{"id":26549,"date":"2023-02-15T15:34:36","date_gmt":"2023-02-15T08:34:36","guid":{"rendered":"https:\/\/itviec.com\/blog\/?p=26549"},"modified":"2023-10-11T15:51:39","modified_gmt":"2023-10-11T08:51:39","slug":"product-mindset-la-gi","status":"publish","type":"post","link":"https:\/\/itviec.com\/blog\/product-mindset-la-gi\/","title":{"rendered":"Product Mindset l\u00e0 g\u00ec? V\u00ec sao v\u1ecb tr\u00ed IT n\u00e0o c\u0169ng c\u1ea7n trau d\u1ed3i mindset n\u00e0y?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itviec.com\/blog\/product-mindset-la-gi\/#Product_Mindset_Tu_duy_san_pham_la_gi\" >Product Mindset (T\u01b0 duy s\u1ea3n ph\u1ea9m) l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itviec.com\/blog\/product-mindset-la-gi\/#Vi_sao_vi_tri_IT_nao_cung_can_trau_doi_product_mindset\" >V\u00ec sao v\u1ecb tr\u00ed IT n\u00e0o c\u0169ng c\u1ea7n trau d\u1ed3i product mindset?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itviec.com\/blog\/product-mindset-la-gi\/#Cach_nuoi_duong_Product_Mindset\" >C\u00e1ch nu\u00f4i d\u01b0\u1ee1ng Product Mindset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itviec.com\/blog\/product-mindset-la-gi\/#Bi_quyet_xay_dung_quy_trinh_tiep_nhan_yeu_cau_hieu_qua\" >B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng quy tr\u00ecnh ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itviec.com\/blog\/product-mindset-la-gi\/#Product_Mindset_trong_quan_ly_danh_muc_san_pham\" >Product Mindset trong qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/itviec.com\/blog\/product-mindset-la-gi\/#Tong_ket\" >T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<p><em><strong>Tri\u1ebft l\u00fd v\u1ec1 product mindset l\u00e0 vi\u1ec7c: n\u1ebfu b\u1ea1n suy ngh\u0129 v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1eeba \u0111\u1ee7, b\u1ea1n s\u1ebd t\u00ecm ra gi\u1ea3i ph\u00e1p v\u00e0 th\u00e0nh c\u00f4ng. N\u1ebfu b\u1ea1n kh\u00f4ng suy ngh\u0129 th\u1ea5u \u0111\u00e1o, b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng l\u1eadp tr\u00ecnh vi\u00ean, chuy\u00ean gia IT c\u1ea7n suy ngh\u0129 s\u00e2u s\u1eafc v\u1ec1 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00e0 c\u1ea3m nh\u1eadn c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. H\u00e3y c\u00f9ng ITviec t\u00ecm hi\u1ec3u v\u1ec1 Product Mindset (T\u01b0 duy s\u1ea3n ph\u1ea9m) trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Product_Mindset_Tu_duy_san_pham_la_gi\"><\/span><strong>Product Mindset (T\u01b0 duy s\u1ea3n ph\u1ea9m) l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. \u0110\u1ecbnh ngh\u0129a Product Mindset<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Product mindset (t\u01b0 duy s\u1ea3n ph\u1ea9m) l\u00e0 qu\u00e1 tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb c\u00f3 \u00fd ngh\u0129a cho kh\u00e1ch h\u00e0ng. \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y, tr\u01b0\u1edbc h\u1ebft, ch\u00fang ta c\u1ea7n hi\u1ec3u \u0111\u1ecbnh ngh\u0129a v\u1ec1 \u201cs\u1ea3n ph\u1ea9m\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m l\u00e0 \u201cPh\u01b0\u01a1ng ti\u1ec7n mang l\u1ea1i gi\u00e1 tr\u1ecb. S\u1ea3n ph\u1ea9m c\u00f3 ranh gi\u1edbi r\u00f5 r\u00e0ng; c\u00e1c b\u00ean li\u00ean quan \u0111\u00e3 bi\u1ebft; ng\u01b0\u1eddi d\u00f9ng, ho\u1eb7c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng.&#8221; S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng v\u1eadt l\u00fd, m\u1ed9t d\u1ecbch v\u1ee5, ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m tr\u1eebu t\u01b0\u1ee3ng h\u01a1n. (Ngu\u1ed3n @<a href=\"https:\/\/scrumguides.org\/scrum-guide.html\" target=\"_blank\" rel=\"noopener\">The Scrum Guide 2020<\/a>)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb \u0111\u00f3, <strong>product mindset (t\u01b0 duy s\u1ea3n ph\u1ea9m)<\/strong> c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0: Qu\u00e1 tr\u00ecnh suy lu\u1eadn, l\u00e0m r\u00f5 th\u00f4ng tin v\u1ec1 y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 y\u00eau c\u1ea7u c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, nh\u1eb1m m\u1ee5c \u0111\u00edch mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n, \u0111\u00e1p \u1ee9ng, ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26557 size-large aligncenter\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/1-1-copy-640x512.png\" alt=\"product-mindset-1\" width=\"640\" height=\"512\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/1-1-copy.png 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/1-1-copy-300x240.png 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/1-1-copy-200x160.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/1-1-copy-100x80.png 100w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/1-1-copy-563x450.png 563w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><strong>2. C\u00e1c y\u1ebfu t\u1ed1 ph\u1ed5 bi\u1ebfn c\u1ee7a product mindset<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><strong>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan (stakeholders):<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u00ean li\u00ean quan (stakeholders) \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 bao g\u1ed3m ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p, hay l\u00e0 c\u00e1c ph\u00f2ng ban kh\u00e1c trong n\u1ed9i b\u1ed9 c\u00f4ng ty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m n\u00ean c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 c\u00e1c b\u00ean li\u00ean quan tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>N\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua l\u01b0\u1ee3t truy c\u1eadp, s\u1ed1 li\u1ec7u, quan s\u00e1t, hay b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u n\u00e0o kh\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00fd t\u01b0\u1edfng nh\u1ea5t, ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m c\u1ea7n t\u00ecm hi\u1ec3u kh\u00f4ng ch\u1ec9 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd c\u1ea7n, m\u00e0 c\u00f2n nh\u1eadn bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>T\u1eadp trung v\u00e0o nhu c\u1ea7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y gi\u1ea3i ph\u00e1p:<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/itviec.com\/blog\/product-manager-la-gi?utm_source=blog_15022023&amp;utm_medium=anchor_text&amp;utm_campaign=daily\" target=\"_blank\" rel=\"noopener\">Product Manager<\/a> c\u00f3 tr\u00e1ch nhi\u1ec7m thu th\u1eadp y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3n h\u1ed3i l\u1ea1i cho product team. Product team c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c cho c\u00e1c b\u00ean li\u00ean quan r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m r\u1ea5t am hi\u1ec3u v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng, c\u00e1c b\u00ean li\u00ean quan, v.v.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Nh\u1eadn ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c t\u1eeb ng\u01b0\u1eddi d\u00f9ng:<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m l\u00e0m s\u1ea3n ph\u1ea9m c\u1ea7n c\u00f3 m\u1ed9t quy tr\u00ecnh ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u r\u00f5 r\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u v\u00e0 h\u00e0nh \u0111\u1ed9ng k\u1ecbp th\u1eddi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n c\u00f3 quy tr\u00ecnh thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 chia s\u1ebb ti\u1ebfn \u0111\u1ed9 v\u1edbi c\u00e1c b\u00ean li\u00ean quan trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Giao ti\u1ebfp li\u00ean t\u1ee5c v\u1edbi c\u00e1c b\u00ean li\u00ean quan:<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c nh\u00f3m tham gia v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m c\u1ea7n chia s\u1ebb ti\u1ebfn \u0111\u1ed9, b\u1ea3n demo, ho\u1eb7c c\u00e1c t\u00e0i nguy\u00ean kh\u00e1c t\u1edbi c\u00e1c b\u00ean li\u00ean quan khi c\u00f3 gi\u1ea3i ph\u00e1p\/phi\u00ean b\u1ea3n m\u1edbi ra m\u1eaft.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Cho ph\u00e9p d\u00f9ng th\u1eed\/tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed:<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng d\u00f9ng th\u1eed gi\u1ea3i ph\u00e1p\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n mi\u1ec5n ph\u00ed l\u00e0 c\u00e1ch \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i\/\u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch v\u1eeba gi\u00fap doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh v\u00e0 v\u1eeba ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Theo b\u00e0 Avani Makwana &#8211; Delivery Manager @Apexon<\/span><span style=\"font-weight: 400;\">, t\u01b0 duy s\u1ea3n ph\u1ea9m k\u00e9o theo s\u1ef1 thay \u0111\u1ed5i v\u0103n ho\u00e1, c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ed3ng l\u00f2ng t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi trong t\u1ed5 ch\u1ee9c v\u1edbi s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a c\u00e1c c\u1ea5p l\u00e3nh \u0111\u1ea1o. Ph\u00e2n t\u00edch v\u1ea5n \u0111\u1ec1 t\u1eeb d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c c\u00f9ng v\u1edbi l\u1ee3i \u00edch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch \u0111\u00f3, l\u00e0 \u0111i\u1ec1u c\u1ea7n l\u00e0m trong t\u01b0 duy s\u1ea3n ph\u1ea9m. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u1edd \u0111\u00e2y, product mindset kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn n\u1eefa; m\u00e0 \u0111\u00f3 l\u00e0 nhu c\u1ea7u t\u1ea5t y\u1ebfu \u0111\u1ec3 ph\u00e1t tri\u1ec3n! T\u01b0 duy s\u1ea3n ph\u1ea9m l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ee9ng v\u1eefng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i!\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">C\u0169ng trong <a href=\"https:\/\/www.linkedin.com\/pulse\/product-mindset-culture-you-cant-ignore-avani-makwana\/\" target=\"_blank\" rel=\"noopener\">b\u00e0i vi\u1ebft<\/a> c\u1ee7a b\u00e0 Avani Makwana, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh l\u1ea5y s\u1ea3n ph\u1ea9m l\u00e0m trung t\u00e2m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">R\u00fat ng\u1eafn th\u1eddi gian t\u1eeb giai \u0111o\u1ea1n l\u00ean \u00fd t\u01b0\u1edfng \u0111\u1ebfn l\u00fac ra m\u1eaft s\u1ea3n ph\u1ea9m\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Th\u1ea5t b\u1ea1i s\u1edbm &#8211; Th\u00e0nh c\u00f4ng l\u00e2u!<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Gia t\u0103ng nhanh ch\u00f3ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0110\u1ed9i ng\u0169 h\u1ea1nh ph\u00fac &#8211; Kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac h\u01a1n!<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mang l\u1ea1i l\u1ee3i \u00edch t\u00e0i ch\u00ednh t\u1eeb vi\u1ec7c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, t\u01b0 duy s\u1ea3n ph\u1ea9m l\u00e0 t\u01b0 duy d\u00e0i h\u1ea1n, t\u01b0 duy h\u1ee3p t\u00e1c l\u1eabn nhau, t\u01b0 duy t\u00f2 m\u00f2, t\u01b0 duy h\u1ecdc h\u1ecfi kh\u00f4ng ng\u1eebng, t\u01b0 duy can-do-it v\u00e0 t\u01b0 duy \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh.<\/span><\/p>\n<blockquote><p>Xem th\u00eam:<\/p>\n<p>Vi\u1ec7c l\u00e0m <a href=\"https:\/\/itviec.com\/it-jobs\/product-manager?utm_source=blog_15022023&amp;utm_medium=anchor_text&amp;utm_campaign=daily\" target=\"_blank\" rel=\"noopener\">Product Manager<\/a> &#8220;ch\u1ea5t&#8221;<\/p>\n<p>Vi\u1ec7c l\u00e0m <a href=\"https:\/\/itviec.com\/it-jobs\/product-owner?utm_source=blog_15022023&amp;utm_medium=anchor_text&amp;utm_campaign=daily\" target=\"_blank\" rel=\"noopener\">Product Owner<\/a> &#8220;ch\u1ea5t&#8221;<\/p><\/blockquote>\n<h3><strong>3. L\u1ee3i \u00edch c\u1ee7a product mindset l\u00e0 g\u00ec?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Product mindset (t\u01b0 duy s\u1ea3n ph\u1ea9m) r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 cho ph\u00e9p c\u00f4ng ty c\u1ee7a b\u1ea1n mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng \u2013 v\u00e0 gi\u00e1 tr\u1ecb \u0111\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y n\u0103ng su\u1ea5t v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a \u00e1p d\u1ee5ng t\u01b0 duy s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u1ea1o li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd h\u01a1n gi\u1eefa ph\u00f2ng IT v\u00e0 doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tri\u1ec3n khai v\u0103n ho\u00e1 l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m trong ph\u00f2ng IT<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u0103ng t\u1ed1c ra m\u1eaft c\u00e1c t\u00ednh n\u0103ng m\u1edbi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c t\u00ednh n\u0103ng m\u1edbi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 ra m\u1eaft nh\u1eefng gi\u1ea3i ph\u00e1p mang t\u00ednh \u0111\u1ed5i m\u1edbi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H\u1ecdc h\u1ecfi c\u00e1ch v\u1eadn h\u00e0nh v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i l\u1ea5y s\u1ea3n ph\u1ea9m l\u00e0m trung t\u00e2m<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u1ec5 d\u00e0ng x\u1eed l\u00fd nhu c\u1ea7u t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c\/c\u00e1c b\u00ean li\u00ean quan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gi\u1ea3m chi ph\u00ed trong vi\u1ec7c ph\u00e1t tri\u1ec3n t\u00ednh n\u0103ng m\u1edbi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u00e0 ch\u00ednh s\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Vi_sao_vi_tri_IT_nao_cung_can_trau_doi_product_mindset\"><\/span><strong>V\u00ec sao v\u1ecb tr\u00ed IT n\u00e0o c\u0169ng c\u1ea7n trau d\u1ed3i product mindset?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u01b0 duy s\u1ea3n ph\u1ea9m c\u00f3 ngh\u0129a l\u00e0 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 (outcome) h\u01a1n \u0111\u1ea7u ra (output) (Ngu\u1ed3n @<a href=\"https:\/\/www.tcgen.com\/product-management\/product-mindset\" target=\"_blank\" rel=\"noopener\">tcgen<\/a><\/span><span style=\"font-weight: 400;\">). N\u00f3i c\u00e1ch kh\u00e1c, t\u01b0 duy s\u1ea3n ph\u1ea9m c\u00f3 ngh\u0129a l\u00e0 t\u1eadp trung v\u00e0o nhu c\u1ea7u kinh doanh v\u00e0 gi\u00e1 tr\u1ecb kinh doanh h\u01a1n l\u00e0 c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c c\u00f4ng ngh\u1ec7 \u0111\u01a1n thu\u1ea7n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u01b0 duy s\u1ea3n ph\u1ea9m gi\u00fap b\u1ea1n chuy\u1ec3n \u0111\u1ed5i c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ri\u00eang l\u1ebb, sang c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ed3ng b\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, t\u01b0 duy s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn t\u1ea5t c\u1ea3 th\u00e0nh vi\u00ean\/ph\u00f2ng ban trong t\u1ed5 ch\u1ee9c. T\u01b0 duy s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u201cm\u1ed9t l\u1ea7n l\u00e0 xong\u201d; m\u00e0 n\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch, h\u1ed7 tr\u1ee3 l\u1eabn nhau \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m. Qu\u00e1 tr\u00ecnh l\u00e0m s\u1ea3n ph\u1ea9m s\u1ebd tr\u1ea3i qua nhi\u1ec1u l\u1ea7n ph\u00e1t h\u00e0nh c\u00e1c phi\u00ean b\u1ea3n\/s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan, \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a.<\/span><\/p>\n<blockquote><p>C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd c\u1ea7n:<\/p>\n<p>Vi\u1ec7c l\u00e0m <a href=\"https:\/\/itviec.com\/it-jobs\/product\/ho-chi-minh-hcm?utm_source=blog_15022023&amp;utm_medium=anchor_text&amp;utm_campaign=daily\" target=\"_blank\" rel=\"noopener\">Product \u1edf TP.HCM<\/a><\/p>\n<p>Vi\u1ec7c l\u00e0m <a href=\"https:\/\/itviec.com\/it-jobs\/product\/ha-noi?utm_source=blog_15022023&amp;utm_medium=anchor_text&amp;utm_campaign=daily\" target=\"_blank\" rel=\"noopener\">Product \u1edf H\u00e0 N\u1ed9i<\/a><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26552 size-large\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/Product-presentation-bro-640x640.jpg\" alt=\"product-mindset-2\" width=\"640\" height=\"640\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e2y d\u1ef1ng t\u01b0 duy s\u1ea3n ph\u1ea9m c\u1ea7n s\u1ef1 h\u01b0\u1edfng \u1ee9ng t\u1eeb t\u1ea5t c\u1ea3 th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c. Ngu\u1ed3n @<\/span><span style=\"font-weight: 400;\">storyset.com<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t th\u1ebf gi\u1edbi c\u00f3 nh\u1ecbp \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh v\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn nh\u01b0 ng\u00e0y nay, vi\u1ec7c doanh nghi\u1ec7p cho r\u1eb1ng m\u00ecnh lu\u00f4n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng ch\u01b0a ph\u1ea3i l\u00e0 t\u01b0 duy \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y xem \u0111i\u1ec1u g\u00ec x\u1ea3y ra trong m\u1ed9t nh\u00f3m ch\u01b0a c\u00f3 product mindset. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec h\u1ecd \u0111ang n\u00f3i:<\/span><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Y\u00eau c\u1ea7u l\u00e0 g\u00ec?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Vi\u1ec7c \u0111\u00f3 kh\u00f4ng n\u1eb1m trong ph\u1ea1m vi c\u1ee7a ch\u00fang t\u00f4i<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Vi\u1ec7c n\u00e0y n\u1eb1m tr\u00ean l\u1ed9 tr\u00ecnh, v\u00ec v\u1eady ch\u00fang t\u00f4i ph\u1ea3i l\u00e0m n\u00f3<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m ch\u00ednh x\u00e1c nh\u1eefng g\u00ec ticket n\u00f3i<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u0110i m\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea1n!<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, v\u1edbi nh\u1eefng t\u1ed5 ch\u1ee9c c\u00f3 t\u01b0 duy s\u1ea3n ph\u1ea9m, b\u1ea1n s\u1ebd lu\u00f4n th\u1ea5y h\u1ecd \u0111\u1eb7t c\u00e2u h\u1ecfi nh\u01b0 sau:\u00a0<\/span><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Ch\u00fang ta c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Ch\u00fang ta \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec c\u1ee7a kh\u00e1ch h\u00e0ng?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">T\u1ea1i sao ch\u00fang ta l\u00e0m vi\u1ec7c n\u00e0y?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 ch\u00fang ta gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c\u2026?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Li\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 th\u1eed\u2026?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Ch\u00fang ta c\u00f3 th\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch\u2026?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">N\u1ebfu ch\u00fang ta mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebft qu\u1ea3 (outcome) th\u00ec ph\u1ea3i l\u00e0m sao\u2026?<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">R\u00f5 r\u00e0ng b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 (outcome) c\u1ee7a hai c\u00e1ch l\u00e0m tr\u00ean s\u1ebd ra sao r\u1ed3i ph\u1ea3i kh\u00f4ng?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_nuoi_duong_Product_Mindset\"><\/span><strong>C\u00e1ch nu\u00f4i d\u01b0\u1ee1ng Product Mindset<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb, \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng \u0111\u01b0\u1ee3c t\u01b0 duy s\u1ea3n ph\u1ea9m trong ch\u00ednh nh\u1eefng ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m th\u00ec c\u1ea7n c\u00f3 s\u1ef1 \u1ee7ng h\u1ed9 trong n\u1ed9i b\u1ed9 c\u00f4ng ty. Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i sang t\u01b0 duy s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u1ec1 m\u1eb7t v\u0103n h\u00f3a. C\u00e1c qu\u1ea3n l\u00fd c\u1ea5p cao c\u1ea7n gi\u1eef vai tr\u00f2 th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i v\u0103n h\u00f3a v\u00e0 \u1ee7ng h\u1ed9 t\u01b0 duy s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea7u t\u01b0 v\u00e0o thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c l\u00e0 c\u1ea7n thi\u1ebft. Tuy nhi\u00ean tr\u01b0\u1edbc khi nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1i g\u1eadt \u0111\u1ea7u \u1ee7ng h\u1ed9 t\u1eeb ph\u00eda l\u00e3nh \u0111\u1ea1o, th\u00ec d\u01b0\u1edbi \u0111\u00e2y l\u00e0 06 b\u01b0\u1edbc m\u00e0 c\u00e1c l\u1eadp tr\u00ecnh vi\u00ean\/nh\u00e2n vi\u00ean IT c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh n\u00e0y.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26553 size-large aligncenter\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/2-1-copy-640x640.png\" alt=\"product-mindset-3\" width=\"640\" height=\"640\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/2-1-copy.png 640w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/2-1-copy-300x300.png 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/2-1-copy-200x200.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/2-1-copy-100x100.png 100w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/2-1-copy-451x450.png 451w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/2-1-copy-120x120.png 120w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">6 b\u01b0\u1edbc nu\u00f4i d\u01b0\u1ee1ng t\u01b0 duy s\u1ea3n ph\u1ea9m<\/span><\/em><\/p>\n<h3><strong>1. Hi\u1ec3u c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan (stakeholders) bao g\u1ed3m: kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p, ho\u1eb7c c\u00e1c ph\u00f2ng ban kh\u00e1c trong c\u00f4ng ty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng \u00edt nh\u00f3m l\u00e0m s\u1ea3n ph\u1ea9m kh\u00f4ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c b\u00ean li\u00ean quan c\u1ee7a h\u1ecd. N\u1ebfu l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 product mindset, b\u1ea1n c\u1ea7n ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng, c\u00e1c b\u00ean li\u00ean quan l\u00e0 ai tr\u01b0\u1edbc khi \u0111i v\u00e0o t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p s\u1ebd \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3.<\/span><\/p>\n<h3><strong>2. X\u00e1c \u0111\u1ecbnh v\u00e0 kh\u00e1m ph\u00e1 nhu c\u1ea7u t\u1eeb c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u1ea7n ti\u1ebfp c\u1eadn g\u1ea7n g\u0169i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. C\u1ee5 th\u1ec3 h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 th\u0103m vi\u1ebfng kh\u00e1ch h\u00e0ng, ph\u1ecfng v\u1ea5n, ho\u1eb7c s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u n\u00e0o b\u1ea1n c\u00f3. M\u1ee5c \u0111\u00edch l\u00e0 cho ph\u00e9p b\u1ea1n kh\u00f4ng ch\u1ec9 hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd c\u1ea7n g\u00ec, m\u00e0 c\u00f2n bi\u1ebft c\u00e1ch l\u00e0m sao \u0111\u1ec3 kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u \u0111\u00f3.<\/span><\/p>\n<h3><strong>3. Ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 r\u00f5 r\u00e0ng<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ea7n \u0111\u01b0\u1ee3c giao tr\u00e1ch nhi\u1ec7m r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u01b0 duy s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product Manager c\u00f3 tr\u00e1ch nhi\u1ec7m s\u00e0ng l\u1ecdc nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p cho th\u00e0nh vi\u00ean trong nh\u00f3m. Kh\u00f4ng ch\u1ec9 v\u1eady, Product Manager c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o v\u1ec1 c\u00e1c s\u1ed1 li\u1ec7u kinh doanh c\u1ee7a s\u1ea3n ph\u1ea9m. M\u1eb7c d\u00f9 v\u1ecb tr\u00ed IT n\u00e0o c\u0169ng c\u1ea7n ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd, tuy nhi\u00ean, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i c\u00f3 Product Manager \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho nh\u00f3m l\u00e0m s\u1ea3n ph\u1ea9m v\u00e0 b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m ph\u1ea3i \u0111\u00e1nh gi\u00e1 xem s\u1ea3n ph\u1ea9m c\u00f3 \u0111ang mang l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh mong mu\u1ed1n hay kh\u00f4ng, t\u1eeb giai \u0111o\u1ea1n h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng cho \u0111\u1ebfn khi ph\u00e1t h\u00e0nh c\u00e1c phi\u00ean b\u1ea3n m\u1edbi. Ph\u00e2n \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00f4ng vi\u1ec7c l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft trong c\u1ea3 ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n.<\/span><\/p>\n<h3><strong>4. C\u00f3 quy tr\u00ecnh ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u r\u00f5 r\u00e0ng, minh b\u1ea1ch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t quy tr\u00ecnh ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, minh b\u1ea1ch s\u1ebd gi\u00fap Product Manager ti\u1ebfp nh\u1eadn c\u00e1c y\u00eau c\u1ea7u m\u1edbi d\u1ec5 d\u00e0ng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t l\u1ea1i cho product team v\u00e0 h\u00e0nh \u0111\u1ed9ng theo c\u00e1c y\u00eau c\u1ea7u \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ec3 x\u1eed l\u00fd v\u00e0 \u01b0u ti\u00ean ph\u1ea3n h\u1ed3i cho c\u00e1c b\u00ean li\u00ean quan. N\u1ebfu th\u00f4ng tin ph\u1ea3n h\u1ed3i xu\u1ea5t hi\u1ec7n ri\u00eang l\u1ebb \u0111\u00e2u \u0111\u00f3 trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 thi\u1ebfu m\u1ea1ch l\u1ea1c v\u00e0 thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. M\u1ed9t quy tr\u00ecnh ti\u1ebfp nh\u1eadn b\u00e0i b\u1ea3n, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ed9t Product Manager c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp th\u1ecb v\u00e0 k\u1ef9 thu\u1eadt ch\u00ednh l\u00e0 \u201cn\u01b0\u1edbc s\u1ed1t\u201d \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong vi\u1ec7c t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau th\u00edch.<\/span><\/p>\n<h3><strong>\u00a0\u00a05. C\u00f3 quy tr\u00ecnh thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 chia s\u1ebb ti\u1ebfn \u0111\u1ed9 v\u1edbi c\u00e1c b\u00ean li\u00ean quan trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng t\u01b0 duy s\u1ea3n ph\u1ea9m ng\u1ee5 \u00fd c\u00e1c b\u00ean li\u00ean quan c\u1ea7n li\u00ean h\u1ec7 li\u00ean t\u1ee5c v\u1edbi nhau. Kh\u00f4ng ph\u1ea3i \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ed3i bi\u1ebfn m\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, m\u00e0 b\u1ea1n c\u1ea7n m\u1ed9t chu k\u1ef3 li\u00ean t\u1ee5c \u0111\u1ec3 chia s\u1ebb c\u00e1c b\u1ea3n demo, phi\u00ean b\u1ea3n, ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan khi qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p m\u1edbi b\u1eaft \u0111\u1ea7u di\u1ec5n ra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i l\u1eb7p \u0111i l\u1eb7p l\u1ea1i trong su\u1ed1t chu k\u1ef3 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<h3><strong>6. Tr\u00e1nh sa l\u1ea7y v\u00e0o t\u01b0 duy d\u1ef1 \u00e1n<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa c\u00e1ch ti\u1ebfp c\u1eadn th\u1ea5t b\u1ea1i c\u1ee7a t\u01b0 duy d\u1ef1 \u00e1n (<a href=\"https:\/\/itviec.com\/blog\/3-bai-hoc-danh-cho-project-manager\/\" target=\"_blank\" rel=\"noopener\">project<\/a> mindset) v\u00e0 t\u01b0 duy s\u1ea3n ph\u1ea9m (product mindset). T\u01b0 duy d\u1ef1 \u00e1n c\u1ed1 g\u1eafng kh\u00f4ng th\u1ea5t b\u1ea1i, trong khi t\u01b0 duy s\u1ea3n ph\u1ea9m l\u00e0 t\u00ecm c\u00e1ch nhanh ch\u00f3ng th\u1ea5t b\u1ea1i, h\u1ecdc h\u1ecfi kinh nghi\u1ec7m v\u00e0 ti\u1ebfp t\u1ee5c c\u1ea3i ti\u1ebfn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t s\u1ea3n ph\u1ea9m \u201c\u0111\u00fang\u201d v\u1edbi &#8220;\u0111\u00fang c\u00e1ch&#8221; (build the \u201cright\u201d product \u201cright\u201d), c\u00e1c nh\u00f3m ph\u00e1t tri\u1ec3n l\u1ea5y s\u1ea3n ph\u1ea9m l\u00e0m trung t\u00e2m cho r\u1eb1ng: \u0111\u1ecbnh ngh\u0129a v\u1ec1 &#8220;\u0111\u00fang&#8221; s\u1ebd thay \u0111\u1ed5i theo th\u1eddi gian. B\u1edfi v\u00ec, c\u00f4ng vi\u1ec7c kinh doanh, kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng lu\u00f4n ph\u00e1t tri\u1ec3n. T\u01b0 duy s\u1ea3n ph\u1ea9m l\u00e0 x\u00e2y d\u1ef1ng th\u1ee9 ph\u00f9 h\u1ee3p cho ng\u00e0y h\u00f4m nay, v\u1edbi s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi c\u00e1c nhu c\u1ea7u lu\u00f4n \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, t\u01b0 duy d\u1ef1 \u00e1n c\u1ed1 g\u1eafng \u0111\u01b0a ra c\u00e1c ch\u1ee9c n\u0103ng\/l\u1ee3i \u00edch v\u00e0o c\u00f9ng m\u1ed9t \u0111\u1ee3t ph\u00e1t h\u00e0nh \u0111\u00e3 \u0111\u1ecbnh s\u1eb5n, v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch v\u00e0 th\u1eddi gian ph\u00e1t tri\u1ec3n \u0111\u00e3 \u0111\u1ecbnh s\u1eb5n, \u0111i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i r\u1ee7i ro. M\u1ed7i y\u1ebfu t\u1ed1 trong l\u1ea7n ph\u00e1t h\u00e0nh duy nh\u1ea5t \u0111\u00f3 \u0111\u1ec1u mang \u0111\u1ebfn nguy c\u01a1 l\u00e0m t\u0103ng s\u1ef1 th\u1ea5t b\u1ea1i cho to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m v\u00ec d\u1ef1 \u00e1n ho\u00e0n to\u00e0n t\u1eadp trung v\u00e0o qu\u1ea3n l\u00fd \u0111\u1ea7u vi\u1ec7c \u0111\u1ec3 release y\u00eau c\u1ea7u \u0111\u00e3 \u0111\u1ecbnh s\u1eb5n, kh\u00f4ng \u0111\u1eb7t y\u1ebfu t\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ea7u ra l\u00e0m tr\u1ecdng t\u00e2m. \u0110\u1eebng \u0111\u1ec3 b\u1ea1n r\u01a1i v\u00e0o l\u1ed1i t\u01b0 duy theo d\u1ef1 \u00e1n \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn nhi\u1ec1u chu k\u1ef3, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, h\u01b0\u1edbng d\u1eabn v\u00e0 ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c. C\u00e1ch ti\u1ebfp c\u1eadn theo t\u01b0 duy s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng nh\u1ecbp ph\u00e1t h\u00e0nh v\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ed5ng th\u1ec3 c\u1ee7a nh\u00f3m, m\u00e0 c\u00f2n cho ph\u00e9p th\u1eed nghi\u1ec7m \u1edf giai \u0111o\u1ea1n s\u1edbm h\u01a1n, \u00edt t\u1ed1n k\u00e9m h\u01a1n.<\/span><\/p>\n<blockquote><p><em>Tham kh\u1ea3o: <a href=\"https:\/\/itviec.com\/blog\/product-manager-va-project-manager\/\" target=\"_blank\" rel=\"noopener\"><strong>Product Manager v\u00e0 Project Manager kh\u00e1c nhau ra sao?<\/strong><\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Bi_quyet_xay_dung_quy_trinh_tiep_nhan_yeu_cau_hieu_qua\"><\/span><strong>B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng quy tr\u00ecnh ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u hi\u1ec7u qu\u1ea3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng, vi\u1ec7c c\u00f3 m\u1ed9t quy tr\u00ecnh ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i m\u00e0 nhi\u1ec1u t\u1ed5 ch\u1ee9c \u0111ang b\u1ecf l\u1ee1 khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y t\u01b0 duy v\u1ec1 s\u1ea3n ph\u1ea9m trong to\u00e0n c\u00f4ng ty. Nhi\u1ec1u c\u00f4ng ty c\u1ea9n th\u1eadn thu th\u1eadp c\u00e1c y\u00eau c\u1ea7u c\u1ee7a c\u00e1c b\u00ean li\u00ean quan nh\u01b0ng kh\u00f4ng c\u00f3 m\u1ed9t k\u00eanh duy nh\u1ea5t \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t ph\u1ea3n h\u1ed3i n\u00e0y t\u1edbi nh\u00f3m v\u00e0 c\u00e1c b\u00ean n\u1ed9i b\u1ed9 kh\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e2y d\u1ef1ng quy tr\u00ecnh ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u \u0111\u00f2i h\u1ecfi m\u1ed9t v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao qu\u1ea3n l\u00fd n\u00f3. Th\u00f4ng th\u01b0\u1eddng l\u00e0 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 c\u1ea5p cao h\u01a1n Gi\u00e1m \u0111\u1ed1c S\u1ea3n ph\u1ea9m. M\u1eb7c d\u00f9 Product Manager \u0111\u1ea1i di\u1ec7n cho quan \u0111i\u1ec3m c\u1ee7a product team, quy tr\u00ecnh ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u c\u00f9ng v\u1edbi th\u00f4ng tin \u0111\u1ea7u v\u00e0o c\u1ee7a qu\u1ea3n l\u00fd c\u1ea5p cao, s\u1ebd t\u1ea1o th\u00e0nh m\u1ed9t lu\u1ed3ng c\u00f4ng vi\u1ec7c \u0111\u1ed3ng nh\u1ea5t gi\u1eefa c\u00e1c nh\u00f3m d\u1ef1 \u00e1n. N\u00f3 gi\u00fap c\u00e1c nh\u00f3m kh\u00f4ng b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi qu\u00e1 nhi\u1ec1u ph\u1ea3n h\u1ed3i v\u00e0 gi\u1eef cho c\u00e1c \u01b0u ti\u00ean c\u1ee7a nh\u00f3m lu\u00f4n ph\u00f9 h\u1ee3p v\u00e0 \u0111i \u0111\u00fang t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Product_Mindset_trong_quan_ly_danh_muc_san_pham\"><\/span><strong>Product Mindset trong qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng Product Mindset, v\u00ec n\u00f3 bao g\u1ed3m to\u00e0n b\u1ed9 gi\u1ea3i ph\u00e1p m\u00e0 c\u00f4ng ty b\u1ea1n cung c\u1ea5p cho c\u00e1c b\u00ean li\u00ean quan. B\u1ea5t k\u1ef3 gi\u1ea3i ph\u00e1p m\u1edbi n\u00e0o c\u0169ng kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi kh\u1ecfi b\u1ed1i c\u1ea3nh n\u00e0y. Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u00ecnh th\u00e0nh b\u1ed1i c\u1ea3nh m\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi.<\/span><\/p>\n<blockquote><p>Qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0o x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u1ea5t?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">N\u00ean ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch R&amp;D v\u00e0 Marketing nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Product-mix n\u00ean l\u00e0 g\u00ec?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">N\u00ean c\u1ea3i ti\u1ebfn gia t\u0103ng cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i n\u00e0o?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng li\u1ec1n k\u1ec1 <\/span><span style=\"font-weight: 400;\">(Adjacent Market)<\/span><span style=\"font-weight: 400;\"> n\u00e0o n\u00ean tham gia?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m m\u1edbi n\u00e0o s\u1eafp ra m\u1eaft?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">C\u00f3 n\u00ean d\u1ecbch chuy\u1ec3n sang c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n nhanh h\u01a1n kh\u00f4ng?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 n\u1eafm b\u1eaft th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n?<\/span><\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>M\u1eb7c d\u00f9 danh m\u1ee5c s\u1ea3n ph\u1ea9m gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd m\u1ed9t r\u1ed5 th\u1ecb tr\u01b0\u1eddng g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ti\u1ec1m n\u0103ng, nh\u01b0ng ch\u00fang c\u0169ng gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch m\u1ed9t s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3. Ch\u00fang cho ph\u00e9p b\u1ea1n hi\u1ec3u c\u00e1c s\u1ea3n ph\u1ea9m trong m\u1ed1i quan h\u1ec7 v\u1edbi nhau v\u00e0 hi\u1ec3u ch\u00fang v\u1ec1 m\u1eb7t r\u1ee7i ro\/l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u00e2y l\u00e0 l\u00fac ch\u00fang c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn trong vi\u1ec7c th\u00fac \u0111\u1ea9y t\u01b0 duy s\u1ea3n ph\u1ea9m.\u00a0Product mindset c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb. Do \u0111\u00f3, ch\u1ebf \u0111\u1ed9 xem danh m\u1ee5c s\u1ea3n ph\u1ea9m gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span><strong>T\u1ed5ng k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi product mindset, m\u1ed9t ng\u01b0\u1eddi l\u00e0m IT kh\u00f4ng bao gi\u1edd n\u00f3i, \u201c\u0111\u00e2y l\u00e0 c\u00e1ch ch\u00fang t\u00f4i l\u00e0m vi\u1ec7c\u201d. Thay v\u00e0o \u0111\u00f3, b\u1ea1n n\u00ean khuy\u1ebfn kh\u00edch th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 c\u00e1c gi\u1ea3 \u0111\u1ecbnh, h\u1ecfi \u201ct\u1ea1i sao\u201d (\u00edt nh\u1ea5t n\u0103m l\u1ea7n); t\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc. T\u01b0 duy s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ho\u1eb7c nh\u00f3m ph\u00e1t tri\u1ec3n. M\u1ed9t t\u01b0 duy s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u01b0 duy s\u1ea3n ph\u1ea9m d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"sp-no-webp wp-image-5668 aligncenter sp-no-webp entered lazyloaded\" src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2.png\" alt=\"robby-2\" width=\"300\" height=\"300\" data-lazy-src=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2.png\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" data-lazy-srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2.png 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-200x200.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-60x60.png 60w\" data-ll-status=\"loaded\" srcset=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2.png 300w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-200x200.png 200w, https:\/\/itviec.com\/blog\/wp-content\/uploads\/2015\/07\/Robby2-60x60.png 60w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<p id=\"block-bdf220a1-3635-4794-9101-81d879939b92\" class=\"has-text-align-center\" style=\"text-align: center;\"><strong>B\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft hay v\u00e0 h\u1eefu \u00edch? \u0110\u1eebng ng\u1ea1i Share v\u1edbi b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p nh\u00e9.<\/strong><\/p>\n<p id=\"block-a1315aab-406f-48df-97fc-6b9584e6e134\" class=\"has-text-align-center\" style=\"text-align: center;\"><strong>V\u00e0 nhanh tay tham kh\u1ea3o\u00a0<a href=\"http:\/\/itviec.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">vi\u1ec7c l\u00e0m IT<\/a>\u00a0\u201cch\u1ea5t\u201d tr\u00ean ITviec<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tri\u1ebft l\u00fd v\u1ec1 product mindset l\u00e0 vi\u1ec7c: n\u1ebfu b\u1ea1n suy ngh\u0129 v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1eeba \u0111\u1ee7, b\u1ea1n s\u1ebd t\u00ecm ra gi\u1ea3i ph\u00e1p v\u00e0 th\u00e0nh c\u00f4ng. N\u1ebfu b\u1ea1n kh\u00f4ng suy ngh\u0129 th\u1ea5u \u0111\u00e1o, b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng l\u1eadp tr\u00ecnh vi\u00ean, chuy\u00ean gia IT c\u1ea7n suy ngh\u0129 s\u00e2u s\u1eafc [&hellip;]<\/p>\n","protected":false},"author":197,"featured_media":26568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[109,10197],"tags":[],"class_list":["post-26549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-mon-it","category-danh-cho-nha-tuyen-dung-it"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Mindset l\u00e0 g\u00ec? V\u00ec sao v\u1ecb tr\u00ed IT n\u00e0o c\u0169ng c\u1ea7n?<\/title>\n<meta name=\"description\" content=\"\u001dProduct mindset \u0111\u1ec1 cao nhu c\u1ea7u v\u00e0 gi\u00e1 tr\u1ecb kinh doanh h\u01a1n ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m. C\u1eadp nh\u1eadt ngay v\u00ec sao v\u1ecb tr\u00ed IT n\u00e0o c\u0169ng c\u1ea7n product mindset.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itviec.com\/blog\/product-mindset-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Mindset l\u00e0 g\u00ec? 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N\u1ebfu b\u1ea1n kh\u00f4ng suy ngh\u0129 th\u1ea5u \u0111\u00e1o, b\u1ea1n s\u1ebd\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itviec.com\/blog\/product-mindset-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"ITviec Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ITviec\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-15T08:34:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T08:51:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itviec.com\/blog\/wp-content\/uploads\/2023\/02\/Blog-Thumbnail-template.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thuong Ngo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ITviec\" \/>\n<meta name=\"twitter:site\" content=\"@ITviec\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thuong Ngo\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 ph\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Product Mindset l\u00e0 g\u00ec? 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