u00ean nhi\u1ec1u ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng v\u1edbi nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau. T\u1ea1i M\u1ef9, c\u00f3 hai ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau \u0111\u01b0\u1ee3c ph\u00e2n \u0111\u1ecbnh r\u1ea5t r\u1ea1ch r\u00f2i:<\/p>\n<ul>\n<li>D\u00e2n c\u00f4ng ngh\u1ec7. H\u1ecd l\u00e0 d\u00e2n trong ng\u00e0nh, v\u00e0 c\u00f3 \u0111\u1ee7 kinh nghi\u1ec7m \u0111\u1ec3 mang \u0111\u1ebfn cho Umbala nhi\u1ec1u g\u00f3p \u00fd h\u1eefu \u00edch. Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau.<\/li>\n<li>Gi\u1edbi tr\u1ebb l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a Umbala. C\u1ee5 th\u1ec3 l\u00e0 h\u1ecdc sinh \u2013 sinh vi\u00ean. Umbala ch\u1ecdn \u201c\u0111\u00e1nh\u201d top m\u01b0\u1eddi c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc M\u1ef9 v\u00e0 top m\u01b0\u1eddi tr\u01b0\u1eddng trung h\u1ecdc ph\u1ed5 th\u00f4ng \u1edf M\u1ef9 v\u1edbi chi\u1ebfn l\u01b0\u1ee3ng marketing du k\u00edch.<\/li>\n<\/ul>\n<blockquote><p><em>Chi\u1ebfn l\u01b0\u1ee3c du k\u00edch c\u1ee7a Umbala l\u00e0 \u0111\u00e1nh v\u00e0o vi\u1ec7c c\u1ea1nh tranh gi\u1eefa c\u00e1c tr\u01b0\u1eddng, \u1edf top m\u01b0\u1eddi tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc M\u1ef9, sinh vi\u00ean tr\u01b0\u1eddng n\u00e0y th\u01b0\u1eddng nh\u00ecn sang sinh vi\u00ean tr\u01b0\u1eddng kia \u0111\u1ec3 xem n\u1ebfu tr\u01b0\u1eddng kia c\u00f3 g\u00ec hay th\u00ec tr\u01b0\u1eddng n\u00e0y c\u0169ng mu\u1ed1n c\u00f3 c\u00e1i \u0111\u00f3.<\/em><\/p>\n<p><em>Nh\u01b0 Facebook, khi m\u1edbi ra, m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y ch\u1ec9 c\u00f3 m\u1eb7t \u1edf Harvard. Sinh vi\u00ean Harvard c\u00f3 th\u00ec sinh vi\u00ean Stanford c\u0169ng mu\u1ed1n c\u00f3, r\u1ed3i Yale c\u0169ng h\u00f2a theo. Theo t\u00e2m l\u00fd n\u00e0y, Umbala b\u1eaft \u0111\u1ea7u \u201ctr\u00ecnh l\u00e0ng\u201d \u1edf Stanford.<\/em><\/p>\n<p><em>B\u1ecdn anh \u0111\u01b0a v\u00e0o m\u1ed9t c\u00e1i m\u1ed3i, ch\u00ednh l\u00e0 \u201cvideo c\u00f3 s\u1ef1 ri\u00eang bi\u1ec7t c\u1ee7a tr\u01b0\u1eddng Stanford,\u201d \u0111\u1ec3 khi\u1ebfn sinh vi\u00ean c\u00e1c tr\u01b0\u1eddng kh\u00e1c khi nh\u00ecn v\u00e0o s\u1ebd mu\u1ed1n t\u1ea1o ra nh\u1eefng video ri\u00eang bi\u1ec7t c\u1ee7a tr\u01b0\u1eddng m\u00ecnh \u0111\u1ec3 c\u1ea1nh tranh. Khi sinh vi\u00ean \u1edf Stanford l\u00e0m ra nh\u1eefng video r\u1ea5t h\u1ea5p d\u1eabn v\u00e0 sinh vi\u00ean Harvard c\u0169ng c\u00f3 nhu c\u1ea7u t\u1ea1o ra video \u1edf ch\u00ednh tr\u01b0\u1eddng Harvard.<\/em><\/p><\/blockquote>\n<p>L\u00e0m startup c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u00f3 v\u1ed1n l\u1edbn n\u00ean khi t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean, m\u00ecnh c\u1ea7n ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi c\u00f3 gi\u00e1 tr\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c, v\u00ec gi\u00e1 tr\u1ecb \u0111\u00f3 gi\u00fap s\u1ea3n ph\u1ea9m lan r\u1ed9ng v\u1edbi nhi\u1ec1u ph\u1ea3n h\u1ed3i\u00a0t\u1ed1t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loi_khuyen_danh_cho_nhung_developer_muon_lap_startup_cong_nghe\"><\/span><strong>L\u1eddi khuy\u00ean d\u00e0nh cho nh\u1eefng developer mu\u1ed1n l\u1eadp startup c\u00f4ng ngh\u1ec7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong><\/h3>\n<p>R\u00fat kinh nghi\u1ec7m t\u1eeb h\u01a1n 14 n\u0103m l\u1eadp nghi\u1ec7p, anh Th\u1ea3o chia s\u1ebb ba y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng d\u00e0nh cho nh\u1eefng ai mu\u1ed1n startup c\u00f4ng ngh\u1ec7.<\/p>\n<ul>\n<li><em><strong>Ph\u1ea3i c\u00f3 \u0111am m\u00ea<\/strong><\/em> th\u00ec m\u1edbi c\u00f3 th\u1ec3 \u0111i\u00ean cu\u1ed3ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng th\u1ee9 m\u1edbi m\u1ebb v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. C\u00e1c b\u1ea1n tr\u1ebb Vi\u1ec7t Nam ai c\u0169ng n\u00f3i v\u1ec1 \u0111am m\u00ea nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf th\u00ec c\u00f3 m\u1ea5y ai d\u00e1m t\u1eeb b\u1ecf h\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111am m\u00ea?<\/li>\n<li>T\u1eeb y\u1ebfu t\u1ed1 m\u1ed9t d\u1eabn \u0111\u1ebfn y\u1ebfu t\u1ed1 hai. \u0110\u00f3 l\u00e0 b\u1ea1n ph\u1ea3i bi\u1ebft t\u1eeb b\u1ecf m\u1ecdi th\u1ee9 xung quanh \u0111\u1ec3 <em><strong>t\u1eadp trung ho\u00e0n to\u00e0n<\/strong><\/em> v\u00e0 \u0111\u1ea7u t\u01b0 h\u1ebft m\u1ecdi \u0111\u1ed3ng ti\u1ec1n, m\u1ecdi ngu\u1ed3n l\u1ef1c v\u00e0o \u0111am m\u00ea c\u1ee7a b\u1ea1n.<\/li>\n<li>K\u1ef9 n\u0103ng <em><strong>h\u1ecdc<\/strong><\/em>. Trong h\u1ecdc c\u00f3 ba lo\u1ea1i h\u1ecdc.\n<ul>\n<li>H\u1ecdc t\u1eeb <em><strong>s\u00e1ch v\u1edf, l\u00fd thuy\u1ebft<\/strong><\/em>. Nh\u1eefng b\u1ea1n h\u1ecdc gi\u1ecfi trong tr\u01b0\u1eddng, th\u01b0\u1eddng th\u00e0nh c\u00f4ng \u1edf m\u1ee9c Manager.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p><em>C\u00f3 m\u1ed9t quy\u1ec3n s\u00e1ch anh Th\u1ea3o r\u1ea5t th\u00edch \u0111\u1ecdc ngay t\u1eeb th\u1eddi sinh vi\u00ean l\u00e0 <a href=\"\/\/www.amazon.com\/Think-Grow-Rich-Landmark-Bestseller\/dp\/1585424331\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1439286875&amp;sr=1-1&amp;keywords=think+and+grow+rich\" target=\"_blank\" rel=\"noopener noreferrer\">Think and Grow Rich<\/a> c\u1ee7a Napoleon Hill. Quy\u1ec3n s\u00e1ch n\u00e0y d\u1ea1y b\u1ea1n nh\u1eefng \u0111i\u1ec1u c\u1ea7n ph\u1ea3i c\u00f3 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi chi\u1ebfn th\u1eafng v\u00e0 th\u00e0nh c\u00f4ng.<\/em><\/p>\n<p><em><a href=\"\/\/www.amazon.com\/Zero-One-Notes-Startups-Future\/dp\/0804139296\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1439287481&amp;sr=1-1&amp;keywords=zero+to+one\" target=\"_blank\" rel=\"noopener noreferrer\">Zero to One<\/a> c\u1ee7a Peter Thiel d\u1ea1y b\u1ea1n c\u00e1ch t\u01b0 duy \u0111\u1ec3 l\u00e0m ra nh\u1eefng th\u1ee9 m\u1edbi m\u1ebb, \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t.<\/em><\/p>\n<p><em>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n mu\u1ed1n th\u00e0nh l\u1eadp c\u00f4ng ty th\u00ec b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 v\u0103n h\u00f3a ph\u01b0\u01a1ng \u0111\u00f4ng. C\u1ee5 th\u1ec3 l\u00e0 c\u00e1c b\u1ea1n n\u00ean \u0111\u1ecdc <a href=\"\/\/www.mediafire.com\/download\/qphap349uersj80\/tam-quoc-chi.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Tam Qu\u1ed1c Ch\u00ed<\/a>, <a href=\"https:\/\/tiki.vn\/han-so-tranh-hung-p10209512.html?src=search&amp;2hi=1&amp;keyword=h%C3%A1n%20s%E1%BB%9F%20tranh%20h%C3%B9ng&amp;_lc=Vk4wMzkwMjEwMDI%3D\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00e1n S\u1edf Tranh H\u00f9ng<\/a>, <a href=\"https:\/\/tiki.vn\/hanh-trinh-ve-phuong-dong-p14295985.html?src=search&amp;2hi=1&amp;keyword=h%C3%A0nh%20tr%C3%ACnh%20v%E1%BB%81%20ph%C6%B0%C6%A1ng%20%C4%91%C3%B4ng&amp;_lc=Vk4wMzkwMjEwMDI%3D\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00e0nh Tr\u00ecnh V\u1ec1 Ph\u01b0\u01a1ng \u0110\u00f4ng<\/a>. N\u00ean h\u1ecdc c\u00e1i hay c\u1ee7a v\u0103n h\u00f3a ph\u01b0\u01a1ng \u0110\u00f4ng v\u00ec c\u00e1ch x\u00e2y d\u1ef1ng c\u00f4ng ty c\u0169ng gi\u1ed1ng nh\u01b0 x\u00e2y d\u1ef1ng qu\u1ed1c gia. Quy\u1ec3n \u201cH\u00e0nh Tr\u00ecnh V\u1ec1 Ph\u01b0\u01a1ng \u0110\u00f4ng\u201d c\u00f2n gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch t\u01b0 duy ph\u01b0\u01a1ng \u0110\u00f4ng kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi t\u01b0 duy ph\u01b0\u01a1ng T\u00e2y.<\/em><\/p><\/blockquote>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>H\u1ecdc t\u1eeb <em><strong>kinh nghi\u1ec7m<\/strong><\/em>. T\u1eeb nh\u1eefng v\u1ea5p ng\u00e3, th\u1ea5t b\u1ea1i, c\u00e1c b\u1ea1n r\u00fat ra c\u00e1c b\u00e0i h\u1ecdc kinh nghi\u1ec7m cho b\u1ea3n th\u00e2n. Ng\u01b0\u1eddi h\u1ecdc d\u1ef1a v\u00e0o kinh nghi\u1ec7m c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u1edf ng\u01b0\u1ee1ng cao h\u01a1n ng\u01b0\u1eddi h\u1ecdc t\u1eeb l\u00fd thuy\u1ebft.<\/li>\n<li>C\u00e1i h\u1ecdc m\u00e0 ri\u00eang anh Th\u1ea3o ngh\u0129 l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a m\u1ecdi v\u1ea5n \u0111\u1ec1 l\u00e0 h\u1ecdc <em><strong>c\u00e1ch \u0111\u1ecbnh ngh\u0129a v\u1ea5n \u0111\u1ec1<\/strong><\/em>. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 trong kinh doanh hay trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00e1ch ch\u00fang ta gi\u1ea3i quy\u1ebft ch\u00fang. C\u00e1ch \u0111\u1ecbnh ngh\u0129a v\u1ea5n \u0111\u1ec1 c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p><strong><em>Xem <a href=\"https:\/\/itviec.com\/it-jobs\/developer?utm_source=blogpost&amp;utm_medium=first_post&amp;utm_campaign=linktosite\" target=\"_blank\" rel=\"noopener noreferrer\">vi\u1ec7c l\u00e0m Developer<\/a> t\u1ea1i ITviec<\/em><\/strong><\/p><\/blockquote>\n<h3><strong>M\u1ed9t developer c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec \u0111\u1ec3 th\u00e0nh l\u1eadp startup c\u00f4ng ngh\u1ec7<\/strong><\/h3>\n<ul>\n<li><em><strong>Th\u1ee9 nh\u1ea5t,<\/strong><\/em> anh ngh\u0129 c\u00e1c b\u1ea1n c\u1ea7n ngh\u0129 l\u00e0 m\u00ecnh c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 g\u00ec tr\u00ean th\u1ebf gi\u1edbi n\u00e0y m\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c. \u0110\u1eebng ngh\u0129 m\u1ecdi th\u1ee9 trong ph\u1ea1m vi Vi\u1ec7t Nam b\u1edfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam r\u1ea5t nh\u1ecf b\u00e9.<\/li>\n<li><em><strong>Th\u1ee9 hai,<\/strong><\/em> l\u00e0 d\u00e2n l\u1eadp tr\u00ecnh, b\u1ea1n c\u1ea7n h\u01b0\u1edbng b\u1ea3n th\u00e2n \u0111\u1ebfn vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t expert. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn tr\u1edf th\u00e0nh chuy\u00ean gia theo m\u1ed9t trong 2 h\u01b0\u1edbng l\u00e0:\n<ul>\n<li>V\u1ec1 m\u1eb7t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/li>\n<li>Technical guru<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>N\u1ebfu l\u00e0 ng\u01b0\u1eddi mu\u1ed1n l\u00e0m ra nh\u1eefng s\u1ea3n ph\u1ea9m h\u1eefu d\u1ee5ng cho ng\u01b0\u1eddi d\u00f9ng th\u00ec b\u1ea1n ph\u1ea3i \u0111\u1ee9ng \u1edf g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng, h\u1ecdc c\u00e1ch c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 ngh\u0129 m\u00ecnh nh\u01b0 m\u1ed9t ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt th\u00ec b\u1ea1n n\u00ean h\u01b0\u1edbng m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t guru v\u1ec1 technical.<\/p>\n<ul>\n<li><em><strong>Cu\u1ed1i c\u00f9ng<\/strong><\/em>, ph\u1ea3i ki\u00ean tr\u00ec. \u0110\u01a1n gi\u1ea3n nh\u01b0 khi b\u1ecdn anh l\u00e0m c\u00e1c thu\u1eadt to\u00e1n, b\u1ecdn anh g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n nh\u01b0ng b\u1ecdn anh kh\u00f4ng b\u1ecf, v\u00e0 c\u1ee9 ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u th\u00ec s\u1ebd ra.<\/li>\n<\/ul>\n<blockquote><p><em>Xem th\u00eam: <a href=\"https:\/\/itviec.com\/blog\/xay-dung-it-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi g\u00e2y d\u1ef1ng m\u1ed9t IT startup<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Cau_chuyen_ve_hon_14_nam_startup_cong_nghe_cua_Founder_Umbala_Labs\"><\/span><strong>C\u00e2u chuy\u1ec7n v\u1ec1 h\u01a1n 14 n\u0103m startup c\u00f4ng ngh\u1ec7 c\u1ee7a Founder Umbala Labs <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hi\u1ec7n t\u1ea1i anh \u0111ang l\u00e0 Founder, CEO v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m cho <a href=\"\/\/umbala.tv\" target=\"_blank\" rel=\"noopener noreferrer\">Umbala Labs<\/a>.<\/p>\n<p>Tr\u01b0\u1edbc khi v\u00e0o \u0111\u1ea1i h\u1ecdc, anh Th\u1ea3o kh\u00f4ng h\u1ec1 bi\u1ebft g\u00ec v\u1ec1 C\u00f4ng ngh\u1ec7 Th\u00f4ng tin (CNTT). Qua m\u1ed9t l\u1ea7n tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ea1n m\u00ecnh v\u1ec1 Bill Gates, anh quy\u1ebft \u0111\u1ecbnh l\u00e0 m\u00ecnh s\u1ebd h\u1ecdc CNTT v\u00e0 m\u1edf c\u00f4ng ty v\u1ec1 l\u0129nh v\u1ef1c CNTT.<\/p>\n<p>T\u1eeb \u0111\u00f3 anh b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u00e0 code t\u1eeb cu\u1ed1i n\u0103m m\u1ed9t cho \u0111\u1ebfn cu\u1ed1i n\u0103m th\u1ee9 t\u01b0 th\u00ec anh kh\u00f4ng code n\u1eefa. Anh ngh\u0129 l\u00e0 m\u00ecnh c\u1ea7n th\u00e0nh l\u1eadp c\u00f4ng ty v\u00e0 \u0111\u1ed5i c\u00e1ch suy ngh\u0129 th\u00e0nh ng\u01b0\u1eddi l\u00e0m kinh doanh.<\/p>\n<p>Anh t\u1eebng th\u00e0nh l\u1eadp CNC Software n\u0103m 2006 \u2013 2012, CNC Mobile n\u0103m 2012 \u2013 2014, v\u00e0 Umbala Labs n\u0103m 2014 \u0111\u1ebfn nay.<\/p>\n<ul>\n<li><em><strong>N\u0103m 2006<\/strong><\/em>, anh th\u00e0nh l\u1eadp CNC Software v\u1edbi c\u00e1c anh em sinh vi\u00ean, l\u00e0m s\u1ea3n ph\u1ea9m cho th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc:<\/li>\n<\/ul>\n<blockquote><p><em>\u0110\u1ec3 c\u00f4ng ty t\u1ed3n t\u1ea1i, anh ph\u1ea3i b\u00e1n d\u1ef1 \u00e1n \u0111i kh\u1eafp Vi\u1ec7t Nam. Anh ph\u00e1t tri\u1ec3n c\u00f4ng ty CNC Software tr\u1edf th\u00e0nh c\u00f4ng ty outsourcing v\u1edbi quy m\u00f4 t\u0103ng l\u00ean 23 ng\u01b0\u1eddi.<\/em><\/p>\n<p><em>Do ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf, \u0111\u1ebfn cu\u1ed1i n\u0103m 2008, c\u00f4ng ty anh g\u1ea7n nh\u01b0 ph\u00e1 s\u1ea3n.<\/em><\/p>\n<p><em>N\u0103m 2009, anh ph\u00e1t tri\u1ec3n l\u1ea1i, ti\u1ebfp t\u1ee5c l\u00e0m web outsourcing \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1ed3n t\u1ea1i, nh\u01b0ng anh quy\u1ebft \u0111\u1ecbnh l\u00e0 ph\u1ea3i t\u00ecm m\u1ed9t h\u01b0\u1edbng \u0111i m\u1edbi m\u1ea1o hi\u1ec3m h\u01a1n: anh ch\u1ecdn l\u00e0m Mobile (iOS, Android).<\/em><\/p>\n<p><em>N\u0103m 2010, s\u1ea3n ph\u1ea9m mobile \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty l\u00e0 Tim Books (m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ecdc s\u00e1ch tr\u00ean di \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam) \u0111\u1ea1t gi\u1ea3i 3 Nh\u00e2n T\u00e0i \u0110\u1ea5t Vi\u1ec7t.<\/em><\/p><\/blockquote>\n<ul>\n<li><em><strong>N\u0103m 2011<\/strong><\/em>, anh th\u00e0nh l\u1eadp CNC Mobile, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m Tim Shot.<\/li>\n<\/ul>\n<blockquote><p><em>\u0110\u00e2y l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u1ea3nh tr\u00ean mobile \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam, ra \u0111\u1eddi sau Instagram 4 th\u00e1ng, n\u1eb1m trong top 20 doanh nghi\u1ec7p s\u00e1ng t\u1ea1o khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng do Intel t\u1ed5 ch\u1ee9c. C\u00f4ng ty anh \u0111\u01b0\u1ee3c nh\u00e0 \u0111\u1ea7u t\u01b0 Nh\u1eadt B\u1ea3n \u0111\u1ea7u t\u01b0, v\u00e0 li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m:<\/em><\/p>\n<ul>\n<li><em>Tim Box &#8211; 2012: S\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean do m\u1ed9t c\u00f4ng ty Vi\u1ec7t Nam, c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n tham d\u1ef1 TechCrunch Disrupt SF 2012<\/em><\/li>\n<li><em><em>uBox &#8211; 2013: S\u1ea3n ph\u1ea9m \u0111\u1ea1t kho\u1ea3ng 500,000 ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam sau 2 th\u00e1ng ra m\u1eaft. Nh\u01b0ng s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c KPI ng\u01b0\u1eddi d\u00f9ng, n\u00ean anh \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh khai t\u1eed.<\/em><\/em><\/li>\n<\/ul>\n<\/blockquote>\n<figure id=\"attachment_5782\" aria-describedby=\"caption-attachment-5782\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5782 size-full\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/20130909_152244.jpg\" alt=\"Startup c\u00f4ng ngh\u1ec7 - Nguy\u1ec5n Minh Th\u1ea3o Founder Umbala Labs\" width=\"640\" height=\"360\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/20130909_152244.jpg 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/20130909_152244-300x169.jpg 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/08\/20130909_152244-200x113.jpg 200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-5782\" class=\"wp-caption-text\">Anh Th\u1ea3o gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m uBox t\u1ea1i Startup Alleys \u1edf TC Disrupt SF 2013. S\u1ea3n ph\u1ea9m c\u00f3 kho\u1ea3ng 500,000 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ch\u1ec9 sau 2 th\u00e1ng ra m\u1eaft.<\/figcaption><\/figure>\n<p>Sau th\u1ea5t b\u1ea1i, anh Th\u1ea3o c\u00f9ng m\u1ed9t b\u1ea1n l\u00e0m iOS v\u00e0 m\u1ed9t v\u00e0i ng\u01b0\u1eddi b\u1ea1n kh\u00e1c \u1edf M\u1ef9, th\u00e0nh l\u1eadp Umbala Labs v\u00e0o th\u00e1ng 8 n\u0103m 2014.<\/p>\n<p>T\u1eeb khi th\u00e0nh l\u1eadp \u0111\u1ebfn nay, \u1ee9ng d\u1ee5ng Umbala c\u00f3 t\u1ed5ng c\u1ed9ng s\u00e1u phi\u00ean b\u1ea3n. Kh\u00f4ng nh\u01b0 l\u00fac tr\u01b0\u1edbc \u201cngh\u0129 g\u00ec l\u00e0m \u0111\u00f3,\u201d b\u00e2y gi\u1edd anh lu\u00f4n h\u1ecfi \u00fd ki\u1ebfn ng\u01b0\u1eddi d\u00f9ng (14-22 tu\u1ed5i). H\u1ecfi xem c\u00e1c b\u1ea1n c\u00f3 h\u00e0i l\u00f2ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng kh\u00f4ng, nh\u1eadn ph\u1ea3n h\u1ed3i r\u1ed3i anh n\u00e2ng c\u1ea5p c\u00e1i n\u00e0y, b\u1ecf c\u00e1i kia, v.v\u2026 Anh c\u00f2n mang sang c\u00e1c n\u01b0\u1edbc kh\u00e1c nh\u01b0 Sing, Israel nghe c\u00e1c b\u1ea1n T\u00e2y, \u00c1 g\u00f3p \u00fd r\u1ed3i l\u1ea1i ti\u1ebfp t\u1ee5c c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng c\u1ea5p.<\/p>\n<p>Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 n\u1ebfu c\u00f3 m\u1ed9t \u0111i\u1ec1u m\u00e0 anh \u01b0\u1edbc r\u1eb1ng m\u00ecnh bi\u1ebft tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp c\u00e1c c\u00f4ng ty, anh Th\u1ea3o th\u1eb3ng th\u1eafn chia s\u1ebb r\u1eb1ng:<\/p>\n<blockquote><p><em>Tr\u01b0\u1edbc \u0111\u00e2y, anh kh\u00f4ng ngh\u0129 l\u00e0 anh c\u1ea7n sang M\u1ef9. Anh ngh\u0129 m\u00ecnh ph\u1ea3i \u0111i t\u1eeb g\u1ed1c r\u1ec5 v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb n\u01a1i m\u00ecnh \u0111ang c\u00f3 n\u1ec1n t\u1ea3ng, sau \u0111\u00f3 v\u01b0\u01a1n ra. Tuy nhi\u00ean, sau nh\u1eefng th\u1eed th\u00e1ch anh ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi th\u00e0nh l\u1eadp c\u00e1c c\u00f4ng ty, anh nh\u1eadn ra th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111i sau m\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 th\u00ec ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb n\u01a1i d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi. Anh \u01b0\u1edbc g\u00ec m\u00ecnh \u0111\u00e3 kh\u1edfi nghi\u1ec7p \u1edf M\u1ef9.<\/em><\/p><\/blockquote>\n<p>V\u1edbi nh\u1eefng chia s\u1ebb v\u00f4 c\u00f9ng ch\u00e2n th\u1eadt t\u1eeb anh <strong>Nguy\u1ec5n Minh Th\u1ea3o<\/strong> \u2013 Founder &amp; CEO c\u1ee7a Umbala Labs, ITviec mong nh\u1eefng developer \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh l\u1eadp startup c\u00f4ng ngh\u1ec7 cho ri\u00eang m\u00ecnh s\u1ebd c\u00f3 nh\u1eefng b\u00e0i h\u1ecdc h\u1eefu \u00edch t\u1eeb kinh nghi\u1ec7m ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5668\" src=\"\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-200x200.png\" alt=\"Robby2\" width=\"150\" height=\"150\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-200x200.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-60x60.png 60w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2.png 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>N\u1ebfu b\u1ea1n ngh\u0129 nh\u1eefng chia s\u1ebb n\u00e0y c\u00f3 th\u1ec3 gi\u00fap \u00edch cho b\u1ea1n b\u00e8 ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p th\u00ec \u0111\u1eebng ng\u1ea1i nh\u1ea5n n\u00fat Share b\u00ean d\u01b0\u1edbi nh\u00e9!<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Xem <a href=\"https:\/\/itviec.com\/it-jobs\/developer?utm_source=blogpost&amp;utm_medium=end_post&amp;utm_campaign=linktosite\" target=\"_blank\" rel=\"noopener noreferrer\">vi\u1ec7c l\u00e0m Developer<\/a> t\u1ea1i ITviec<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t startup c\u00f4ng ngh\u1ec7 mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa t\u01b0 duy logic c\u1ee7a coder v\u00e0 t\u01b0 duy Marketing c\u1ee7a ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m. N\u1ebfu kh\u00f4ng, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang &#8220;\u0111\u00e2m \u0111\u1ea7u&#8221; v\u00e0o ch\u1ed7 ch\u1ebft. \u201cCoder ch\u1ec9 c\u1ea7n t\u01b0 duy logic \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Ng\u01b0\u1eddi l\u00e0m s\u1ea3n [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[101,94],"tags":[113],"class_list":["post-5779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manager","category-su-nghiep-it","tag-startup"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Umbala Labs: Startup c\u00f4ng ngh\u1ec7 mu\u1ed1n th\u00e0nh c\u00f4ng ph\u1ea3i l\u00e0m g\u00ec?<\/title>\n<meta name=\"description\" content=\"M\u1ed9t startup c\u00f4ng ngh\u1ec7 mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa t\u01b0 duy logic c\u1ee7a coder v\u00e0 t\u01b0 duy Marketing c\u1ee7a ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itviec.com\/blog\/bai-toan-thi-truong-danh-cho-it-startup\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Umbala Labs: Startup c\u00f4ng ngh\u1ec7 mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i gi\u1ea3i \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n Marketing\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t startup c\u00f4ng ngh\u1ec7 mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa t\u01b0 duy logic c\u1ee7a coder v\u00e0 t\u01b0 duy Marketing c\u1ee7a ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m. 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